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Client work · Indraprastha Apollo Hospitals

Indraprastha Apollo Hospitals awareness campaigns.

Social creatives for Indraprastha Apollo Hospitals: cardiology and heart check-up promotions, IBD and World Arthritis Day awareness series, a heatwave safety guide, Hindi-language women's health tips and a tomato flu series for parents.

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IBD awareness ad: 'Hiding doesn't heal IBD,' woman's face covered by words bathroom urgency, anxiety, cramps, shame.
IBD awareness ad: 'Hiding doesn't heal IBD,' woman's face covered by words bathroom urgency, anxiety, cramps, shame.

The work

32 pieces from this project.

  • Apollo Heart Institutes ad: doctor holding a heart icon, headlined 'Your Heart Matters To Us.'
  • Indraprastha Apollo heart care infographic with a row of headline figures about the Heart Institute's specialists, cath labs and experience.
  • Ad for a 20% discount heart check-up: 'You too take a step for your heart today', doctor greeting an older patient.
  • IBD awareness stat graphic: 'Over 6 million people have IBD... don't fight with the unknown,' #IBDHasNoBorders.
  • IBD awareness quote card: 'Thankfully, I was wrong... IBD is manageable with proper care and treatment.'
  • Campaign cover slide 'Summer Hydration: Problem vs Solution' with sun and beach-chair icon on yellow background.
  • Heatwave Warning - Heat Stroke slide: man cooling with a fan; symptoms listed as hot red skin, confusion, seizures.
  • Heatwave Warning - Heat Stroke slide: man napping on a sofa, tips on how to beat the summer heat.
  • Heatwave pet-care slide: puppies graphic, prevention tips like shade, water, and not leaving pets in cars.
  • Heatwave pet-care slide: puppies graphic listing heatstroke symptoms - panting, breathing trouble, drooling.
  • Heatwave Warning - Heat Exhaustion slide: woman fanning herself; symptoms include heavy sweating and dizziness.
  • Summer hydration tip slide 'Go all Fruity!' with watermelon, pineapple and other fruit graphics.
  • Heatwave Warning - Heat Cramps slide with vegetable graphics and hydration tips.
  • Heatwave Warning - Heat Cramps symptoms slide: elderly man resting on a couch with a dog.
  • Heatwave survival slide 'DON'Ts': man drinking a hot beverage, advising against caffeine in the heat.
  • Heatwave survival slide 'DO'S': woman eating fruit, advising hydration and small frequent meals.
  • Hindi women's-health-week slide on period-cramp relief, woman holding her stomach in discomfort.
  • Hindi women's-health-week slide on improving bone health, doctor holding a spine model.
  • Hindi women's-health-week slide on keeping the heart healthy, close-up of hands over the chest.
  • Hindi women's-health-week slide on relieving joint pain, close-up of hands with a compress.
  • Women's health slide 'Healthy Womens, Healthy Families' with a seesaw-balance family photo, #WomensHealthMatters.
  • World Arthritis Day slide: 'Timely treatment of arthritis is essential! Take the first step, consult a doctor.'
  • Arthritis myth-vs-fact slide: myth 'only affects the elderly' vs fact 'can affect people of any age.'
  • Arthritis awareness slide 'Eat healthy, control arthritis!' with a photo of a healthy Indian meal spread.
  • Arthritis myth-vs-fact slide: myth 'no cure' vs fact 'timely treatment can help manage the pain.'
  • Arthritis symptom-alert slide: close-up of hands, warning finger/knee pain or swelling could be arthritis.
  • Arthritis myth-vs-fact slide: myth 'should not exercise' vs fact 'gentle exercise can help reduce pain,' woman doing yoga.
  • Tomato-flu awareness intro slide (Hindi): 'Can eating tomatoes cause flu too?' with a bowl of tomatoes.
  • Tomato-flu slide (Hindi): explains it's a viral fever in children under 5, sick baby with a thermometer.
  • Tomato-flu symptoms slide (Hindi): list including rashes, fever, body ache, and joint swelling.
  • Tomato-flu precautions slide (Hindi): isolate the child, maintain hygiene, and keep them hydrated and rested.

Scope

What the portfolio covers

  • Social media posts
  • Awareness-day creatives
  • Infographic carousels

A note on this collection

Published by Branding Pioneers on Behance. This page shows the creative produced; no performance figures are implied.

See the original project on Behance ↗

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Client portfolio

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Early hospital and clinic campaigns

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Discuss your project

Let’s talk about your brand.

Three quick questions. We come prepared with a plan for your specialty and city.

  • A 30-minute call with a healthcare specialist
  • Your top three growth opportunities, in writing
  • Honest advice — even if that means not hiring us
  • No obligation and no hard sell
You’ll speak with a senior strategist
Consultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds

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