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Branding Pioneers Overview:

Branding Pioneers is a healthcare digital marketing agency specialising in campaigns for various healthcare and non-healthcare specialties. We are dedicated to helping our clients establish a strong online presence and achieve their marketing goals through effective digital advertising strategies.

Job Description: Google Ads Executive

We are seeking a talented and experienced Google Ads Executive to join our team. As a Google Ads Executive at Branding Pioneers, you will be responsible for planning, implementing, and optimising Google advertising campaigns for our clients across different healthcare and non-healthcare specialties. Your expertise in Google advertising strategies and your ability to analyse campaign performance will be crucial in driving successful outcomes for our clients.

1. Campaign Strategy and Planning:

  • Collaborate with clients and internal teams to understand campaign objectives, target audience, and key performance indicators (KPIs)
  • Develop comprehensive Google advertising strategies aligned with client goals and industry best practices
  • Conduct thorough research on target audience, competitors, and industry trends to inform campaign planning

2. Campaign Implementation and Optimization:

  • Create and set up Google ad campaigns, including ad copy, keywords, targeting, and budget allocation
  • Monitor campaign performance, analyze data, and identify areas for optimization and improvement
  • Conduct A/B testing to optimize ad performance, including testing different ad formats, targeting options, and messaging
  • Continuously monitor and adjust campaign settings to maximize ROI and achieve client objectives

3. Performance Analysis and Reporting:

  • Track and analyze key metrics, such as impressions, clicks, conversions, and cost per acquisition (CPA)
  • Generate regular reports on campaign performance, providing insights and recommendations for improvement
  • Identify trends and patterns in data to optimize future campaigns and drive better results
  • Automate daily reporting for sharing stats and spend with clients

4. Client Communication and Relationship Management:

  • Maintain regular communication with clients, providing updates on campaign progress and performance
  • Address client queries, concerns, and feedback in a timely and professional manner
  • Conduct regular meetings with clients to discuss campaign performance and strategize for future initiatives

5. Integration and Automation:

  • Integrate Google Ads with our custom CRM system to streamline lead management and tracking
  • Implement automation tools and scripts to optimize campaign performance and efficiency

6. Collaboration with Creative Teams:

  • Collaborate with designers and video editors to create visually appealing designs and videos for ad campaigns
  • Work closely with the creative team to ensure ad creatives align with campaign objectives and resonate with the target audience

7. Ad Copy Creation:

  • Develop compelling ad copies that drive engagement and conversions, tailored to different healthcare and non-healthcare specialties

8. Stay Updated on Industry Trends:

  • Stay updated on the latest trends and changes in Google advertising policies and algorithms
  • Continuously explore new features and opportunities within Google Ads to enhance campaign performance

9. Conversion Rate Optimization:

  • Analyze landing pages and user journeys to identify areas for improvement and optimize conversion rates
  • Conduct A/B testing and implement conversion rate optimization strategies to maximize campaign performance
  • Collaborate with the creative and development teams to implement changes and enhancements based on data-driven insights

10. Fraud Detection and Prevention:

  • Utilize FraudBlocker, a fraud detection SaaS, to monitor and prevent fraudulent activities within advertising campaigns
  • Implement fraud detection measures to ensure the integrity of campaign data and protect clients' advertising budgets
  • Stay updated on emerging fraud trends and implement proactive measures to mitigate risks

Qualifications and Skills:

  • Bachelor's degree in Marketing, Advertising, or a related field
  • Proven experience in planning, implementing, and optimizing Google advertising campaigns
  • In-depth knowledge of Google Ads platform, including campaign setup, keyword research, and optimization techniques
  • Familiarity with healthcare marketing and an understanding of various healthcare and non-healthcare specialties is a plus.
  • Strong analytical skills and the ability to interpret data to drive campaign optimization.
  • Excellent written and verbal communication skills for effective client communication and reporting.
  • Detail-oriented with the ability to manage multiple campaigns and meet deadlines.
  • Creative thinking and problem-solving skills to develop innovative campaign strategies.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.

If you are passionate about digital advertising, have a strong understanding of Google advertising, and are eager to contribute to the success of healthcare and non-healthcare marketing campaigns, we would love to hear from you.

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