Healthcare Website & Software Development

Website Redesign & Migration

Modernize an outdated medical site without losing SEO rankings or patient data — a redesign and migration that keeps your traffic and speeds up every page.

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350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees

Refine Clinic website shown on desktop and mobile — From our existing portfolio.

Why us

What we do differently for healthcare.

Pricing & tiers →

Performance-first builds

Custom Next.js builds with fast load times and Core Web Vitals checked before launch. Mobile-first, multilingual, AI-receptionist-ready.

Compliance-aware architecture

HIPAA-aware tracking. Accreditation-ready information architecture. Hardened against the plugin-vulnerability surface.

350+ healthcare sites shipped

From single-clinic to multi-line hospital. From WordPress to headless. We’ve built the catalogue.

Find out how your website scores with patients — free.

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Process

5 phases. One outcome.

UX Research & Conversion Audit

The first step is a deep-dive into your current website redesign & migration performance. We benchmark you against the top 3 competitors in your market. We analyze your current website's performance: Core Web Vitals, mobile usability, conversion funnel, and patient journey. For website redesign & migration, we use heatmaps, session recordings, and form analytics to identify exactly where patients drop off. We benchmark against top-performing healthcare websites in your specialty.

Information Architecture & Wireframing

We design the site structure, page hierarchy, and conversion pathways. Every page is built around a patient action: book an appointment, call the clinic, learn about a condition, or research a doctor. Wireframes are reviewed and approved before any visual design begins. We plan for SEO, schema markup, and AI search optimization from the foundation.

Visual Design & UI Development

Our design team creates high-fidelity mockups based on your brand guidelines. For healthcare, we prioritize: trust signals above the fold, click-to-call prominence, doctor credential displays, and accessibility compliance (WCAG 2.1 AA). Mobile-first design ensures the 78% of patients searching on phones get a perfect experience.

Development, Integration & QA

We build on Next.js for performance, implementing server-side rendering, image optimization, and edge caching. We integrate with your HMS for real-time appointment booking, WhatsApp for chat, and analytics for conversion tracking. Comprehensive QA testing covers: cross-browser compatibility, accessibility, load testing, and medical content accuracy.

Launch, Speed Optimization & Ongoing Support

Post-launch, we run a 30-day optimization sprint: monitoring Core Web Vitals, fixing any issues, and A/B testing conversion elements. Ongoing support includes content updates, security patches, performance monitoring, and CRO (conversion rate optimization) experiments. Target: LCP under 2.5s, appointment booking conversion rate above 3%.

How we measure

Judged against your own baseline.

We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.

What the programme works to move, measured against your own baseline
Lever	Starting point	Direction	How it’s measured
Lead Response Time	Your baseline	Faster first response	reconciled under NDA
No-Show Rate	Your baseline	Fewer no-shows	reconciled under NDA
Patient Reactivation Rate	Your baseline	Higher reactivation	reconciled under NDA
Revenue Recovered by Automation	Your baseline	Recovered revenue	reconciled under NDA

Operating principles

Content attributed to named, credentialed clinicians earns more patient trust than anonymous content
Patients weigh online reviews heavily when choosing a provider
Responding to every review — positive and negative — signals trustworthiness to prospective patients
Telehealth has become a durable part of how many patients prefer to receive care

“The most successful practices treat marketing seriously and consistently, the same way they treat clinical operations. Website Redesign & Migration done with that seriousness compounds.”

— Branding Pioneers — operating principle

The evidence

Results you can check, not just claims.

Original reportClient deckPortfolio capture

Visible for the searches patients type.

Local and specialty searches captured from our portfolio, plus original Search Console reports from websites we built and optimised.

Search capturedClient · city

best eye centre in delhiVision Eye Centre · Delhi

best hospitals in delhiIndraprastha Apollo · Delhi

best child hospital in noidaShivalik Hospital · Noida

best hospitals in ranchiRaj Hospitals · Ranchi

Portfolio captureHistorical captures; capture dates and locations are not recorded. They show visibility at the time, not current positions or a ranking guarantee.

Pricing

Clear fees. No lock-in after the minimum term.

Starting fees from our price book. Your proposal confirms the exact scope before you commit.

Practice

Single-clinic and solo practitioners

₹50,000/ month

$1,500 / month outside India

3-month minimum

Start with Practice

Most chosen

Hospital

Multi-line hospitals and chains

₹1,50,000/ month

$5,000 / month outside India

6-month minimum

Start with Hospital

Enterprise

Hospital groups and global brands

Customengagement

Scoped to your group

12-month minimum

Start with Enterprise

Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing

Questions

Straight answers.

Something else? Talk to our web team.

How much does website redesign & migration typically cost?

We're transparent about pricing because we know vague "it depends" answers are frustrating. For website redesign & migration, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.

How quickly will I see results from website redesign & migration?

Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.

Will this work for my specific specialty?

We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.

What platform should my healthcare website be built on?

We build on Next.js for performance, SEO, and scalability — it's what powers the fastest healthcare websites we've launched. WordPress can work for smaller practices but comes with security and speed trade-offs. We never recommend Wix, Squarespace, or generic website builders for healthcare — they lack the technical SEO capabilities, page speed, and customization needed to compete. During your consultation, we'll evaluate your needs and recommend the right approach.

How long does it take to build a healthcare website?

A typical healthcare website takes 8-12 weeks from kickoff to launch. Weeks 1-2: discovery, UX research, and wireframing. Weeks 3-5: visual design and client review. Weeks 6-9: development and integrations (appointment booking, HMS, chat). Weeks 10-11: QA testing, content loading, and accessibility audit. Week 12: launch and post-launch optimization. Complex multi-location sites or custom portals may take 14-18 weeks.

What are the ongoing costs of maintaining a healthcare website?

Ongoing costs vary by market. In India: hosting ₹3,000–₹10,000/month, content updates ₹15,000–₹50,000/month, quarterly audits ₹15,000–₹40,000. In the US/UK: hosting $50–$200/month, content retainer $500–$2,000/month, quarterly audits $500–$1,500. Total ongoing: depends on complexity and update frequency. CRO experiments are included in our retainer.