Digital marketing has become critical for business growth over the past few years. Whether you’re emailing customers with personalized promotions, queueing up a social media campaign, or revising your organic SEO ranking, these are all necessary pieces of a 360-degree digital marketing strategy.
An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. A well-crafted email campaign is personal, action-oriented, and measurable. Get inspired to make awesome email marketing campaigns.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Advertisers have run their search engine marketing (SEM) and search engine optimization (SEO) programs separately. The SEM team would focus on bidding, campaign analytics and the complex science of managing millions of keyword buys to drive maximum conversion. The SEO team lived in a world of internal and external linking, and optimizing pages to maximize reach and relevance in organic search engine results.
Reports are all about data. All your business and digital data is stored in a centralised hub. From digital intelligence to business financials, your key data is automatically collected and compiled into a detailed reporting document. You'll never lose track of your key reports again.