India, despite being a developing nation, is considered a land of opportunities for the rapidly growing healthcare industry. And despite having a fair share of ever-changing health care-related challenges, it has managed to have a considerable share in the global healthcare market. Given the focus of both the Central as well as the State governments on conscious health care as a fundamental right of all citizens, there have been initiatives and systematic investments made over the last decade to make India a leading health care facility destinations, all over the world both for quality of treatment and affordable cost.Here are some effective ways to attract foreign patients to India for medical treatment:
01. Mobile-Friendly Website
Investing in a website which is mobile friendly is essential as most people use their mobile devices to use the internet in search of something. Using a desktop for using internet is not feasible always and because website is the first source of information for potential foreign patients. Website is the best way to let others see what services and treatments you offer. This helps in attracting traffic and more patients.
02. Search Engine Optimisation
To drive traffic to your website, organic search is the term you should be looking for. Ranking plays an important role when an organisation is promoting its services in another country. This way it will be easier for your target audience to find you and contact you.
03. Presence on Social Media
For converting the accumulated leads into customers, social media presence is important. Social Media serves as one to one interaction with the potential customers. Other than being present on social, being active on it is equally important.
04. Doctor Interaction
Patients always want to know about their doctor. They want to interact with the doctor and get to know him before committing to treatment. Interaction with the doctor can be of good use for attracting more foreign patients. This helps the prospective patients in building their trust in the doctor and about the healthcare organisation.
05. Content Marketing
Content Marketing is a good way to generate leads organically. Content helps in answering the questions which patients might have. With the help of content, they will know the services and different treatments provided by the doctor. This can, in turn, help in getting a high rank in the search engine making it easier for your potential patients to find you.
India, over the last few years has emerged as a great platform for medical tourism. It has been growing at a constant rate and is a leading destination not only for its affordable medical facilities but experts, specialists and advanced equipment for the treatment of its patients. India, in many ways has revolutionized the healthcare industry.