Items marked “mockup” are AI-staged presentations of real artwork.
Want the human version?
30 minutes with a strategist.
Tools are great for benchmarking. For your situation, the conversation is faster. No pitch.
A 30-minute call with a healthcare specialist
Your top three growth opportunities, in writing
Honest advice — even if that means not hiring us
No obligation and no hard sell
You’ll speak with a senior strategist Consultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
What do you want to improve first?
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What the audit covers
The same ground our retainers work on.
The audit reviews the channels we manage every day: healthcare SEO, Google Ads for healthcare, your Google Business Profile, and the website's path from visit to enquiry, which why isn't my website getting leads explains.
Want a head start before the call? The marketing health score and website grader take minutes, and the funnel audit shows how we trace enquiries through to bookings.
After the audit, our process shows what an engagement looks like, the pricing page lists the retainer tiers, and how to choose a healthcare marketing agency helps you compare us with anyone else.
Practical notes & supporting evidence
More detail for your next decision.
Published by Branding Pioneers · Published page information and practical marketing guidance
InspectAudit deck walked through with a strategist
03
ValidateCheck the assumptions against your source records
Working with the free healthcare audit
Same audit framework we use on our Enterprise engagements. Funnel benchmark, compliance pre-flight, 90-day roadmap. The published input requirements are Practice details + access to Search Console / GA4 / CRM. The output is described as Audit deck walked through with a strategist. Prepare those inputs from records with an explicit reporting period. If you do not have the required information, document the missing input before interpreting the result.
The tool is categorised as a audit. The page provides a request route for the described resource; a request is different from an instant automated assessment. The deliverable is described as Audit deck · gap analysis · 90-day roadmap · compliance flags. Keep that description alongside the result so readers understand what the tool was designed to produce.
Design the website around a real patient task
Start with the task a visitor needs to complete. Finding a treatment, checking a clinician’s background, identifying a location and asking for an appointment are related tasks, but they need different information. Make those paths visible in the navigation and on the relevant service pages. A good brief includes the content and the operational destination of each action: who receives the form, what happens after submission and how a visitor obtains help when the first contact route fails.
Desktop screens help explain page hierarchy, but they cannot establish the quality of the mobile experience. Check readable text, tap targets, menu behaviour and form validation on a phone. Long doctor biographies and treatment descriptions should remain easy to scan without hiding important details in decorative interactions. When a collection shows both desktop and mobile artwork, compare the priority of information across them. The mobile layout should preserve useful content rather than simply shrink the desktop composition.
From visual approval to a checked release
A launch review should cover content ownership, approved contact information, working forms, redirects and the URLs that search engines are expected to index. If a site replaces an existing website, map important old pages to appropriate new destinations. Check titles, descriptions, canonicals and internal links against the actual released URLs. Keep the review list separate from the visual approval: a polished mockup does not prove that a live booking form, analytics event or redirect behaves correctly.
Document the difference between a design study, a delivered website and a live capture. A design study explains a proposed experience. A live capture records what the site looked like when it was captured. Neither alone establishes an improvement in appointment conversion. For an outcome comparison, use a defined period and consistent event definitions, then reconcile digital enquiries with attended appointments where the practice can do so. Performance and accessibility checks should be repeatable after future content edits, not only at the first launch.
Prepare the inputs before interpreting a result
Use records from a defined period and write down where each input came from. Advertising spend, qualified enquiries, booked consultations, attended appointments and collected revenue represent different stages. A calculator cannot reconcile those stages if they are mixed in a single input. If an exact figure is unavailable, label the estimate and run more than one scenario. The purpose is to see which assumptions change the decision, not to make a precise-looking forecast from incomplete information.
Check that the time period and units match across inputs. Monthly spend should not be compared with annual revenue without an explicit conversion. A new-patient acquisition cost is different from a cost that includes returning patients. When a service mix contains both low-value visits and complex procedures, consider whether a single average hides the difference. Keep a copy of the assumptions with the output so another person can reproduce the scenario and understand why a later run produces a different result.
Supporting client example: Raj Hospitals · Website + SEO. See the linked case file for the source context.
