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Indraprastha Apollo screening campaign presented as a brochure, framed poster and social cards in an AI-staged setting
Apollo · Campaign portfolioAI-staged portfolio mockup · Based on existing artwork
Ultimate guide · SEO10 chapters

Healthcare SEO: The Complete Guide

From technical fixes to local pack rankings — the SEO playbook that puts your practice in front of patients searching right now.

Healthcare SEO playbook: local SEO, Google Business Profile, medical content, link building, and technical fixes that rank doctors and hospitals organically.

Healthcare SEO: The Complete Guide cover
What this guide covers

10 chapters, end to end.

01Healthcare SEO Fundamentals
02Keyword Research for Medical Practices
03On-Page SEO for Healthcare
04Local SEO & Google Maps
05Google Business Profile Mastery
06Content Strategy
07Link Building for Healthcare
08Technical SEO
09E-E-A-T for Medical Sites
10Measuring SEO Results
The 147-Point Healthcare SEO Checklist — guide cover
Free companion download

The 147-Point Healthcare SEO Checklist

Page 1 in 90 days — the audit we run on every clinic site.

  • 147-point technical + content + local audit
  • Medical schema markup (Doctor, Hospital, MedicalProcedure) — paste-ready
  • Google Business Profile optimisation (every field, every photo)
  • AI Overview + ChatGPT + Gemini visibility checklist
15 pages · Updated for AI Overviews + Gemini AI Mode (Apr 2026)

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Where we go deeper

The services behind this playbook.

Problems this solves
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More ultimate guides.

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Google Business Profile for Healthcare: Mastery Guide

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The Complete Guide to Healthcare Marketing (2026)

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Google Ads for Healthcare: The Definitive Guide

Build Google Ads campaigns that book patients instead of burning budget — account setup through bid optimizati…

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Performance from the portfolio

98.2K to 133K organic search clicks.

Raj Hospitals’ six-month comparison shows more search clicks and impressions across the two reporting windows.

Search clicks · 98.2K → 133K
+35.4%
Impressions · 21.9M → 27.7M
+26.5%
Average click-through rate
0.4% → 0.5%
Google Search Console · Raj HospitalsLast 6 months vs previous 6 months, as shown in the source report
Raj Hospitals Search Console comparison: 133K versus 98.2K clicks and 27.7M versus 21.9M impressions over consecutive six-month periods.
Percentage changes use the rounded totals displayed in the screenshot. Average position moved from 5.1 to 6.2. This is Raj Hospitals’ historical account comparison; the screenshot does not show absolute date boundaries.
Inspect original screenshot ↗Explore the Raj Hospitals case study →

healthcare seo · Portfolio

SEO & search visibility: selected work

Explore the collection →
Search measurement workflow ↗Hospital website design ↗