Performance-first builds
Custom Next.js builds with fast load times and Core Web Vitals checked before launch. Mobile-first, multilingual, AI-receptionist-ready.
Healthcare Website & Software Development
Treatment Cost Calculator
Get a free growth plan
Name, number and practice. A strategist replies within one working day.
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- No obligation
- Healthcare-only team
- Details kept private
Show patients procedure costs and financing options up front with a treatment cost calculator that builds price trust and qualifies leads before they ever call.
350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees
Why us
What we do differently for healthcare.
Compliance-aware architecture
HIPAA-aware tracking. Accreditation-ready information architecture. Hardened against the plugin-vulnerability surface.
Built for how clinics work
From a single clinic to a multi-line hospital, on WordPress or headless. Booking, forms and tracking are part of the build, not add-ons.
Find out how your website scores with patients — free.
Get my free growth planProcess
5 phases. One outcome.
UX Research & Conversion Audit
Before we build anything, we interview your team. Understanding your patient acquisition goals, budget constraints, and growth targets is step zero. We analyze your current website's performance: Core Web Vitals, mobile usability, conversion funnel, and patient journey. For treatment cost calculator, we use heatmaps, session recordings, and form analytics to identify exactly where patients drop off. We benchmark against top-performing healthcare websites in your specialty.
Information Architecture & Wireframing
We design the site structure, page hierarchy, and conversion pathways. Every page is built around a patient action: book an appointment, call the clinic, learn about a condition, or research a doctor. Wireframes are reviewed and approved before any visual design begins. We plan for SEO, schema markup, and AI search optimization from the foundation.
Visual Design & UI Development
Our design team creates high-fidelity mockups based on your brand guidelines. For healthcare, we prioritize: trust signals above the fold, click-to-call prominence, doctor credential displays, and accessibility compliance (WCAG 2.1 AA). Mobile-first design ensures the 78% of patients searching on phones get a perfect experience.
Development, Integration & QA
We build on Next.js for performance, implementing server-side rendering, image optimization, and edge caching. We integrate with your HMS for real-time appointment booking, WhatsApp for chat, and analytics for conversion tracking. Comprehensive QA testing covers: cross-browser compatibility, accessibility, load testing, and medical content accuracy.
Launch, Speed Optimization & Ongoing Support
Post-launch, we run a 30-day optimization sprint: monitoring Core Web Vitals, fixing any issues, and A/B testing conversion elements. Ongoing support includes content updates, security patches, performance monitoring, and CRO (conversion rate optimization) experiments. Target: LCP under 2.5s, appointment booking conversion rate above 3%.
Want Treatment Cost Calculator planned for your practice?
Get my free planCompliance by market
What the rules allow where you practise.
Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.
Prices, discounts and offers
| Market | Status | What applies |
|---|---|---|
| India | Narrow exceptions | No discounts, limited-period offers, coupons, cashbacks, referral benefits or free procedures as inducements. Factual fee disclosure is allowed.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(x) |
| UAE | Allowed with conditions | Prices may be stated with their conditions. No fake urgency, “trial” offers or “seize the opportunity”. Abu Dhabi offers also need an ADDED advertising licence.DHA Standards for Medical Advertisement Content on Social Media (2022) App. 1–2; DoH TAMM health-ad logging |
| Saudi Arabia | Allowed with conditions | State the total fee. Each discount or offer needs prior MOH approval, runs 60 days at most, is limited to 3 approvals a year, and must display the approval.Saudi MOH Annex 10, advertising content controls (Ed. 4) |
| Kuwait | Narrow exceptions | No service prices, discounts, offers or instalment plans without prior MOH approval.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Law 70/2020 |
| Bahrain | Narrow exceptions | Exact, complete prices are allowed. Discounts, vouchers and “free” offers are discouraged, so we run them only with committee approval and full terms.NHRA Guidelines for Advertising Health Services (2017) §1, §5, §7, §11 |
| Oman | Allowed with conditions | Offers and reduced prices need Ministry of Commerce/Consumer Protection approval first, attached to the MOH ad-licence application.Oman MOH Health Advertisement Licence (DGPHE) |
| United States | Allowed with conditions | Allowed under state rules: exact prices in California, a capitalised 72-hour statement on free or discounted services in Florida. Inducements to Medicare or Medicaid patients are restricted.Cal. Bus. & Prof. Code 651(c); Fla. Stat. 456.062; 42 U.S.C. 1320a-7a |
| United Kingdom | Narrow exceptions | No price promotions or free offers for prescription-only medicines. Cosmetic promotions may not pressure: no countdown clocks or “ends Friday”. Prices must include all fees.MHRA Blue Guide App. 6; CAP/BCAP cosmetic guidance paras 65–69; CAP Code 3.17–3.22 |
| Canada | Narrow exceptions | BC and Alberta ban discounts, time-limited prices, gift certificates and prizes for medical services. Quebec price ads must state validity, exclusions and extra fees.CPSBC Advertising standard; CPSA cl. 4(c); Quebec Code of ethics of physicians s93.2 |
| Australia | Narrow exceptions | Gifts and discounts are lawful only with plain-language terms and conditions. Cosmetic surgery ads may not offer discounts, packages or financing.Health Practitioner Regulation National Law s133(1)(b); MBA cosmetic surgery advertising guidelines (2023) |
| Kenya | Narrow exceptions | Prices are not on the list of permitted ad content, so we run no discounts without the client's written sign-off on the risk. No-cure-no-fee offers are barred.KMPDC Advertising Rules 2016 r4(1), r5(1)(f) |
A planning summary, not legal advice. We confirm the current rules for your market before anything is published.
How we measure
Judged against your own baseline.
We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.
| Lever | Starting point | Direction | How it’s measured |
|---|---|---|---|
| Website Conversion Rate | Your baseline | Higher conversion | reconciled under NDA |
| Monthly New Patients | Your baseline | More new patients | reconciled under NDA |
| Patient Lifetime Value Captured | Your baseline | Stronger retention | reconciled under NDA |
| Online Reputation Score | Your baseline | Improved rating | reconciled under NDA |
Operating principles
- Responding to every review — positive and negative — signals trustworthiness to prospective patients
- Telehealth has become a durable part of how many patients prefer to receive care
- Improvements in a practice's online rating tend to track with stronger patient inquiry volume
- Content attributed to named, credentialed clinicians earns more patient trust than anonymous content
“Marketing works best as a core function of the practice, not an afterthought you'll get to later. Treatment Cost Calculator isn't a cost center — it's your patient acquisition system.”
Refine ClinicWebsite portfolio
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Visible for the searches patients type.
Local and specialty searches captured from our portfolio, plus original Search Console reports from websites we built and optimised.
Search capturedClient · city
best eye centre in delhiVision Eye Centre · Delhi
best hospitals in delhiIndraprastha Apollo · Delhi
best child hospital in noidaShivalik Hospital · Noida
best hospitals in ranchiRaj Hospitals · Ranchi
Portfolio captureHistorical captures; capture dates and locations are not recorded. They show visibility at the time, not current positions or a ranking guarantee.
Pricing
Quoted per project.
This is project work, so the price depends on the scope: how many locations, pages, assets or rounds it needs. Tell us what you have in mind and we send a written quote, usually within two working days.
How much does treatment cost calculator typically cost?
It depends on the scope: how many locations, pages, assets or revision rounds it needs. Treatment Cost Calculator is project work, so we send a written quote after a short call, usually within two working days. If it becomes part of an ongoing programme, the programme's monthly fee covers it.
How quickly will I see results from treatment cost calculator?
It depends on the scope: how many locations, pages, assets or revision rounds it needs. Treatment Cost Calculator is project work, so we send a written quote after a short call, usually within two working days. If it becomes part of an ongoing programme, the programme's monthly fee covers it.
Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
What platform should my healthcare website be built on?
We build on Next.js for performance, SEO, and scalability — it's what powers the fastest healthcare websites we've launched. WordPress can work for smaller practices but comes with security and speed trade-offs. We never recommend Wix, Squarespace, or generic website builders for healthcare — they lack the technical SEO capabilities, page speed, and customization needed to compete. During your consultation, we'll evaluate your needs and recommend the right approach.
How long does it take to build a healthcare website?
A typical healthcare website takes 8-12 weeks from kickoff to launch. Weeks 1-2: discovery, UX research, and wireframing. Weeks 3-5: visual design and client review. Weeks 6-9: development and integrations (appointment booking, HMS, chat). Weeks 10-11: QA testing, content loading, and accessibility audit. Week 12: launch and post-launch optimization. Complex multi-location sites or custom portals may take 14-18 weeks.
What are the ongoing costs of maintaining a healthcare website?
It depends on the scope: how many locations, pages, assets or revision rounds it needs. Treatment Cost Calculator is project work, so we send a written quote after a short call, usually within two working days. If it becomes part of an ongoing programme, the programme's monthly fee covers it.
Healthcare Website & Software Development
Ready to fill the OPD with treatment cost calculator?
Senior strategist on the call. 90-day roadmap whether you engage us or not.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
What do you want to improve first?
Details stay privateNo obligationReply within 1 working day