See what this service can include.
What we do differently for healthcare.
Performance-first builds
Custom Next.js. LCP < 1s. Core Web Vitals 95+. Mobile-first, multilingual, AI-receptionist-ready.
Compliance-aware architecture
HIPAA-aware tracking. Accreditation-ready information architecture. Hardened against the plugin-vulnerability surface.
350+ healthcare sites shipped
From single-clinic to multi-line hospital. From WordPress to headless. We’ve built the catalogue.
5 phases. One outcome.
UX Research & Conversion Audit
The first step is a deep-dive into your current website redesign & migration performance. We benchmark you against the top 3 competitors in your market. We analyze your current website's performance: Core Web Vitals, mobile usability, conversion funnel, and patient journey. For website redesign & migration, we use heatmaps, session recordings, and form analytics to identify exactly where patients drop off. We benchmark against top-performing healthcare websites in your specialty.
Information Architecture & Wireframing
We design the site structure, page hierarchy, and conversion pathways. Every page is built around a patient action: book an appointment, call the clinic, learn about a condition, or research a doctor. Wireframes are reviewed and approved before any visual design begins. We plan for SEO, schema markup, and AI search optimization from the foundation.
Visual Design & UI Development
Our design team creates high-fidelity mockups based on your brand guidelines. For healthcare, we prioritize: trust signals above the fold, click-to-call prominence, doctor credential displays, and accessibility compliance (WCAG 2.1 AA). Mobile-first design ensures the 78% of patients searching on phones get a perfect experience.
Development, Integration & QA
We build on Next.js for performance, implementing server-side rendering, image optimization, and edge caching. We integrate with your HMS for real-time appointment booking, WhatsApp for chat, and analytics for conversion tracking. Comprehensive QA testing covers: cross-browser compatibility, accessibility, load testing, and medical content accuracy.
Launch, Speed Optimization & Ongoing Support
Post-launch, we run a 30-day optimization sprint: monitoring Core Web Vitals, fixing any issues, and A/B testing conversion elements. Ongoing support includes content updates, security patches, performance monitoring, and CRO (conversion rate optimization) experiments. Target: LCP under 2.5s, appointment booking conversion rate above 3%.
“The most successful practices treat marketing seriously and consistently, the same way they treat clinical operations. Website Redesign & Migration done with that seriousness compounds.”
The math, by month 9.
Context — your numbers vs. ours.
Ongoing care model creates recurring revenue. Retention marketing is critical here
High-intent searches like 'therapist near me' convert well above average
Balanced acquisition mix — no single channel dependency
“Content attributed to named, credentialed clinicians earns more patient trust than anonymous content”
“Patients weigh online reviews heavily when choosing a provider”
“Responding to every review — positive and negative — signals trustworthiness to prospective patients”
“Telehealth has become a durable part of how many patients prefer to receive care”
Asked & answered.
Q.01How much does website redesign & migration typically cost?
We're transparent about pricing because we know vague "it depends" answers are frustrating. For website redesign & migration, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.
Q.02How quickly will I see results from website redesign & migration?
Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.
Q.03Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
Q.04What platform should my healthcare website be built on?
We build on Next.js for performance, SEO, and scalability — it's what powers the fastest healthcare websites we've launched. WordPress can work for smaller practices but comes with security and speed trade-offs. We never recommend Wix, Squarespace, or generic website builders for healthcare — they lack the technical SEO capabilities, page speed, and customization needed to compete. During your consultation, we'll evaluate your needs and recommend the right approach.
Q.05How long does it take to build a healthcare website?
A typical healthcare website takes 8-12 weeks from kickoff to launch. Weeks 1-2: discovery, UX research, and wireframing. Weeks 3-5: visual design and client review. Weeks 6-9: development and integrations (appointment booking, HMS, chat). Weeks 10-11: QA testing, content loading, and accessibility audit. Week 12: launch and post-launch optimization. Complex multi-location sites or custom portals may take 14-18 weeks.
Q.06What are the ongoing costs of maintaining a healthcare website?
Ongoing costs vary by market. In India: hosting ₹3,000–₹10,000/month, content updates ₹15,000–₹50,000/month, quarterly audits ₹15,000–₹40,000. In the US/UK: hosting $50–$200/month, content retainer $500–$2,000/month, quarterly audits $500–$1,500. Total ongoing: depends on complexity and update frequency. CRO experiments are included in our retainer.
The output, not the promise.
Ready to fill the OPD with website redesign & migration?
Senior strategist on the call. 90-day roadmap whether you engage us or not.