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Performance Media · ROAS-Managed

Paid campaigns that book
actual procedures
, not vanity clicks.

Google Ads, Meta campaigns, and Local Service Ads managed to cost-per-booked-patient. We track every click through to clinical consultation, procedure scheduled, and actual revenue.

Google Ads
High-intent symptom & procedure capture
Meta Ads
Targeted awareness for elective & specialty care
ROAS
Reconciled against clinical booking software
Original Google Ads account reporting snapshots
Google Ads · ReportingFrom our existing portfolio
ILLUSTRATIVE CPA JOURNEYEXAMPLE · NOT CLIENT DATA
ivf treatment cost [city]#85#24
knee replacement surgeon#110#32
hair transplant clinic#95#28
cardiology second opinion#70#19
dental implants near me#60#18
GOAL · LOWER COST PER BOOKED PATIENT
$85 CPA$24 CPA
the target
The advertising stack

Precision targeting.
Zero wasted healthcare ad spend.

Healthcare ads require compliance, high trust, and strict intent filtering. We engineer every layer of the paid acquisition funnel.

STAGE 01

Compliance & pixel pre-flight

HIPAA-aware tracking, server-side conversion API, and ad account policy approval.

Server-side CAPI
STAGE 02

High-intent Google Search

Condition, treatment, and specialist keywords matched to clinical booking intent with negative-keyword shields.

18-24% CTR
STAGE 03

High-converting medical landing pages

Mobile-first, lightning-fast landing pages with physician bios, patient reviews, and instant appointment booking.

14-22% conversion
STAGE 04

Meta video & social retargeting

Doctor video explanations, patient stories, and educational retargeting for longer consideration journeys.

Sub-$0.04 video view
STAGE 05

CRM & revenue reconciliation

Direct integration with your clinic management software to report cost per consultation and revenue per procedure.

Real revenue ROAS
The timeline

From launch to
scale.

Paid campaigns generate leads in week one. We spend months 1-3 testing creative and intent angles, months 4-8 scaling winning campaigns, and months 9-12 optimizing cost per booked patient.

M01–03Intent & CAPI SetupAudit & Launch
M04–08Creative & Channel ScaleVolume Growth
M09–12Down-funnel OptimizationMax ROAS
DELIVERY & MEASUREMENT

A clear view of the work.

Research folio, precision lens and organised data tiles for healthcare marketing measurement

Set the baseline. Track delivery. Review your campaign and appointment records together to decide what comes next.

Engagement

Performance media tiers.

Clear management fees with transparent direct ad spend accounts owned 100% by your practice.

Practice
Single clinic / specialty
$1,500/ month
  • Google Ads + Local Service Ads
  • Dedicated landing page
  • HIPAA server-side CAPI
  • Weekly budget pacing
  • Bi-weekly strategy call
Start with Practice
BEST FOR · 1 CLINIC, UP TO $10K AD SPEND
Most chosenHospital
Multi-location practice
$5,000/ month
  • Google Ads + Meta + YouTube
  • 3 custom landing pages
  • Full CRM & EMR integration
  • Creative production (video ads)
  • Weekly reporting & dedicated manager
Start with Hospital
BEST FOR · 2-6 LOCATIONS, $10K-$40K SPEND
Enterprise
Hospitals & health systems
Customengagement
  • Multi-specialty campaigns
  • International patient acquisition
  • Custom attribution modeling
  • Creative studio dedicated pod
  • Executive board reporting
Talk to leadership
BEST FOR · HOSPITAL NETWORKS, $40K+ SPEND
Prices from · USD · India and local-currency pricing on each location page
Proof · client work

Healthcare brands we run performance media for.

ROAS-managed
reconciled to bookings
Three complementary ad creatives and an appointment-focused landing-page design.
Trusted on performance media by
MedantaIndraprastha Apollo HospitalsSaudi German HospitalIndira Gandhi Eye HospitalOvum HospitalLifeCare HospitalsRainbow Children's HospitalIvy HospitalMAX HealthcareCloudninePushpanjali HospitalIndian Spinal Injuries CentreRosewalk Luxury HospitalAarvy HealthcareKidney & Urology Hospital
12 pages · FREE PDF

Healthcare Google Ads Playbook 2026

Campaign structures, keyword lists, ad copy templates, and bidding strategies built specifically for healthcare. Updated for AI Max, call-only deprecation, and 2026 healthcare ad policy changes that broke half of the agency playbooks.

  • AI Max campaign architecture (the new default)
  • 5,000+ healthcare keyword database (by specialty)
  • 200+ ad copy templates (compliance-safe)
Questions you'll have

Clear answers on paid media.

  • Who owns the ad account and data?+

    You own 100% of your Google Ads, Meta Business Manager, and analytics accounts. We work inside your accounts with full admin visibility. If you ever leave, all data, history, and pixels remain yours.

  • How quickly do paid campaigns start generating patients?+

    Campaigns typically go live within 7-10 business days after tracking setup. Inquiries and phone calls usually begin within the first 48 hours of ad launch.

  • How do you prevent ad spend wastage on unqualified leads?+

    We implement negative keyword exclusions (preventing student/job seeker queries), geographic geofencing, procedure-specific qualification form fields, and server-side conversion feedback to train Google's smart bidding on booked revenue.

  • Are healthcare ads restricted on Google and Meta?+

    Yes. Both platforms enforce strict healthcare and personalized advertising policies. We run healthcare accounts on Google Ads and Meta every day and have ten years of experience navigating those restrictions.

Why choose us

Why healthcare brands choose us.

Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.

  • Healthcare-only

    It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.

  • AI-first systems

    Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.

  • Compliance built-in

    HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.

  • Senior on every account

    The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.

  • Measured to the appointment

    Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.

  • Receipts, not promises

    We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.

The Branding Pioneers healthcare-marketing team at work
Healthcare-only · since 2016
A team that does one thing well.
Keep reading

Build the rest of the patient acquisition stack.

The neighbouring pieces — the problems we solve, the locations we run plays in, and the receipts we’ve filed.

Selected work

What this service produces.

Three complementary ad creatives and an appointment-focused landing-page design.
Independent studio design
Clinic advertising and landing page
Paid campaign workflow: ivory sculptural marketing tools on a navy background
Marketing workflow
Paid campaign workflow
Watch

On our channels

Clips and conversations from Branding Pioneers and our founder — healthcare growth, the work we ship, and life inside the firm.

How Branding Pioneers Helped a Surgeon Rank #1 on Google | Doctor Testimonial

Dr. Suresh details achieving #1 Google ranking for maxillofacial surgery — website SEO upgrades, Google My Business optimization, and high-quality patient leads.

FREE · 30 MIN · NO COMMITMENT

See your
performance media opportunity.

Book a free audit. We'll show you the gap between where you rank now and where the patients are searching — and what to do about it in your first 90 days.

WHAT YOU GET
  • Performance media visibility audit
  • Patient journey gap analysis
  • 90-day growth blueprint
  • ROI projection · custom
Book your free audit →Replies in < 4 hours · Mon–Fri · 9am–9pm IST

Performance from the portfolio

48.4K clicks, with spend and conversions in view.

An existing campaign snapshot shows recorded conversion actions alongside traffic, visibility and advertising spend.

Clicks
48.4K
Recorded conversion actions
15.1K
Advertising spend
₹306K
Google Ads · Original portfolio1 January–15 April 2024 · lower-left account snapshot
Original Google Ads portfolio; lower-left January to April 2024 report shows 48.4K clicks, 4.79M impressions, 15.1K conversions and 306K rupees in spend.
Figures are from the lower-left snapshot only; the other panels show separate reports. Account identity and conversion definitions are not supplied. Conversion actions are not confirmed patients or bookings. No prior-period comparison is available in this capture.

performance ads · Portfolio

Paid advertising: selected work

Explore the collection →