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Sources & References
Campaign structures, keyword lists, ad copy templates, and bidding strategies built specifically for healthcare. Updated for AI Max, call-only deprecation, and 2026 healthcare ad policy changes that broke half of the agency playbooks.
The neighbouring pieces — the problems we solve, the locations we run plays in, and the receipts we've filed.
How we hit ₹38 cost-per-patient (not ₹180).