There was a time when the internet was seen as a method to connect the global village. Nobody would have possibly thought the diversifications it took, and here we are in 2021, all set to explore the 5th Generation internet. Different sectors used the internet for different purposes, and they have excelled in an unprecedented manner. This has been in the healthcare sector in general and healthcare marketing in particular too.
How the preceding technology changed the face of Healthcare Marketing?
When 4g came, and at the same time people in India witnessed decent broadband speeds, some techies tried to build a market out of it. In the nascent stage of healthcare marketing, the biggest hurdle was to sway people’s attention towards alternate use of the internet, mainly towards services. It was around this time when the online delivery business also started operating in penultimate gear.
Healthcare marketing agencies started taking up the work from big hospitals, corporates, and famed doctors to augment their reach and ease their overall work burden. The results were nothing short of spectacular, as per a PWC report titled “Indian healthcare on the cusp of a digital transformation,” India’s digital healthcare marketing’s size of 2,083 crore INR in 2015—which is set to rise to 5,184 crore INR by 2020. This unprecedented change happened when we were making a transition. Imagine what’s going to happen when the cat is finally out of the bag.
What’s going to be different in 5G?
When the face of the internet changed with the advent of 4G, the ambit of use definitely diversified. But 5G is altogether a different ball game. It is going to overhaul the entire facet of healthcare marketing. If you want the answers to the possible changes, we are providing you with, few probables since nobody can anticipate the full use of 5G. The possibilities are infinite.
Social Media
- Internet surfing speed breaching 1GB/s will dramatically augment the social media viewing experience, which in turn will be an opportunity for brewing entrepreneurs to shoot at the top of the food chain.
- The video viewing experience will also change with the use of Augmented Reality and Virtual Reality. The use of videos will see a renewed and accelerated use in enhancing the overall user experience.
Patient Acquisition
- With 5G around your marketing helm, the patient acquisition will be a lot easier, but revamping your strategy will be paramount to witness the results. Providing doctors with a website equipped with AR or VR-enabled systems will create a big difference between you and your competitors.
- With Blockchain technology, the collection of data for targeting will see a multi-fold increase. Being acquainted with 5Gs application is the best solution to make the best use of it.
Enhanced User Experience
- User experience is one of the basic tenets of digital healthcare marketing, and this is going to see a massive change with higher speeds and reduced latency.
- Websites will have to be re-designed to make them more compatible with 5G. High graphics quality, new and innovative navigation for websites, etc.
Data Collection
- It is one of the best things that’s going to happen in a full-fledged 5G network. The data collection will be much easier, and its applications will expand beyond targeting and lead generation.
- Cloud-based healthcare marketing will see an entirely new landscape with the use of 5G. And Indian tech-based companies have already started making a strong foothold in this sector.
Re-skilling of Doctors and Healthcare professionals
- To use the new technology, healthcare marketing agencies will have an additional task of making doctors and healthcare professionals understand the revamped system’s nitty-gritty.
- Virtual Diagnosis will be the new normal, which will involve a substantial amount of effort to make its best use.
Beyond the Sight
5G will bring a new revolution in the field of Artificial Intelligence (AI). To be acquainted with the use of AI is something which is going to take time and will not happen suddenly. But the transition can be smooth only if we are doing good in other areas. The use of AI for diagnosis, emergencies, remote consultations among specialists are few applications.
This technical revolution is all set to come, and there is no doubt that it will be a bit difficult for all of us to make the transition. But it’s all about the pace of adaptation. The faster we adapt, the better will be our position in the booming digital healthcare marketing industry.
