The marketing Cardiology department is quite essential amid the rising number of patients with cardiac-related problems. Several cardiologists and hospitals are bestowed with skills that can take them to the top, but the lack of marketing inhibits your hospital’s growth. In the digital era, change is directly proportional to marketing. If you are not marketing, somebody else will do, which may eventually end up affecting your existing patient base too.
Ten ways to ensure optimum patient flows and enhanced presence on the digital space-
Hiring a marketing agency with an existing track record- It is paramount to hire an agency that has already proven its credentials. It gives you a sense of satisfaction and assurance about the success of your hospital. Branding Pioneers has had several leading cardiologists and Hospital’s cardiology department as clients, and the results have been spectacular in all these cases.
Channelize your investment- Hiring a good marketing agency gives the best results and ensures your assets channelization. There are several ways to promote a cardiologist or Cardiology department, but knowing which one to use and what proportion creates the difference- a balanced investment by analyzing Social Media Campaigns, Google ads, Video Campaigns, etc.
Doctor’s Reputation Management- A crucial aspect to attract more patients. We tend to seek service from those professionals with an outstanding reputation. The same thing happens with Cardiologists or Cardiology Department in a hospital. The better your reputation, the more patients will walk into your facility. Branding Pioneers work on reputation management by making several landing pages for each treatment, making your presence more visible than others over the web.
Social Media Campaigns- Social Media Campaigns have gained much traction in recent years, with billions of people using them every day. As per a recent study, around 38% of people rely on the internet to gather information about doctors and hospitals. In another survey, approximately 29% of social media users rely on the experiences of other patients.
Use of Virtual Medium of Interactions- With the advent of COVID, people don’t seem comfortable going directly to clinics or hospitals. Having a robust mechanism for giving video consultation will provide you with an edge over 90% of cardiologists. There is an exclusive section of Healthcare marketing agencies providing such architecture, enabling you to have a flawless video consultation system.
Location-based SEO- In cardiology, surgical precision is needed at every step of treatment. Branding Pioneers also believe in surgical and precise targeting to ensure maximum conversions. SEO research teams provide that our results are in the top searches. We have a well-developed mechanism to do Local SEO, intra-national SEO, and even trans-National SEO.
Paid Marketing- The use of Google ads is one method of paid marketing, and if coupled with market research, it dramatically augments your visibility on the web. Use of Re-Targeting is another method through which we know what a visitor liked on your, giving more relevant ads.
Offering Lead Magnets- A yet another tool, and perhaps a very efficient one. Lead Magnets are digital handouts in exchange for some details like mobile number, email-id, etc. This helps us in directly contacting a prospective patient and take follow-ups.
Website Optimisation- Websites are designed for various purposes, and when it comes to healthcare website, it needs a unique design. Branding Pioneers, having a broad client base of medicos and hospitals, we have designed hundreds of websites. The orderly presence of services, specialization, performance reports, etc., can make a substantial difference to a layman.
Making use of 4th Industrial Revolution tech- Use of Internet of Things (IoT), Artificial Intelligence (AI), Industrial IoT can help bring a substantial change in the marketing structure. Branding Pioneers make use of next-generation technology to ensure maximum output at the most competitive pricing.
These are few strategies that can make a considerable change and make your medical facility among the most sought. These strategies can help when coupled with a dedicated branding team. As a renowned business strategist Michael, Porter once said, “The essence of strategy is choosing what not to do,” and we will precisely help you with this.
