CQC & Healthcare Marketing Rules (UK)
What you can and can't say when marketing healthcare in United Kingdom — and how to stay compliant.
Founder & CEO, Branding Pioneers
Last updated: April 2026
CQC standards, ASA rules, and GMC guidance for marketing hospitals and medical practices in the UK. Covers both NHS-adjacent and private sector.
Key Regulations in United Kingdom
These are the primary regulations and governing bodies that affect healthcare marketing in United Kingdom.
Key Compliance Rules for Healthcare Marketing
Claims must be evidence-based and not misleading
Patient consent required for testimonials
UK GDPR applies to all patient data processing
ASA regulates all advertising claims
GMC governs doctor-specific advertising
NHS branding cannot be used by private providers without permission
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