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NewNMC’s advertising guidelines for doctors are in force from 6 Oct 2026. See what to change, and get a free compliance auditNew NMC advertising rules for doctors: what to change

Healthcare marketing agency · Since 2016

Healthcare marketing
that helps patients
choose you.

Help the right patients find your hospital or clinic, understand your expertise and get in touch. We connect your brand, website, search and advertising with the follow-up that turns interest into a conversation.

30-minute conversation · No obligation

Client work for Apollo Hospitals, Max@Home and Raj Hospitals.

The patient’s perspective

Every appointment
starts with a question.

  1. 01

    “Who can help me?”

    Get discovered.

    Show up for the treatments, specialties and locations patients search for.

    Search · Maps · Advertising
  2. 02

    “Is this the right practice?”

    Build confidence.

    Make your expertise, services and approach to care easy to understand.

    Brand · Website · Patient education
  3. 03

    “How do I book?”

    Make the next step simple.

    Connect clear booking options with a team ready to respond and follow up.

    Enquiries · Follow-up · Appointments

We connect the marketing. Your team delivers the care.

Working with hospital teams, clinic groups and independent practices

  • Apollo Hospitals
  • Max Healthcare
  • Medanta
  • Max@Home
  • Rainbow Children’s Hospital
  • Neelkanth Hospitals

NewNMC Public Notice · 6 October 2026 · In force now

NMC has rewritten the rules for how doctors in India can advertise.

  • Testimonials, before-and-afters and review requests are restricted, even with patient consent
  • Every post should carry the doctor’s name, qualifications and SMR/NMR number
  • Penalties run from a warning to removal from the register for 1–3 years

Selected work

See how the work comes together.

Hospital · Website & SEO · Ranchi

Raj Hospitals

The need: Help patients explore the hospital’s services and find relevant care.

Our work: Website design, service pages, mobile layouts, and SEO.

Explore the project

Home care · Website

Max@Home

The need: Make home-care services easy to browse on a phone or desktop.

Our work: A home-care website with service discovery and responsive page designs.

Explore the project

Hospital · Brand, content & social · Delhi

Indraprastha Apollo

The need: Help a multi-specialty hospital explain its services to patients.

Our work: SEO, patient-awareness content, and a coordinated social programme.

Explore the project

Original work and reporting are in the linked case studies. Visit the Max@Home website ↗

How we help

What’s holding your next patient back?

  • 01

    Be there when patients search

    Help people find your doctors, treatments and locations through search, Google Maps and a website that answers their questions.

  • 02

    Give patients a reason to choose you

    Explain your expertise through a distinctive brand, useful patient education and campaigns built around the services you want to grow.

  • 03

    Make your expertise visible

    Bring your doctors’ perspectives and hospital stories to relevant publications, with a clear message and a plan for sharing the coverage.

  • 04

    Keep enquiries moving

    Give your front desk a clearer way to respond, assign follow-ups and help interested patients take the next step.

Client conversations

Hear what it’s like to work with us.

Watch all on YouTube ↗

How it works

A clear plan. A team to deliver it.

  1. Understand the need

    Start with your priority: a new service, a quieter appointment book, a dated website or enquiries that go unanswered.

  2. Agree on the plan

    Review the recommended work, fees and milestones. Know what your team needs to provide before you commit.

  3. Build and launch

    Set up access, approvals and tracking, then prepare the pages, creative or campaigns in your agreed scope.

  4. Learn from the response

    Review what people search for, where enquiries come from and what happens next. Use that evidence to guide the next round of work.

Know what your marketing is doing.

Review visibility and enquiries alongside appointment data where available. We agree on the measures and reporting schedule with you at the start.

  1. Visibility
  2. Enquiries
  3. Follow-up
  4. Appointments

The people behind the work

Meet the people behind your marketing.

Since 2016, our team has brought strategy, design, content and technology together for healthcare organisations. Meet the founders and the people who do the work.

Nishu Sharma

Founded Branding Pioneers in 2016 and leads the team’s healthcare brand and marketing strategy.

  • Healthcare Growth Strategy
  • AI Marketing Systems
  • Business Development

Arush Thapar

Leads website development, enquiry follow-up systems and analytics for healthcare teams.

  • AI/ML Engineering
  • Marketing Technology
  • Product Architecture
The Branding Pioneers team together at the Gurugram office
The team, Gurugram HQStrategists, designers, writers, engineers and video producers, working on healthcare.

Can you help with one service, or do we need a full retainer?

Start with the problem you need to solve. We can discuss a focused project, such as a website or brand identity, or an ongoing programme across search, advertising and content. The proposal sets out the scope and how we will work together.

What happens in the free consultation?

We spend 30 minutes discussing your practice, your goals and your current marketing. We’ll explain where our team could help and agree on a next step if there’s a fit. You can request a callback or choose an available calendar slot. There is no obligation to hire us.

How soon can we expect results?

That depends on the work. A website project has delivery milestones; advertising needs launch, tracking and testing; organic search takes longer to develop. We agree on the timeline and measures for your scope before starting. Appointment growth also depends on demand, availability and how enquiries are handled.

How do you price an engagement?

Fees depend on the services, number of locations and amount of work involved. Your proposal separates agency fees from advertising spend and any software costs, so you can see what you are committing to.

How will you work with our doctors and internal team?

We agree on a point of contact, an approval process and a review schedule at the start. Your team provides clinical input, service details and access to relevant systems; our team handles the marketing work included in your scope.

Can we see work for a practice like ours?

Yes. Explore the projects and recorded client interviews on this site. During the consultation, tell us your specialty, location and priorities so we can discuss relevant experience. Client-specific performance data is shared where permission allows.

Let’s talk about your practice

Let’s talk about what your practice needs next.

In a free 30-minute consultation, we’ll discuss what you want to improve, what you’ve tried and where our team could help.

  • Talk through your most pressing marketing challenge
  • Discuss the services that fit your practice and budget
  • Agree on a next step if there’s a fit
  • No obligation to hire us
You’ll speak with a senior strategist
Consultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds

What do you want to improve first?

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