Specialty-tuned bidding
Healthcare bid strategies that respect platform restrictions and convert real patient intent.
Healthcare Performance Ads
Meta Ads (Facebook & Instagram)
Reach patients by age, interest and behavior with Facebook and Instagram ads, running Meta campaigns built to fill clinic calendars rather than just collect likes.
350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees
Google Ads client accountsPortfolio slide · Google Ads
Why us
What we do differently for healthcare.
CRM-reconciled reporting
Cost per booked patient reconciled against your CRM, not agency dashboards.
Compliance pre-flight
Restricted-category creative review. ASCI / ASA / FDA-promo aligned, so fewer ads get disapproved.
See where your ad budget is leaking — free.
Get my free growth planPatient searches
The searches worth paying for — and the ones that aren’t.
Campaigns are built around the treatments you want more of, with negatives for the searches that never book.
TierExample searchPatient isWhy it matters
Treatmentknee replacement surgeonComparingHigh intent — worth a dedicated ad group and landing page
Costivf treatment costQualifyingPre-qualifies budget before the first call
Urgentdentist open nowReadyCall-only ads and extensions win the moment
Specialistbest cardiologist near meShortlistingDoctor-led ads with reviews close the gap
Second opinioncardiology second opinionResearchingLonger journey — retarget with doctor video
Excludednursing jobs, free clinicNot a patientNegative keywords stop spend on searches that never book
Example searches for illustration, not tracked rankings.
Process
5 phases. One outcome.
Account Audit & Conversion Setup
We start with data, not assumptions. Our AI tools analyze your market, competitors, and patient search behavior to find the gaps in your meta ads (facebook & instagram) strategy. We audit your existing ad accounts (or set up new ones) and implement proper conversion tracking. For healthcare, this means phone call tracking, form submission tracking, and appointment booking integration. In 2026, we also configure AI Max campaigns and set up Enhanced Conversions using privacy-safe hashing that keeps PHI out of the ad platform.
Intent-Based Campaign Architecture
We structure campaigns by patient intent stage: Awareness (informational queries), Consideration (comparison searches), and Decision (booking-ready searches). Each stage gets different keywords, ad copy, landing pages, and bid strategies. For meta ads (facebook & instagram), we build AI Max campaigns alongside traditional search to maximize coverage while controlling costs.
Landing Page & Ad Creative Development
We build conversion-optimized landing pages for every campaign theme — featuring click-to-call, WhatsApp integration, doctor credentials, accreditations, and other verifiable trust signals above the fold (patient testimonials only where the market permits them). Ad creative follows healthcare advertising guidelines with physician-reviewed claims. We create 3-5 variations per campaign for ongoing A/B testing.
Launch, Monitor & Optimize Weekly
Campaigns launch with close daily monitoring for the first 2 weeks. We adjust bids, pause underperformers, expand winners, and refine negative keywords in real time. Weekly optimization cycles focus on reducing cost per patient (not just cost per click) by analyzing which search queries, ad variations, and landing pages drive actual appointments.
Scale What Works, Kill What Doesn't
Monthly performance reviews look at cost per acquired patient, return on ad spend, and patient lifetime value by campaign. We scale budget toward proven winners and sunset campaigns that don't meet ROI thresholds. You get transparent reporting with every dollar tracked from impression to patient booking.
Compliance by market
What the rules allow where you practise.
Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.
A doctor promoting their own practice
| Market | Status | What applies |
|---|---|---|
| India | Narrow exceptions | Doctors may not self-promote, solicit patients or engage a third party to market medical services. Public-health education in their own name, factual announcements and hospital doctor directories are allowed.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(ii), 5.1, 8.2, 9.1 |
| UAE | Allowed with conditions | Allowed within DHA rules: separate personal and professional accounts, name and title exactly as licensed, no unlicensed titles, and the doctor is personally accountable.DHA Standards for Medical Advertisement Content on Social Media (2022) §6.1, §8.1.1, §8.1.3 |
| Saudi Arabia | Narrow exceptions | Practitioners may not advertise or promote themselves, directly or through an intermediary, except as the regulations allow. Stating status, degree and specialty, and educational content, are acceptable.Royal Decree M/59 Art. 10(A); SCFHS Code of Ethics (2014) §(D) |
| Qatar | Narrow exceptions | Education and awareness are allowed; self-promotion beyond professional dignity is not. Credentials must match the DHP register exactly.MOPH DHP Circulars 01/2019 and 01/2022 |
| Kuwait | Narrow exceptions | Doctors may present their experience but not prices, offers or superlatives. The MOH advertising controls cover social media.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads) |
| Bahrain | Narrow exceptions | Titles must match the NHRA licence, doctors are responsible for their own accounts, and self-promotion inconsistent with professional dignity is barred.NHRA Guidelines for Advertising Health Services (2017); Law 7/1989 |
| United States | Allowed with conditions | Truthful, non-deceptive advertising is allowed. Titles such as “board certified” must meet state rules, and the doctor answers for ads an agency makes.AMA Code of Medical Ethics Op. 9.6.1; 22 Tex. Admin. Code 164.4; Fla. Admin. Code 64B8-11.001(5) |
| United Kingdom | Allowed with conditions | Allowed if accurate, not misleading and not minimising risk, with conflicts of interest declared. “Consultant”, “specialist” and “qualified” need the matching register entry or post.GMC Good medical practice 2024 paras 89–90; CAP/BCAP cosmetic guidance paras 6–11 |
| Canada | Narrow exceptions | Titles follow college rules, Ontario bars soliciting people known to need care, and the physician is responsible for agency-made ads.O. Reg. 114/94 ss8–9; CPSBC and CPSA Advertising standards |
| Australia | Allowed with conditions | Allowed within s133. “Surgeon” and “specialist” are protected titles, and cosmetic ads must show the doctor's registration number and type.Health Practitioner Regulation National Law ss115, 115A, 133; MBA cosmetic guidelines (2023) |
| Kenya | Narrow exceptions | Ads may carry only the permitted facts: identity, Board-recognised specialisation and qualifications, registration, contacts, hours, affiliations and publications.KMPDC Advertising Rules 2016 r4(1) |
Prices, discounts and offers
| Market | Status | What applies |
|---|---|---|
| India | Narrow exceptions | No discounts, limited-period offers, coupons, cashbacks, referral benefits or free procedures as inducements. Factual fee disclosure is allowed.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(x) |
| UAE | Allowed with conditions | Prices may be stated with their conditions. No fake urgency, “trial” offers or “seize the opportunity”. Abu Dhabi offers also need an ADDED advertising licence.DHA Standards for Medical Advertisement Content on Social Media (2022) App. 1–2; DoH TAMM health-ad logging |
| Saudi Arabia | Allowed with conditions | State the total fee. Each discount or offer needs prior MOH approval, runs 60 days at most, is limited to 3 approvals a year, and must display the approval.Saudi MOH Annex 10, advertising content controls (Ed. 4) |
| Kuwait | Narrow exceptions | No service prices, discounts, offers or instalment plans without prior MOH approval.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Law 70/2020 |
| Bahrain | Narrow exceptions | Exact, complete prices are allowed. Discounts, vouchers and “free” offers are discouraged, so we run them only with committee approval and full terms.NHRA Guidelines for Advertising Health Services (2017) §1, §5, §7, §11 |
| Oman | Allowed with conditions | Offers and reduced prices need Ministry of Commerce/Consumer Protection approval first, attached to the MOH ad-licence application.Oman MOH Health Advertisement Licence (DGPHE) |
| United States | Allowed with conditions | Allowed under state rules: exact prices in California, a capitalised 72-hour statement on free or discounted services in Florida. Inducements to Medicare or Medicaid patients are restricted.Cal. Bus. & Prof. Code 651(c); Fla. Stat. 456.062; 42 U.S.C. 1320a-7a |
| United Kingdom | Narrow exceptions | No price promotions or free offers for prescription-only medicines. Cosmetic promotions may not pressure: no countdown clocks or “ends Friday”. Prices must include all fees.MHRA Blue Guide App. 6; CAP/BCAP cosmetic guidance paras 65–69; CAP Code 3.17–3.22 |
| Canada | Narrow exceptions | BC and Alberta ban discounts, time-limited prices, gift certificates and prizes for medical services. Quebec price ads must state validity, exclusions and extra fees.CPSBC Advertising standard; CPSA cl. 4(c); Quebec Code of ethics of physicians s93.2 |
| Australia | Narrow exceptions | Gifts and discounts are lawful only with plain-language terms and conditions. Cosmetic surgery ads may not offer discounts, packages or financing.Health Practitioner Regulation National Law s133(1)(b); MBA cosmetic surgery advertising guidelines (2023) |
| Kenya | Narrow exceptions | Prices are not on the list of permitted ad content, so we run no discounts without the client's written sign-off on the risk. No-cure-no-fee offers are barred.KMPDC Advertising Rules 2016 r4(1), r5(1)(f) |
Regulator approval before publishing
| Market | Status | What applies |
|---|---|---|
| UAE | Allowed with conditions | Required: a MOHAP health-advertisement licence, DHA authorisation in Dubai, or logging the ad on TAMM with DoH in Abu Dhabi. A media permit does not replace health approval.Cabinet Resolution 7/2007; Dubai EC Resolution 49/2024 Sch. 4; DoH TAMM service |
| Saudi Arabia | Allowed with conditions | Offers need prior MOH approval and product ads need an SFDA licence. No general MOH pre-clearance for service ads was found, but the Annex 10 content controls apply in full.Saudi MOH Annex 10, advertising content controls (Ed. 4); SFDA Guide OPS-G-012 v7.0 (2026) |
| Qatar | Allowed with conditions | No external MOPH permit found. Every post needs written approval from both the medical director and the practitioner, and both are liable.MOPH DHP Circular 01/2021, amended by 01/2022 |
| Kuwait | Allowed with conditions | Required: an MOH Health Licensing Department licence before publishing. Health-product ads need a Drug Inspection licence number on the ad.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Ministerial Decision 9/2025 |
| Bahrain | Allowed with conditions | The NHRA Advertisement Committee approves and monitors ads before or after publication. Whether prior approval is mandatory is unconfirmed, so we submit before launch.NHRA CEO Decision 74/2016; Health Ministry statement (Dec 2025) |
| Oman | Allowed with conditions | Required for every ad in any medium, and the approval number must be clearly shown on the ad.Oman MOH Health Advertisement Licence (DGPHE) |
| United States | Allowed with conditions | No pre-clearance for service ads, but objective claims need proof before they run, and the licensed client approves every ad.FTC Act s5; Fla. Admin. Code 64B8-11.001(5) |
| United Kingdom | Allowed with conditions | No pre-clearance, but evidence must be held before publishing. CAP Copy Advice is available for borderline ads.CAP Code 3.7 |
| Canada | Allowed with conditions | No regulator pre-clearance found. Alberta requires written evidence that the physician reviewed and approved third-party ads.CPSA Advertising standard cl. 2 |
| Australia | Allowed with conditions | No pre-approval. Advertisers must self-check against s133 and hold acceptable evidence for every claim.Health Practitioner Regulation National Law s133; Ahpra advertising guidelines (2020) |
| Kenya | Allowed with conditions | No pre-approval for practitioner ads, but medicine and product ads need PPB written permission, and KMPDC can rule on whether an ad is acceptable.Pharmacy and Poisons Act s36; KMPDC Advertising Rules 2016 r3(5) |
A planning summary, not legal advice. We confirm the current rules for your market before anything is published.
How we measure
Judged against your own baseline.
We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.
| Lever | Starting point | Direction | How it’s measured |
|---|---|---|---|
| Lead Response Time | Your baseline | Faster first response | reconciled under NDA |
| No-Show Rate | Your baseline | Fewer no-shows | reconciled under NDA |
| Patient Reactivation Rate | Your baseline | Higher reactivation | reconciled under NDA |
| Revenue Recovered by Automation | Your baseline | Recovered revenue | reconciled under NDA |
Operating principles
- Digital patient acquisition is typically more cost-efficient than traditional advertising over time
- Provider websites that quickly address a patient's specific condition hold attention better than generic homepages
- A large and growing share of healthcare research happens on mobile devices
- Healthcare digital marketing keeps growing as patients move research and booking online
“In healthcare marketing, trust isn't a nice-to-have — it's the whole conversion mechanism. Every piece of your Meta Ads (Facebook & Instagram) strategy should answer one question: why should a patient trust you with their health?”
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Look beyond the click.
A Google Ads account snapshot connects spend, visibility, clicks and recorded conversion actions in one view.
- Clicks
- 48.4K
- Recorded conversions
- 15.1K
- Ad spend
- ₹306K
Original reportFigures from one account snapshot, 1 Jan – 15 Apr 2024. Conversions are platform actions, not confirmed patients.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees from our price book. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- Google Ads + Local Service Ads
- Dedicated landing page
- HIPAA server-side CAPI
- Weekly budget pacing
- Bi-weekly strategy call
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- Google Ads + Meta + YouTube
- 3 custom landing pages
- Full CRM & EMR integration
- Creative production (video ads)
- Weekly reporting & dedicated manager
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Multi-specialty campaigns
- International patient acquisition
- Custom attribution modeling
- Creative studio dedicated pod
- Executive board reporting
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
How much does meta ads (facebook & instagram) typically cost?
We're transparent about pricing because we know vague "it depends" answers are frustrating. For meta ads (facebook & instagram), our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.
How quickly will I see results from meta ads (facebook & instagram)?
Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.
Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
How should I allocate my ad budget across Google, Meta, and other platforms?
For most healthcare practices, we recommend starting with 60-70% on Google Search (highest intent — patients actively looking for care), 20-30% on Meta (Facebook/Instagram) for awareness and retargeting, and 10% for testing emerging channels. This split shifts based on your specialty: cosmetic and aesthetic practices often see stronger ROI from Instagram, while urgent care and primary care dominate on Google. We optimize allocation monthly based on actual cost-per-patient data.
What ROAS (return on ad spend) should I expect from healthcare advertising?
Healthcare advertising can deliver a strong return when measured against patient lifetime value, not just cost per click. Expect break-even or modest returns in the first month or two while we optimize targeting and landing pages, with efficiency improving as the account matures. High-value specialties (cosmetic surgery, dental implants, fertility) tend to see the strongest returns because of higher procedure values. We project a realistic range for your specialty and market on the strategy call.
Which ad platform works best for my type of practice?
Google Search Ads work best for high-intent, immediate-need specialties (urgent care, dental emergencies, pain management). Meta Ads excel for elective and aesthetic procedures where visual content drives decisions. YouTube works well for procedure education and surgeon branding. TikTok is emerging for younger demographics seeking dermatology, mental health, and cosmetic services. We'll recommend the right mix based on your specialty, patient demographics, and goals.
Healthcare Performance Ads
Ready to fill the OPD with meta ads (facebook & instagram)?
Senior strategist on the call. 90-day roadmap whether you engage us or not.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
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