1. Campaign Strategy and Planning:

• Collaborate with clients and internal teams to understand campaign objectives, target audience, and key performance indicators (KPIs)
• Develop comprehensive Google advertising strategies aligned with client goals and industry best practices
• Conduct thorough research on target audience, competitors, and industry trends to inform campaign planning

2. Campaign Implementation and Optimization:

• Create and set up Google ad campaigns, including ad copy, keywords, targeting, and budget allocation
• Monitor campaign performance, analyze data, and identify areas for optimization and improvement
• Conduct A/B testing to optimize ad performance, including testing different ad formats, targeting options, and messaging
• Continuously monitor and adjust campaign settings to maximize ROI and achieve client objectives

3. Performance Analysis and Reporting:

• Track and analyze key metrics, such as impressions, clicks, conversions, and cost per acquisition (CPA)
• Generate regular reports on campaign performance, providing insights and recommendations for improvement
• Identify trends and patterns in data to optimize future campaigns and drive better results
• Automate daily reporting for sharing stats and spend with clients

4. Client Communication and Relationship Management:

• Maintain regular communication with clients, providing updates on campaign progress and performance
• Address client queries, concerns, and feedback in a timely and professional manner
• Conduct regular meetings with clients to discuss campaign performance and strategize for future initiatives

5. Integration and Automation:

• Integrate Google Ads with our custom CRM system to streamline lead management and tracking
• Implement automation tools and scripts to optimize campaign performance and efficiency

6. Collaboration with Creative Teams:

• Collaborate with designers and video editors to create visually appealing designs and videos for ad campaigns
• Work closely with the creative team to ensure ad creatives align with campaign objectives and resonate with the target audience

7. Ad Copy Creation:

• Develop compelling ad copies that drive engagement and conversions, tailored to different healthcare and non-healthcare specialties

8. Stay Updated on Industry Trends:

• Stay updated on the latest trends and changes in Google advertising policies and algorithms
• Continuously explore new features and opportunities within Google Ads to enhance campaign performance

9. Conversion Rate Optimization:

• Analyze landing pages and user journeys to identify areas for improvement and optimize conversion rates
• Conduct A/B testing and implement conversion rate optimization strategies to maximize campaign performance
• Collaborate with the creative and development teams to implement changes and enhancements based on data-driven insights

10. Fraud Detection and Prevention:

• Utilize FraudBlocker, a fraud detection SaaS, to monitor and prevent fraudulent activities within advertising campaigns
• Implement fraud detection measures to ensure the integrity of campaign data and protect clients' advertising budgets
• Stay updated on emerging fraud trends and implement proactive measures to mitigate risks

Qualifications and Skills:

• Bachelor's degree in Marketing, Advertising, or a related field
• Proven experience in planning, implementing, and optimizing Google advertising campaigns
• In-depth knowledge of Google Ads platform, including campaign setup, keyword research, and optimization techniques
• Familiarity with healthcare marketing and an understanding of various healthcare and non-healthcare specialties is a plus.
• Strong analytical skills and the ability to interpret data to drive campaign optimization.
• Excellent written and verbal communication skills for effective client communication and reporting.
• Detail-oriented with the ability to manage multiple campaigns and meet deadlines.
• Creative thinking and problem-solving skills to develop innovative campaign strategies.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.

If you are passionate about digital advertising, have a strong understanding of Google advertising, and are eager to contribute to the success of healthcare and non-healthcare marketing campaigns, we would love to hear from you.

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