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Sources & References
The exact UX changes we make to healthcare websites that consistently double appointment bookings. Before/after examples, wireframes, and implementation guides — including the form-shrink technique that took one client from 14 fields to 4 and 3.2× their booked appointments in 30 days.
The neighbouring pieces — the problems we solve, the locations we run plays in, and the receipts we've filed.
7 changes that double appointment bookings.