Days 1–1401AuditOpen Search Console, GA4, your CRM, ad accounts, your competitors. Build the gap report.DeliverablesFunnel benchmark reportCompetitor teardownCompliance pre-flightQuick-win list
Days 15–3002Strategy90-day roadmap with channels, sequencing, owners, and budgets. Aligned in a working session, not a deck.Deliverables90-day roadmapChannel mix + budgetKPI commitmentsCompliance schedule
Days 31–6003BuildWeb, creative, ads, content, AI receptionist — built on real client pain, not template refits.DeliverablesSite or landing pagesAd creative systemAI receptionistTracking + attribution
Day 6104LaunchPhased launch with a freeze week. We don't ship and disappear — week one is fully on-call.DeliverablesSoft launch + monitorHard launchFirst-week dashboardLive patient calls
Days 62–18005OptimiseWeekly optimisation sprints. Test, kill, scale. Reporting against the KPIs we committed to.DeliverablesWeekly optimisation logMonthly board reviewQuarterly executive read-outROI reconciliation
Day 180+06ScaleAdd channels, expand cities, deepen the funnel. New growth lever every quarter.DeliverablesNew-channel pilotCity / specialty expansionBrand campaign integrationAuthority programmes