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Healthcare Website & Software Development

Treatment Cost Calculator

Show patients procedure costs and financing options up front with a treatment cost calculator that builds price trust and qualifies leads before they ever call.

350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees

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Why us

What we do differently for healthcare.

Pricing & tiers →

Performance-first builds

Custom Next.js builds with fast load times and Core Web Vitals checked before launch. Mobile-first, multilingual, AI-receptionist-ready.

Compliance-aware architecture

HIPAA-aware tracking. Accreditation-ready information architecture. Hardened against the plugin-vulnerability surface.

350+ healthcare sites shipped

From single-clinic to multi-line hospital. From WordPress to headless. We’ve built the catalogue.

Find out how your website scores with patients — free.

Get my free growth plan

Process

5 phases. One outcome.

UX Research & Conversion Audit

Before we build anything, we interview your team. Understanding your patient acquisition goals, budget constraints, and growth targets is step zero. We analyze your current website's performance: Core Web Vitals, mobile usability, conversion funnel, and patient journey. For treatment cost calculator, we use heatmaps, session recordings, and form analytics to identify exactly where patients drop off. We benchmark against top-performing healthcare websites in your specialty.

Information Architecture & Wireframing

We design the site structure, page hierarchy, and conversion pathways. Every page is built around a patient action: book an appointment, call the clinic, learn about a condition, or research a doctor. Wireframes are reviewed and approved before any visual design begins. We plan for SEO, schema markup, and AI search optimization from the foundation.

Visual Design & UI Development

Our design team creates high-fidelity mockups based on your brand guidelines. For healthcare, we prioritize: trust signals above the fold, click-to-call prominence, doctor credential displays, and accessibility compliance (WCAG 2.1 AA). Mobile-first design ensures the 78% of patients searching on phones get a perfect experience.

Development, Integration & QA

We build on Next.js for performance, implementing server-side rendering, image optimization, and edge caching. We integrate with your HMS for real-time appointment booking, WhatsApp for chat, and analytics for conversion tracking. Comprehensive QA testing covers: cross-browser compatibility, accessibility, load testing, and medical content accuracy.

Launch, Speed Optimization & Ongoing Support

Post-launch, we run a 30-day optimization sprint: monitoring Core Web Vitals, fixing any issues, and A/B testing conversion elements. Ongoing support includes content updates, security patches, performance monitoring, and CRO (conversion rate optimization) experiments. Target: LCP under 2.5s, appointment booking conversion rate above 3%.

Compliance by market

What the rules allow where you practise.

Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.

Prices, discounts and offers
Prices, discounts and offers by market
MarketStatusWhat applies
IndiaNarrow exceptionsNo discounts, limited-period offers, coupons, cashbacks, referral benefits or free procedures as inducements. Factual fee disclosure is allowed.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(x)
UAEAllowed with conditionsPrices may be stated with their conditions. No fake urgency, “trial” offers or “seize the opportunity”. Abu Dhabi offers also need an ADDED advertising licence.DHA Standards for Medical Advertisement Content on Social Media (2022) App. 1–2; DoH TAMM health-ad logging
Saudi ArabiaAllowed with conditionsState the total fee. Each discount or offer needs prior MOH approval, runs 60 days at most, is limited to 3 approvals a year, and must display the approval.Saudi MOH Annex 10, advertising content controls (Ed. 4)
KuwaitNarrow exceptionsNo service prices, discounts, offers or instalment plans without prior MOH approval.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Law 70/2020
BahrainNarrow exceptionsExact, complete prices are allowed. Discounts, vouchers and “free” offers are discouraged, so we run them only with committee approval and full terms.NHRA Guidelines for Advertising Health Services (2017) §1, §5, §7, §11
OmanAllowed with conditionsOffers and reduced prices need Ministry of Commerce/Consumer Protection approval first, attached to the MOH ad-licence application.Oman MOH Health Advertisement Licence (DGPHE)
United StatesAllowed with conditionsAllowed under state rules: exact prices in California, a capitalised 72-hour statement on free or discounted services in Florida. Inducements to Medicare or Medicaid patients are restricted.Cal. Bus. & Prof. Code 651(c); Fla. Stat. 456.062; 42 U.S.C. 1320a-7a
United KingdomNarrow exceptionsNo price promotions or free offers for prescription-only medicines. Cosmetic promotions may not pressure: no countdown clocks or “ends Friday”. Prices must include all fees.MHRA Blue Guide App. 6; CAP/BCAP cosmetic guidance paras 65–69; CAP Code 3.17–3.22
CanadaNarrow exceptionsBC and Alberta ban discounts, time-limited prices, gift certificates and prizes for medical services. Quebec price ads must state validity, exclusions and extra fees.CPSBC Advertising standard; CPSA cl. 4(c); Quebec Code of ethics of physicians s93.2
AustraliaNarrow exceptionsGifts and discounts are lawful only with plain-language terms and conditions. Cosmetic surgery ads may not offer discounts, packages or financing.Health Practitioner Regulation National Law s133(1)(b); MBA cosmetic surgery advertising guidelines (2023)
KenyaNarrow exceptionsPrices are not on the list of permitted ad content, so we run no discounts without the client's written sign-off on the risk. No-cure-no-fee offers are barred.KMPDC Advertising Rules 2016 r4(1), r5(1)(f)

A planning summary, not legal advice. We confirm the current rules for your market before anything is published.

How we measure

Judged against your own baseline.

We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.

What the programme works to move, measured against your own baseline
LeverStarting pointDirectionHow it’s measured
Website Conversion RateYour baselineHigher conversionreconciled under NDA
Monthly New PatientsYour baselineMore new patientsreconciled under NDA
Patient Lifetime Value CapturedYour baselineStronger retentionreconciled under NDA
Online Reputation ScoreYour baselineImproved ratingreconciled under NDA

Operating principles

  • Responding to every review — positive and negative — signals trustworthiness to prospective patients
  • Telehealth has become a durable part of how many patients prefer to receive care
  • Improvements in a practice's online rating tend to track with stronger patient inquiry volume
  • Content attributed to named, credentialed clinicians earns more patient trust than anonymous content

“Marketing works best as a core function of the practice, not an afterthought you'll get to later. Treatment Cost Calculator isn't a cost center — it's your patient acquisition system.”

— Branding Pioneers — operating principle

The evidence

Results you can check, not just claims.

Original reportClient deckPortfolio capture

Visible for the searches patients type.

Local and specialty searches captured from our portfolio, plus original Search Console reports from websites we built and optimised.

Search capturedClient · city
best eye centre in delhiVision Eye Centre · Delhi
best hospitals in delhiIndraprastha Apollo · Delhi
best child hospital in noidaShivalik Hospital · Noida
best hospitals in ranchiRaj Hospitals · Ranchi

Portfolio captureHistorical captures; capture dates and locations are not recorded. They show visibility at the time, not current positions or a ranking guarantee.

Pricing

Clear fees. No lock-in after the minimum term.

Starting fees from our price book. Your proposal confirms the exact scope before you commit.

Practice

Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
Start with Practice
Most chosen

Hospital

Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
Start with Hospital

Enterprise

Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
Start with Enterprise

Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing

Questions

Straight answers.

Something else? Talk to our web team.

How much does treatment cost calculator typically cost?

We're transparent about pricing because we know vague "it depends" answers are frustrating. For treatment cost calculator, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.

How quickly will I see results from treatment cost calculator?

Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.

Will this work for my specific specialty?

We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.

What platform should my healthcare website be built on?

We build on Next.js for performance, SEO, and scalability — it's what powers the fastest healthcare websites we've launched. WordPress can work for smaller practices but comes with security and speed trade-offs. We never recommend Wix, Squarespace, or generic website builders for healthcare — they lack the technical SEO capabilities, page speed, and customization needed to compete. During your consultation, we'll evaluate your needs and recommend the right approach.

How long does it take to build a healthcare website?

A typical healthcare website takes 8-12 weeks from kickoff to launch. Weeks 1-2: discovery, UX research, and wireframing. Weeks 3-5: visual design and client review. Weeks 6-9: development and integrations (appointment booking, HMS, chat). Weeks 10-11: QA testing, content loading, and accessibility audit. Week 12: launch and post-launch optimization. Complex multi-location sites or custom portals may take 14-18 weeks.

What are the ongoing costs of maintaining a healthcare website?

Ongoing costs vary by market. In India: hosting ₹3,000–₹10,000/month, content updates ₹15,000–₹50,000/month, quarterly audits ₹15,000–₹40,000. In the US/UK: hosting $50–$200/month, content retainer $500–$2,000/month, quarterly audits $500–$1,500. Total ongoing: depends on complexity and update frequency. CRO experiments are included in our retainer.

Healthcare Website & Software Development

Ready to fill the OPD with treatment cost calculator?

Senior strategist on the call. 90-day roadmap whether you engage us or not.

  • A 30-minute call with a healthcare specialist
  • Your top three growth opportunities, in writing
  • Honest advice — even if that means not hiring us
  • No obligation and no hard sell
You’ll speak with a senior strategist
Consultations are hosted by Arush Thapar’s team.
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