Information architecture & UX research
User journey mapping based on real patient search patterns and specialty decision-making.
Outcome: Intuitive UX
Web & Product · Medical Engineering
Websites that turn curious patients into booked appointments.
Fast, accessible, HIPAA-aware websites and custom patient portals engineered to rank #1 on Google and convert mobile traffic into booked consultations.
350+ healthcare brands served since 2016 · Healthcare only · No guarantees, just honest reporting
Refine ClinicWebsite portfolio
The problem
Patients judge the practice by the website — in seconds.
Slow pages, hard-to-find doctors and booking buttons below the fold send patients back to Google. We build fast, accessible sites around the questions patients ask.
- DoctorWho is the best orthopaedic surgeon here?
- BookingCan I book online tonight?
- TrustIs this hospital accredited?
- LocationWhich branch is closest to me?
Example searches and messages, for illustration.
Find out how your website scores with patients — free.
Get my free website auditThe engineering stack
Modern technology. Engineered for healthcare.
No bloated WordPress templates. We engineer blazing-fast Next.js medical applications with instant page loads and seamless booking funnels.
Sub-second Next.js engineering
Modern React/Next.js architecture with instant page transitions and server-side rendering for top Google rankings.
Outcome: < 1.2s LCP
Conversion-optimized doctor profiles
Physician bio pages with verified credentials, procedure tags, video intros, and direct appointment booking.
HIPAA-aware & WCAG accessibility
ADA/WCAG 2.1 AA conformant, screen-reader friendly, encrypted patient intake forms.
Outcome: WCAG 2.1 AA
Analytics & conversion tracking
Full GA4, Microsoft Clarity, GTM, and custom event tracking measuring phone clicks, form submissions, and booked slots.
Outcome: Full attribution
At a glanceSpeed · 98+ Google Lighthouse mobile scoreConversion · Booking flows engineered for mobile trafficSecurity · HIPAA-aware build · WCAG 2.1 AA accessible
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Visible for the searches patients type.
Local and specialty searches captured from our portfolio, plus original Search Console reports from websites we built and optimised.
Search capturedClient · city
best eye centre in delhiVision Eye Centre · Delhi
best hospitals in delhiIndraprastha Apollo · Delhi
best child hospital in noidaShivalik Hospital · Noida
best hospitals in ranchiRaj Hospitals · Ranchi
Portfolio captureHistorical captures; capture dates and locations are not recorded. They show visibility at the time, not current positions or a ranking guarantee.
Web & product
More patients for your practice — starting this month.
✓ 30-minute call✓ Written plan✓ No obligation
Web & product · our work
Real work for real healthcare brands.
Timeline
What to expect, honestly.
From initial architecture and Figma prototypes to live deployment and migration without losing a single organic ranking.
- Weeks 1–2
Strategy & Figma Design
Milestone: Design Signoff.
- Weeks 3–4
Full-Stack Development
Milestone: Staging Review.
- Weeks 5–6
SEO Migration & Launch
Milestone: Go-Live.
Pricing
Clear fees. No lock-in after the minimum term.
Turnkey custom development with zero lock-in and complete code ownership. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
Start with PracticeMost chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
Start with HospitalEnterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
Start with EnterprisePrices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
Free website audit
A website audit your team can act on this month.
Speed, mobile experience, SEO basics and booking paths — checked by a person, not a plugin.
- How fast your pages load for real visitors on phones
- Whether patients can find doctors, services and booking in two taps
- SEO and schema basics Google needs to read your pages
- The three fixes worth doing first
About this page
Healthcare brands we work withMedantaIndraprastha Apollo HospitalsSaudi German HospitalIndira Gandhi Eye HospitalOvum HospitalContinuaKids FoundationAster ClinicVision Eye CentreCosmodentFemme Nest
Web & product
Every web & product service we offer.
Each one has its own page: what it covers, how we run it and what it costs.
Proof from the dashboards
The screenshots behind our results.
Unedited screenshots from client accounts and our portfolio — Search Console, Google Ads, YouTube Studio, Google Business Profile and live Google results. Growth moments are highlighted.
search.google.com/search-console · PerformanceOriginal screenshot
Search Console
Organic clicks climb steadily for 12 months
Vision Eye Centre · Sep 2025 – Sep 2026
- Total clicks
- 69.8K
- Total impressions
- 11.2M
Daily clicks rose from under 100 to around 300 across the year.
1 / 5
Get this kind of growth Client names appear only where they are visible in the screenshot itself or the source folder. Other accounts are shown anonymously.
Credibility, checked
The numbers behind ten years of healthcare growth.
- Healthcare websites builtSince 2016
- 350+
- Campaigns runGoogle, Meta & YouTube
- 3,500+
- Organic social viewsApollo · client deck
- +717%
- Ad clicks in one accountJan–Apr 2024 · original report
- 48.4K
- Client video testimonialsOn our YouTube channel
- 41
- Indian cities researchedPlus 6 Gulf markets
- 26
- Specialty playbooksHospitals to medical tourism
- 7
- OfficesGurugram · La Mesa
- 2
+717%organic social views · Indraprastha ApolloClient deck48.4Kclicks in one Google Ads account, Jan–Apr 2024Original report15.1Krecorded conversions, same accountOriginal report200 → 2,000+YouTube subscribers in a year · Dr. Johar’s groupClient video2.3MGoogle impressions · Lucknow hospitalClient video#1on Google · Dr. Suresh, maxillofacial surgeonClient videoTop 10for specialist searches · Dr. Vijay Karan ReddyClient video1M+content interactions · Indraprastha ApolloClient deck
1.09Morganic clicks in 12 months · Artemis HospitalsOriginal report69.8Korganic clicks in 12 months · Vision Eye CentreOriginal report+35%search clicks, 6 months vs 6 · Raj HospitalsOriginal report4.4%organic CTR · Refine Skin & Body ClinicOriginal report4.6Mviews on one doctor video · YouTube StudioPortfolio capture88.5Kconversions in one Google Ads account, 2018–2024Portfolio capture4.7★from 11,501 Google reviews · Indraprastha ApolloPortfolio capture#1for “best eye centre in delhi” · Vision Eye CentrePortfolio capture
In the press
Forbes India · Brand ConnectFounders building India’s most iconic brands(opens in a new tab)
YourStory · Company profileMeet Branding Pioneers(opens in a new tab)
The Eastern Herald · Founder featureEthical AI adoption and practice growth for doctors(opens in a new tab)
Lokmat Times · Doctors’ DayCelebrating the doctors who make a difference(opens in a new tab)
Check us out independently
Our evidence standard
Original reportScreenshots from the client’s own Google, Meta or Search Console account.
Client deckFigures reported in the client engagement deck, with caveats shown.
Client videoStated by the client on camera; we link the video.
No invented metrics, ratings or awards — ever.
Client videos
Hear it from the doctors and hospital teams.
Rather just talk? A strategist is on WhatsApp.
Ask anything — pricing, timelines, whether we have worked in your specialty.
Start a WhatsApp chatKeep reading
Build the rest of the patient acquisition stack.
The neighbouring pieces — the problems we solve, the locations we run plays in, and the receipts we’ve filed.
- Before/After Gallery SystemInside Healthcare Website & Software Development
- Interactive Symptom CheckerInside Healthcare Website & Software Development
- Treatment Cost CalculatorInside Healthcare Website & Software Development
- Increase Appointment BookingsCommon issue in this segment
- Grow Clinic RevenueCommon issue in this segment
- Harmony Neurocare — TMS patient growthTMS patient-growth programme · 5 mo
- Upshaw Dental Studio — Tampa local growthLocal SEO tampa market · 11 mo
- Technical SEOThe infrastructure side of search — making a site easy for engines to crawl and index. For healthcare, that me…
- Landing PageA standalone page built for one campaign or ad with a single conversion goal. The best healthcare versions zer…
- Healthcare Website Design: Best Practices GuideLong-form playbook
- What Should Be on a Doctor's WebsiteEssential pages for a doctor's website: (1) Homepage with specialty, location, and booking CTA, (2) About/bio …
- Healthcare marketing in PittsburghLocal SEO + media buying in Pittsburgh
- Healthcare marketing in ClevelandLocal SEO + media buying in Cleveland
Will our existing Google rankings drop during redesign?
No. We conduct a rigorous SEO migration with 1-to-1 URL redirects, preserved schema markups, and structured metadata. Our redesigns routinely see traffic lift immediately upon launch due to improved Core Web Vitals.
Do we own the website code after launch?
Yes. You own 100% of the codebase, design assets, and content. We deliver full source code with no proprietary vendor lock-in.
Can our internal team update content easily?
Yes. We integrate user-friendly content management systems allowing your staff to publish blog posts, update doctor profiles, and adjust timings without touching code.
Web & product
See your web & product opportunity.
Three quick questions. We come prepared with a plan for your specialty and city.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
What do you want to improve first?
Details stay privateNo obligationReply within 1 working day