It is a New Day, New Year, New Hope, New beginning indeed as the government announces a dry run of COVID vaccination in all the states and UTs. The trial of the first vaccine of coronavirus is in full swing, and the credit goes to top drug manufacturers Bharat Biotech for Covaxin and Oxford’s Covishield. The Drugs Controller General Of India (DCGI) has given a green signal, and the vaccine is ready to be supplied in almost all states with a few terms and conditions. The central government has designed an application named COVID vaccine Intelligence Network (CoWIN) to monitor the massive inoculation and meet the real-time need.

covid vaccine

Here is everything you need to know about the biggest vaccination drive ever :

  • Download CoWIN app for free from your play store/ app store, which will help record the vaccine date.
  • The government has planned to SMS the eligible group to get vaccinated.
  • The health minister has announced the vaccine in its first stage of the priority group to be free. 

covid vaccine

So who are the ones to be vaccinated first??

  1. Healthcare and Frontline Workers: NEGVAC announced all the private and government COVID warriors are the ones who are in the priority group to be vaccinated first.
  2. Above 50 years: People above 50 years with comorbidities are to be given vaccines first.Age will be calculated based on the cut-off date of 1st January 2021, and anyone born on or before 1st January 1971 will fall under this category.
  3. Then comes areas or states with the highest infection rate.
  4. The remaining population, less than 50 years of age with comorbidities like hypertension, cancer, asthma, diabetes, etc.

Protocols For Registration 

covid vaccine

  • Register yourself in the CoWIN app. The CoWIN app has five modules: the administrator module, Registration Module, Vaccination Module, Beneficiary Acknowledgement Module, and Report Module.
  • Non-frontline or non-healthcare workers will register for getting the vaccine via the ‘Registration Module.’
  • Registration can be done by using an aadhaar card, DL, PAN card, MNREGA card, passport, pension document, Voter ID.
  • The self-registration module will be made available in the later phases of implementation.
  • For identification and authentication, you can use Biometric, OTP verification, demographic authentication.
  • Once registered after verification, you will receive date, time, and location to administer the vaccine. This will be under the ‘Vaccination Module’ on the app.
  • Pre-registered people are for now allowed to receive the vaccination. On-spot registration is not permitted.
  • The ‘ Acknowledgement Module’ will notify the beneficiaries via SMS and QR scans.
  • The ‘Report Module’ will keep track of vaccine inoculation , the number of people vaccinated, and the response.


covid vaccine

Do not panic, have patience, and follow the norms and protocols. The vaccination sessions will be conducted from 9 am to 5 pm under the supervision of the Vaccinator Officer(Doctors (MBBS / BDS/AYUSH), Staff Nurse, Pharmacist, ANM, LHV). Maintain a safe distance and wear your mask. 


Crisis Management for Hospitals in the age of Covid19

As a healthcare professional, did you know that your medical practice or clinic could use Public Relations? 

Most people think of Public Relations as a mere cover-up for wrongdoings. However, ethical public relation practices are very different from these preconceived notions about PR. 

Due to certain incidents, many people outside of organisations have stopped believing in public relations. Still, most campaigns or ads that we see around us are a part of public relations. 

Public Relations is about sharing the right facts and information to the right people at the right time. Even though Public Relations can immensely help organisations build their reputation, its role extends beyond the brand building. 

Public Relations helps to craft effective marketing strategies that can help your organisation in more ways than you can think of. 

An important part of Public Relations is Crisis Management. 

What is Crisis Management? 

Crisis Management is how an organisation deals with unexpected events that may disturb or threaten the organisation or its stakeholders. It involves dealing with the crisis effectively to minimise damage and help the organisation recover quickly. 

What is the role of Crisis Management in Healthcare? 

Most of the Public Relations activity in Healthcare involves Crisis Management. For managing crisis in healthcare, risk managers ensure that a plan of action is always available to respond to a crisis. In an industry like healthcare, the top priority of all public relations activity is patients’ well-being. 

Crisis Management for Hospitals in the age of Covid19 

Ever since the pandemic hit the world, the hospitals were under immense pressure. Many issues needed to be answered for the medical care to move past it. It was very evident during the initial days that no hospital in any country around the world was ready for this kind of management. On top of all this, the added pressure of media channels, social media and individuals sharing incidents and experiences online made it all the worse for hospitals to do their job in peace. 

Through this entire experience of running a hospital in the age of Covid19, we have curated the best ways to manage a crisis: 

  • Staying abreast with the Government’s changing guidelines or any other government-affiliated body which is giving out the instructions. 
  • Maintaining proper humongous data about the patients like the number of positive cases, clinical manifestations, recovered patients and death in an organised manner.
  • Using the medical equipment and medical kits rationally in case of shortage.
  • Building the directory to keep information about the patient’s health accessible to his guardian and family at all times to prevent unnecessary crowding at the hospital.
  • Calculating the surge capacity so that the medical service can be extended beyond the normal capacity so that hospitals can attend those in need with caution. 
  • Creating protocols for patient flows so that the staff is aware of all the guidelines for patient management. 
  • Managing the supplies, pharmacy supplies etc. so that there is never a shortage. 
  • Maintaining all laboratory services for clinical management of all kinds of patients.

Prolonged outbreaks like Covid19 can lead to the spread of the virus rapidly. This sudden spike in the number of people infected leads to an increased demand for hospitals that can overwhelm the health system at large. 

Prompt action on the part of hospitals, doctors, staff, and the regulatory bodies is important to contain the further spread of the prevailing virus or disease. 

Why should you consider a Wikipedia Page for your business?

Wikipedia went online in 2001. Since then, it has grown tremendously. By offering a library of information, Wikipedia is the first stop for many in the world who are searching for answers to their questions. 

Earlier this year, Wikipedia asked its users for donations to keep the site running. This left many users confused and puzzled. The truth is, unlike most other websites on the internet, Wikipedia is one of the only few free websites that offers knowledge at zero cost. 

Being the eighth most popular website on the internet today, Wikipedia uses volunteer contributors, editors, and engineers to keep its operations running and be available to users across the world for free. 

Over the years, with the help of fundraising campaigns and corporate funding, Wikipedia stayed afloat. But with the increasing number of users relying on Wikipedia as their source of information, it needed to keep its content updated and relevant for its readers. 

Now, why should a business have a Wikipedia page? 

Wikipedia is one of the most popular websites. It is also considered a high-authority site as Google’s knowledge graph sources most of its information from Wikipedia. Having a page for your business on Wikipedia improves credibility, reputation and helps you raise your status on the web. 

Wikipedia can help businesses with attracting customers and generating leads. For a business to create a Wikipedia page, it must be notable. The business should have some products or services that are well known. Wikipedia guidelines include all the details relating to the same. 

Sometimes, Wikipedia editors can merge pages of small businesses that are not-so-notable with existing articles instead of allowing a separate page for such businesses. 

Few things to keep in mind while preparing a Wikipedia page are citation and showcasing your business’ achievements. If your business or your company’s product or service has been mentioned in media sites, articles on popular sites, and press releases, adding their citations can help your business’ page. Mentioning awards won on the Wikipedia page can also play to your business’ advantage. 

Always keep in mind that creating a Wikipedia page can take time. Always remember to follow the guidelines mentioned by Wikipedia for page creation and play by these rules. Once the page has been submitted, continue looking for the editor’s comments and update your page. 

What is the future of digital marketing in India?

There is often discussion around the future of digital marketing in India. Is it bright or is it dark? The pandemic has forced all of us to change in some way or the other, but one thing that remains common is the internet. Through the beginning of the lockdown, the consumption of the internet has increased tremendously.

Today, over a billion people are using the internet. With easy and cheap availability of data along with affordable smartphones, people’s dependence on the internet has increased tremendously.

Businesses are shifting to the online space for the huge number of opportunities it offers. It is much easier for businesses to engage with their target audience and generate revenue.

Here are a few reasons why the future is in favour of Digital Marketing:

Increased number of internet users:

When we talk about the increased number of internet users, we must remember that this term includes consumers as well as sellers. Most people who preferred to shop offline have now shifted to online shopping due to circumstances. There is a high chance that the convenience offered in online shopping will make them permanently switch to it. Businesses, too, find the online space more beneficial as they require lesser manpower and everything is possible in the click of a button.

New businesses are going digital:

In the last couple of years, the online space has provided opportunities to so many businesses. Many of the new businesses are solely working through the internet and doing well for themselves. The platform has helped so many businesses market and promote their product to the right target audience without the need for any additional manpower or physical presence. Digital marketing is highly economical as even the businesses with a small budget can reach out to a large number of people.

Digital Marketing Courses:

With the increased application of digital marketing today, many of India’s top institutes have started offering digital marketing courses. These courses range from specialisation in one topic to an overall understanding of digital marketing. With everyone working remotely these days, a lot of these courses are fully online. Digital marketing courses are a plus factor as they help to accelerate the career of those interested in entering the field of digital marketing.

Affordable and Accessible Internet:

Ever since the internet in India became extremely cheap, there was a big boom in the digital marketing industry. As the number of internet users kept increasing, so did their business activity. Cheap data prices helped in making the internet accessible to the smallest parts of India. This served as an opportunity for businesses and consumers. It became very easy for everyone to stay connected.

Digital India Initiative by the Government of India:

The Digital India initiative by the Modi-led Government ensured that the Government’s services were easily available to citizens. The mission was started in 2015 and focussed on improving the online infrastructure and improving internet connectivity thus making India empowered in the field of technology. The initiative has been highly successful through its initiatives like Jan Dhan-Aadhaar-Mobile initiative that provided digital identity as well as access to the banking system to millions of Indians.

In all, Digital Marketing has a bright future in India. With an increasing number of internet users with each passing day, we can be positive that the future of marketing is going digital.

We hired a new intern and you won’t believe who it is!

Interns. A much talked about topic among students in college. Each year, millions of students try to get internships, to add some valuable experience towards their desired career. 

In this race of getting the best internship offer, students apply to various companies across different industries. Many big companies also take advantage of this situation to get their work done for free in return for a certificate. 

Whether this is ethical or not, is still up for debate! 

Learning is a lifelong process. It doesn’t have an endpoint and it doesn’t have an age bar. 

In our country, many seniors take retirement or have to succumb to it once they hit their 60s. To let their “experience never go out of fashion,” as mentioned in the movie- The Intern, we decided to help middle-aged professionals get back on their career track. 

We know that hiring middle-aged professionals is not a new concept but in a run get a job post-retirement, many of these professionals are forced to take up unpaid positions. Undoubtedly, an unpaid position is the last thing, someone with an established portfolio needs. 

To make a change in this back-dated concept of unpaid internships, we recently hired Mr. Govind Kumar Bagdia for a full-time paid offer.

Mr. Govind Kumar Bagdia is 64-years old and retired only last year after contributing 40+ years of his life to the corporate world. Despite being from a well-to-do family, his passion for learning and mentoring didn’t retire with his job. 

When we came across his profile, we knew we had to bring him on-board for the great asset that he was. Within a few days, he happily accepted our offer. 

Irrespective of our professional experiences, we know that both sides have a lot to offer and a lot to learn. We are extremely excited for the future and for all the progress we will make together as a team. 

Welcome, on-board Mr. Govind Kumar Bagdia!

Why Should Every Healthcare Organisation Hire Healthcare Marketing Consultants?

For healthcare to grow sustainably, marketing healthcare services is necessary. Due to the internet revolution, the way prospects function has changed completely, not to forget the increase in competition. There was a time when referrals were considered one of the best ways for healthcare organisations, hospitals and private practitioners to acquire new patients. However, this doesn’t hold completely true today. In the olden days, people didn’t have easy access to the internet and nor did they have the sources. Now, with a boom in easy availability of the internet, extended lines of credit etc have changed the way healthcare industry works. 

People now prefer to make their own decisions. Some of them still do consider advice from friends and family but most prefer to go to search engines to find options that are best suited for them. To ensure an influx of new patients, it’s important to take advantage of the digital platform with the help of healthcare marketing consultants

The Healthcare Industry is fast-paced. It changes quickly but is still centred around quality. Each field of healthcare has cut-throat competition as the same services are provided by multiple healthcare providers. With the help of right healthcare marketing consultants, any organisation, hospital or private practitioner can differentiate itself from its competitors. 

A well-planned marketing strategy by healthcare marketing consultants can help in setting a channel of communication for your patients. This can help to drive interest and build trust. Healthcare marketing consultants can help your healthcare organisation in more ways than you can imagine. They can help to improve your patient connections, build lasting patient-doctor relationships and influx new patients. All healthcare marketing consultants believe that the first step to acquiring a new patient is by building a lasting relationship that is based on trust and transparency. 

With the help of right healthcare marketing consultants, your current and potential patients can receive high-quality care. This can be done by building a user-friendly website to help your potential patients to know about the services you offer, making social media pages to provide useful insights and engage with your current & future patients as well as sending personalised messages and emails to build lasting patient-relationships. 

Branding Pioneers are leading healthcare marketing consultants, based out of Gurgaon. Over four years, we have helped over 80 healthcare organisations, hospitals and doctors generate thousands of patient leads and establish their presence online. In our capacity as healthcare marketing consultants, we help healthcare organisations, hospitals and doctors with branding, digital marketing, website designing and a lot more. We have worked with some of the best hospitals like Rosewalk Hospital, Delhi, Aashlok Hospital, Delhi and ClearMedi Healthcare and collaborated with some of the most experienced doctors in the country. If you belong to the healthcare industry and are looking to partner with healthcare marketing consultants  to build a presence online, reach out to us on [email protected] 

Is Marketing Health Services for Healthcare Organizations Important?

At a time when the demand for healthcare is at its peak, marketing health services is very important for healthcare organisations and doctors. When it comes to marketing health services, it is very similar to the way how marketing is done in other industries and organisations. 

Principles of marketing health services are needed to put your health organisation where it most deserves to be. The main aspect of marketing that is at its peak is digital marketing. Marketing health services by using the digital platform can help health organisations, hospitals and private practice segments build a bigger name for themselves as well as gather a larger patient base. 

Every day millions of people search the internet in the need of finding quality health care services. Marketing health services is something that needs to be approached differently in some aspects. Here are a few reasons why a hospital, or a healthcare organisation or a doctor needs to give marketing health services a thought:

Healthcare as a profession relies on reputation and practice:

Healthcare is a competitive field. There is no other industry where competition is to this extent. There are only a few doctors who can take advantage of the traditional household referral system. Healthcare providers cannot and should not rely on the referral system. When it comes to marketing health services, it is always better to acquire patients through a primary source. Most healthcare professionals don’t realise how the strategies of digital marketing health services can help to build a reputation and acquire patients. 

Most healthcare practitioners don’t have any prior business training:

Those who practice healthcare as professionals usually have no business training or any prior experience for the same. Due to this, most of them cannot leverage the advantage of marketing health services to their advantage. Applying the trial and error approach may not always work. Building a presence online by marketing health services can help in exposure as well as acquire a new patient segment. 

Below are some tips for marketing health services through the digital medium: 

Plan your marketing health services strategy: Whether you are a healthcare organisation or a hospital or a private practitioner, all you are trying to do in the end is marketing health services. Although there are the age-old referral system and worth of mouth, the growth will be very slow. To ensure that you are catering to the needs of potential patients, marketing health services through a planned strategy is crucial to your success. This can be done by basic auditing of your health services and all that you can offer to your patients. 

User-friendly website: If you are a service provider, having a website is a must, irrespective of the industry you are in. The first step to search for service or product is by visiting a search engine. Having a website that highlights you and your services can help you in gaining new potential patients. To appear on the top of the search result while marketing health services, it should be kept in mind that the website is user friendly and easy to navigate. The website should also be mobile responsive as most people use smartphones for searches. 

How To Plan A Medical Website Marketing Strategy To Gain Competitive Advantage?

The first step to start your journey on the digital platform is through a website. Every business should and must have a website marketing strategy. The world we live in today is very fast-paced. The internet has changed the dynamics of how businesses conduct themselves. Consumers now prefer to engage with the brands online before they decide to purchase. No purchase is done without heading to the search engines to get information about the products and services. 

The same applies to medical websites. Healthcare is a competitive field where all doctors, hospitals and healthcare organisations are trying to grab as many patients as possible. Potential consumers who are looking up medical services online conduct thorough research before choosing a doctor or a hospital as no one wants to compromise on anything when it comes to their health. Therefore, an integrated medical website marketing strategy is very important. 

If you don’t have an effective strategy for medical website marketing and SEO, you are missing out on more than you can imagine. In this day and age, your website should be good enough for attracting, engaging as well as converting leads into patients. Below are some ways to make your medical website marketing strategy better: 

Website Analysis: An effective and important step for medical website marketing is website analysis. Auditing your current website can help you under where you are missing out and what are your strong points. User experience is of key importance when it comes to site design. The website should be easy to navigate with a sitemap so that visitors have no problem in accessing pages they are looking for. Another important thing for medical website marketing is to ensure that content is fresh, easy to read and useful to your visitors. The website should also be mobile-friendly. There are various free tools available on the internet for website auditing. 

Search Engine Optimisation: Another important step for medical website marketing is Search Engine Optimisation. Your website should be optimised for SEO. After identifying key areas of opportunity from website audit, optimise your website for all search engines. SEO is done to make your content and design look more attractive to the search engines’ algorithms. A successful medical website marketing strategy for SEO can help to rank your website better on Search Engine Results Page with the help of the right keywords and phrases.

Medical Content Marketing: Another principal aspect of medical website marketing strategy is content marketing. Creating valuable and useful content is no cakewalk. In every medical website marketing strategy, content plays a strong role in attracting your target audience and engaging with them. It can also serve as an effective medium to foster better relationships with your audience. Content for the website should be well-planned. It should be generated keeping in mind what the target audience is looking for. Before developing a medical website marketing strategy for content, make sure that the content is free of plagiarism and optimised for search engines. 

5 Important Rules To Keep In Mind While Planning Healthcare Content Marketing Strategy

When planning a digital strategy, including content should be a must. Creating content is one of the toughest things to do but it is also the most effective when it comes to generating website traffic. Content is the language your business uses to interact with its potential customers. Good content can always speak for itself and keep your audience engaged. 

When it comes to marketing healthcare services, content marketing becomes all the more valuable. Healthcare content marketing is a strategic approach that focuses on sharing relevant, useful and consistent content that helps drive and stimulate interest around the products and services offered. 

Here are 5 important rules which every healthcare organisation keep in while planning healthcare content marketing: 

Segment your target audience: A very important aspect of healthcare content marketing is to segment your target audience according to the medical services you offer. This segmentation of your target for healthcare digital marketing will ensure that your content is tailor-made and matches what your potential customers’ search. Focussing on your target audience will help you understand better about what interests them. 

Include Real Patient Stories: In the healthcare industry, if there is something that resonates with your target audience, it is the actual patient stories. Real-life patient stories for healthcare content marketing is one of the best strategies to add a human element to your content. In healthcare content marketing, your audience will always enjoy reading about the case studies of actual patients. This type of healthcare content marketing is not only easily understood but also promotes conversational tones. 

Don’t promote yourself as it defeats the purpose: Promoting yourself through healthcare content marketing may not work for your organisation. Healthcare content marketing helps to build a relationship with your audience. Your target audience reads your content because it is of value to them. They believe that the knowledge you are providing is unbiased. Promotion of your services through healthcare content marketing can negatively influence your audience’s perception of you and your services. If what you provide to your audience is reliable and convincing, there will be no need to hard-sell through healthcare content marketing. 

Be consistent to see results: For your healthcare content marketing to show real results, you have to be consistent. The benefits of healthcare content marketing will begin to develop over a period of time. It is not a short-term approach. Time allows your audience to grow in size and accept what you have to offer to them. This cannot be done overnight or within a few days. Nothing beats a good combination of consistency, reliability and authenticity when it comes to healthcare content marketing. 

Expand with time only what you can sustain: Healthcare content marketing is all about being consistent and posting regularly. Irrespective of the channels you use for healthcare content marketing, always offer what you can grow and sustain. Do one thing but do it well. In healthcare content marketing, quality always wins over quantity. Start small and keep growing along with your audience. This will not only help you in building credibility but also ensure that your content remains fresh and useful to your audience. 

5 factors to consider to create the best user experience for your medical website

Out of the 4.5 billion people that have access to the internet, about 4.18 billion have access to the internet from their mobile phones. Most people today prefer to use the internet on their mobile devices for their everyday needs. 

When it comes to starting a medical website, we must make it a point to ensure that the website is as user friendly as possible. Websites are a great way to conduct business on the internet. They are an asset to every medical organisation.

Out of all the ways to market your business online, a website is one of the best options. A good website should offer a great user experience. A great user experience can help your business drive revenue. 

The website experience that your visitor goes through has a huge influence on the success of your business. Every healthcare organisation needs to leverage the interest to their advantage. 

Websites are the best tool to market to your target audience without having to spend huge amounts of money. Websites can serve as a point of contact between you and your target audience. It can help your target audience understand what you have to offer to them in a few clicks. 


In today’s day and age, people expect a lot more from websites. It is no more about using keywords only. Website designing now gives a lot more importance to user experience. Here are some factors that you must consider to create the best user experience for your medical website: 

Offer Easy Navigation: 

The find-ability on your website should be easy. To create the ultimate user experience, navigation between the pages should be hassle-free. When someone visits your website, they should be able to find exactly what they are looking for without having to spend a lot of time finding it. If your visitors can scroll and navigate between pages immediately, they are more like to spend time on your website which will ultimately help in increasing the chances of conversions.

Create Useful Content: 

In every medical website, the content offered should be of use to the audience. Whether you are offering a product, or a service or something else, it should be of the value to those who visit your website. Today, the audience on the internet want more than just marketing and advertising. 

Ensure Credibility: 

The best way to win the visitors on your website is to offer them credibility. There is a lot of competition in the world of the internet today and it is just growing with each passing day. The audience enjoys having options available to them, therefore, winning their trust towards your organisation or business is of crucial importance. This is possible by making the website user-friendly and offering a good user experience. 

Create Value: 

Everything that you offer on your website should be of value to your audience. Only if your website offers them something different from your competitors are they likely to spend time on it. 

Drive Interest: 

Getting your audience interested in your product or service is not a piece of cake. The success of every business is highly dependent on its ability to create a desire in the minds of its consumers. The best way to drive interest of your audience is to have an exceptional website design to support your products and services.