Branding Pioneers Overview:
Branding Pioneers is a healthcare digital marketing agency specialising in campaigns for
various healthcare and non-healthcare specialties. We are dedicated to helping our clients
establish a strong online presence and achieve their marketing goals through effective digital
advertising strategies.
Job Description: Google Ads Executive
We are seeking a talented and experienced Google Ads Executive to join our team. As a
Google Ads Executive at Branding Pioneers, you will be responsible for planning,
implementing, and optimising Google advertising campaigns for our clients across different
healthcare and non-healthcare specialties. Your expertise in Google advertising strategies
and your ability to analyse campaign performance will be crucial in driving successful
outcomes for our clients.
1. Campaign Strategy and Planning:
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Collaborate with clients and internal teams to understand campaign objectives, target audience, and key performance indicators (KPIs)
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Develop comprehensive Google advertising strategies aligned with client goals and industry best practices
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Conduct thorough research on target audience, competitors, and industry trends to inform campaign planning
2. Campaign Implementation and Optimization:
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Create and set up Google ad campaigns, including ad copy, keywords, targeting, and budget allocation
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Monitor campaign performance, analyze data, and identify areas for optimization and improvement
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Conduct A/B testing to optimize ad performance, including testing different ad formats, targeting options, and messaging
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Continuously monitor and adjust campaign settings to maximize ROI and achieve client objectives
3. Performance Analysis and Reporting:
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Track and analyze key metrics, such as impressions, clicks, conversions, and cost per acquisition (CPA)
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Generate regular reports on campaign performance, providing insights and recommendations for improvement
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Identify trends and patterns in data to optimize future campaigns and drive better results
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Automate daily reporting for sharing stats and spend with clients
4. Client Communication and Relationship Management:
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Maintain regular communication with clients, providing updates on campaign progress and performance
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Address client queries, concerns, and feedback in a timely and professional manner
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Conduct regular meetings with clients to discuss campaign performance and strategize for future initiatives
5. Integration and Automation:
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Integrate Google Ads with our custom CRM system to streamline lead management and tracking
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Implement automation tools and scripts to optimize campaign performance and efficiency
6. Collaboration with Creative Teams:
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Collaborate with designers and video editors to create visually appealing designs and videos for ad campaigns
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Work closely with the creative team to ensure ad creatives align with campaign objectives and resonate with the target audience
7. Ad Copy Creation:
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Develop compelling ad copies that drive engagement and conversions, tailored to different healthcare and non-healthcare specialties
8. Stay Updated on Industry Trends:
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Stay updated on the latest trends and changes in Google advertising policies and algorithms
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Continuously explore new features and opportunities within Google Ads to enhance campaign performance
9. Conversion Rate Optimization:
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Analyze landing pages and user journeys to identify areas for improvement and optimize conversion rates
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Conduct A/B testing and implement conversion rate optimization strategies to maximize campaign performance
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Collaborate with the creative and development teams to implement changes and enhancements based on data-driven insights
10. Fraud Detection and Prevention:
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Utilize FraudBlocker, a fraud detection SaaS, to monitor and prevent fraudulent activities within advertising campaigns
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Implement fraud detection measures to ensure the integrity of campaign data and protect clients' advertising budgets
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Stay updated on emerging fraud trends and implement proactive measures to mitigate risks
Qualifications and Skills:
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Bachelor's degree in Marketing, Advertising, or a related field
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Proven experience in planning, implementing, and optimizing Google advertising campaigns
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In-depth knowledge of Google Ads platform, including campaign setup, keyword research, and optimization techniques
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Familiarity with healthcare marketing and an understanding of various healthcare and non-healthcare specialties is a plus.
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Strong analytical skills and the ability to interpret data to drive campaign optimization.
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Excellent written and verbal communication skills for effective client communication and reporting.
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Detail-oriented with the ability to manage multiple campaigns and meet deadlines.
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Creative thinking and problem-solving skills to develop innovative campaign strategies.
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Ability to work independently and collaboratively in a fast-paced, dynamic environment.
If you are passionate about digital advertising, have a strong understanding of Google
advertising, and are eager to contribute to the success of healthcare and non-healthcare
marketing campaigns, we would love to hear from you.