Compliance & pixel pre-flight
HIPAA-aware tracking, server-side conversion API, and ad account policy approval.
Outcome: Server-side CAPI
Performance Media · ROAS-Managed
Paid campaigns that book actual procedures, not vanity clicks.
Google Ads, Meta campaigns, and Local Service Ads managed to cost-per-booked-patient. We track every click through to clinical consultation, procedure scheduled, and actual revenue.
350+ healthcare brands served since 2016 · Healthcare only · No guarantees, just honest reporting
Google Ads client accountsPortfolio slide · Google Ads
The problem
Most healthcare ad spend pays for clicks that never book.
Broad keywords, generic landing pages and dashboards that count clicks instead of appointments. We build campaigns around the treatments you want more of — and measure them against your bookings.
- Wasted spendfree dental checkup
- High intentknee replacement surgeon near me
- Urgentpaediatrician open now
- Costhair transplant cost
Example searches and messages, for illustration.
See where your ad budget is leaking — free.
Get my free ad reviewThe advertising stack
Precision targeting. Zero wasted healthcare ad spend.
Healthcare ads require compliance, high trust, and strict intent filtering. We engineer every layer of the paid acquisition funnel.
High-intent Google Search
Condition, treatment, and specialist keywords matched to clinical booking intent with negative-keyword shields.
High-converting medical landing pages
Mobile-first, lightning-fast landing pages with doctor credentials, facility details, and instant appointment booking.
Meta video & social retargeting
Doctor video explanations, consented patient stories where the market allows them, and educational retargeting for longer journeys.
CRM & revenue reconciliation
Direct integration with your clinic management software to report cost per consultation and revenue per procedure.
Outcome: Real revenue ROAS
At a glanceGoogle Ads · High-intent symptom & procedure captureMeta Ads · Targeted awareness for elective & specialty careROAS · Reconciled against clinical booking software
Search intent
The searches worth paying for — and the ones that aren’t.
We build campaigns around the treatments you want more of, and exclude the searches that never book.
TierExample searchPatient isWhy it matters
Treatmentknee replacement surgeonComparingHigh intent — worth a dedicated ad group and landing page
Costivf treatment costQualifyingPre-qualifies budget before the first call
Urgentdentist open nowReadyCall-only ads and extensions win the moment
Specialistbest cardiologist near meShortlistingDoctor-led ads with reviews close the gap
Second opinioncardiology second opinionResearchingLonger journey — retarget with doctor video
Excludednursing jobs, free clinicNot a patientNegative keywords stop spend on searches that never book
Where these searches landSearch adsCall-only adsPerformance MaxMeta lead formsYouTubeLanding pagesServer-side conversions
Illustrative tiers. Your map is built from your specialties and catchment in the free ad review.
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Look beyond the click.
A Google Ads account snapshot connects spend, visibility, clicks and recorded conversion actions in one view.
- Clicks
- 48.4K
- Recorded conversions
- 15.1K
- Ad spend
- ₹306K
Original reportFigures from one account snapshot, 1 Jan – 15 Apr 2024. Conversions are platform actions, not confirmed patients.
Performance media
More patients for your practice — starting this month.
✓ 30-minute call✓ Written plan✓ No obligation
Performance media · our work
Real work for real healthcare brands.
Timeline
What to expect, honestly.
Paid campaigns generate leads in week one. We spend months 1-3 testing creative and intent angles, months 4-8 scaling winning campaigns, and months 9-12 optimizing cost per booked patient.
- Months 1–3
Intent & CAPI Setup
Milestone: Audit & Launch.
- Months 4–8
Creative & Channel Scale
Milestone: Volume Growth.
- Months 9–12
Down-funnel Optimization
Milestone: Max ROAS.
Pricing
Clear fees. No lock-in after the minimum term.
Clear management fees with transparent direct ad spend accounts owned 100% by your practice. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- Google Ads + Local Service Ads
- Dedicated landing page
- HIPAA server-side CAPI
- Weekly budget pacing
- Bi-weekly strategy call
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- Google Ads + Meta + YouTube
- 3 custom landing pages
- Full CRM & EMR integration
- Creative production (video ads)
- Weekly reporting & dedicated manager
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Multi-specialty campaigns
- International patient acquisition
- Custom attribution modeling
- Creative studio dedicated pod
- Executive board reporting
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
Free · 30-min ad review
An ad account review that shows where the money goes.
Send your Google Ads or Meta account. We'll record a 30-minute video walkthrough — the wasted spend, the overlapping audiences, the broken booking paths, and the three fixes that pay for themselves in week one.
- Where your budget is being wasted (we routinely find spend going nowhere)
- Why your ads cost more and show less than they should
- A check that your bookings are being tracked properly, the privacy-safe way
- A 30-day plan to move your budget to what actually brings in patients
About this page
Healthcare brands we work withMedantaIndraprastha Apollo HospitalsSaudi German HospitalIndira Gandhi Eye HospitalOvum HospitalLifeCare HospitalsRainbow Children's HospitalIvy HospitalMAX HealthcareCloudninePushpanjali HospitalIndian Spinal Injuries CentreRosewalk Luxury HospitalAarvy HealthcareKidney & Urology Hospital
Performance media
Every performance media service we offer.
Each one has its own page: what it covers, how we run it and what it costs.
Proof from the dashboards
The screenshots behind our results.
Unedited screenshots from client accounts and our portfolio — Search Console, Google Ads, YouTube Studio, Google Business Profile and live Google results. Growth moments are highlighted.
ads.google.com · OverviewPortfolio slide
Google Ads15.1K conversions in 3.5 months
Healthcare client account · 1 Jan – 15 Apr 2024
- Conversions
- 15.1K
- Clicks
- 48.4K
- Impressions
- 4.79M
- Spend
- ₹306K
Conversions surge in the final weeks of the period. Conversions are platform actions, not confirmed patients.
1 / 4
Get this kind of growth Client names appear only where they are visible in the screenshot itself or the source folder. Other accounts are shown anonymously.
Credibility, checked
The numbers behind ten years of healthcare growth.
- Healthcare websites builtSince 2016
- 350+
- Campaigns runGoogle, Meta & YouTube
- 3,500+
- Organic social viewsApollo · client deck
- +717%
- Ad clicks in one accountJan–Apr 2024 · original report
- 48.4K
- Client video testimonialsOn our YouTube channel
- 41
- Indian cities researchedPlus 6 Gulf markets
- 26
- Specialty playbooksHospitals to medical tourism
- 7
- OfficesGurugram · La Mesa
- 2
+717%organic social views · Indraprastha ApolloClient deck48.4Kclicks in one Google Ads account, Jan–Apr 2024Original report15.1Krecorded conversions, same accountOriginal report200 → 2,000+YouTube subscribers in a year · Dr. Johar’s groupClient video2.3MGoogle impressions · Lucknow hospitalClient video#1on Google · Dr. Suresh, maxillofacial surgeonClient videoTop 10for specialist searches · Dr. Vijay Karan ReddyClient video1M+content interactions · Indraprastha ApolloClient deck
1.09Morganic clicks in 12 months · Artemis HospitalsOriginal report69.8Korganic clicks in 12 months · Vision Eye CentreOriginal report+35%search clicks, 6 months vs 6 · Raj HospitalsOriginal report4.4%organic CTR · Refine Skin & Body ClinicOriginal report4.6Mviews on one doctor video · YouTube StudioPortfolio capture88.5Kconversions in one Google Ads account, 2018–2024Portfolio capture4.7★from 11,501 Google reviews · Indraprastha ApolloPortfolio capture#1for “best eye centre in delhi” · Vision Eye CentrePortfolio capture
In the press
Forbes India · Brand ConnectFounders building India’s most iconic brands(opens in a new tab)
YourStory · Company profileMeet Branding Pioneers(opens in a new tab)
The Eastern Herald · Founder featureEthical AI adoption and practice growth for doctors(opens in a new tab)
Lokmat Times · Doctors’ DayCelebrating the doctors who make a difference(opens in a new tab)
Check us out independently
Our evidence standard
Original reportScreenshots from the client’s own Google, Meta or Search Console account.
Client deckFigures reported in the client engagement deck, with caveats shown.
Client videoStated by the client on camera; we link the video.
No invented metrics, ratings or awards — ever.
Client videos
Hear it from the doctors and hospital teams.
Rather just talk? A strategist is on WhatsApp.
Ask anything — pricing, timelines, whether we have worked in your specialty.
Start a WhatsApp chatKeep reading
Build the rest of the patient acquisition stack.
The neighbouring pieces — the problems we solve, the locations we run plays in, and the receipts we’ve filed.
- Healthcare PPC agencyHow we run it for practices like yours
- Seasonal & Promotional CampaignsInside Healthcare Performance Ads
- New Patient Offer Campaigns (Where Permitted)Inside Healthcare Performance Ads
- Insurance-Based Targeting CampaignsInside Healthcare Performance Ads
- Get More PatientsCommon issue in this segment
- Hospital Lead GenerationCommon issue in this segment
- Harmony Neurocare — TMS patient growthTMS patient-growth programme · 5 mo
- Upshaw Dental Studio — Tampa local growthLocal SEO tampa market · 11 mo
- Google Local Service Ads (LSA)Unlike standard PPC, LSAs charge per lead and sit at the very top of results carrying a "Google Guaranteed" or…
- Quality ScoreGoogle grades each ad from 1 to 10 on relevance, landing page experience, and expected CTR. A higher grade buy…
- Google Ads for Healthcare: The Definitive GuideLong-form playbook
- What Is a Good Cost Per Patient AcquisitionA good cost per patient acquisition (CPA) ranges from $15-$150 depending on specialty. Urgent care: $15-25. Ge…
- Healthcare marketing in VancouverLocal SEO + media buying in Vancouver
- Healthcare marketing in MontrealLocal SEO + media buying in Montreal
Who owns the ad account and data?
You own 100% of your Google Ads, Meta Business Manager, and analytics accounts. We work inside your accounts with full admin visibility. If you ever leave, all data, history, and pixels remain yours.
How quickly do paid campaigns start generating patients?
Campaigns typically go live within 7-10 business days after tracking setup. Inquiries and phone calls usually begin within the first 48 hours of ad launch.
How do you prevent ad spend wastage on unqualified leads?
We implement negative keyword exclusions (preventing student/job seeker queries), geographic geofencing, procedure-specific qualification form fields, and server-side conversion feedback to train Google's smart bidding on booked revenue.
Are healthcare ads restricted on Google and Meta?
Yes. Both platforms enforce strict healthcare and personalized advertising policies. We run healthcare accounts on Google Ads and Meta every day and have ten years of experience navigating those restrictions.
Performance media
See your performance media opportunity.
Three quick questions. We come prepared with a plan for your specialty and city.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
What do you want to improve first?
Details stay privateNo obligationReply within 1 working day