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Mental health · TMS Patient growth 5 mo. engagement

Turning TMS therapy from unknown into
a considered option for treatment-resistant patients.

How we built patient interest in a TMS (transcranial magnetic stimulation) service — explaining an unfamiliar, drug-free depression therapy clearly enough that the right patients understood it and reached out.

TMS
Treatment-resistant depression focus
Patient ed.
Explaining an unfamiliar therapy
Search
Search for the condition and treatment
Paid
Reaching people ready to book
Under NDA
Consult & treatment-start data private
Client
Harmony Neurocare
Engagement
TMS patient growth
Sector
Mental health · TMS
Window
~5 months
Scope
Search · paid · education
Challenge

A proven therapy,
few patients knew it.

TMS is an FDA-cleared, drug-free option for treatment-resistant depression — yet most patients have never heard of it. The hard part wasn't competing for known demand; it was creating understanding before anyone could even search for the treatment by name.

PROBLEM 01

Low treatment awareness

Patients search for depression help, not 'TMS' — so interest had to be created through clear teaching.

PROBLEM 02

Vulnerable audience

People in treatment-resistant depression need calm, non-hyped messaging — never pressure tactics.

PROBLEM 03

Clinical credibility gap

An unfamiliar device therapy demands clear, accurate explanation of how it works and who it suits.

PROBLEM 04

Long consideration path

Patients often try TMS after other options — the journey needed patience, not a hard sell.

Approach

An education-first funnel,
clinically grounded.

Phase 1

TMS education core

Plain-language explainers on what TMS is, candidacy, and what a course of treatment involves.

Phase 2

Condition search

Search content linking depression-help searches to the TMS option.

Phase 3

Paid consult capture

Targeted ads for people ready to act, sent to a clear booking path.

Phase 4

Trust & follow-through

Reassurance content and FAQs to support the long decision from interest to first consult.

Results

Reported from
the client's own analytics.

Search visibility, consult enquiries, and funnel engagement were tracked in the client's own platforms. Consult volumes and treatment-start figures are reconciled with the client and shared under NDA — not published here.

EDUCATION
Live
TMS explainer library shipped
CHANNELS
Search · Paid
Search and ads bringing enquiries
OUTCOMES
Under NDA
Consult data from client analytics

For a treatment-resistant audience, we'd rather report nothing than inflate a consult number — every figure we share is reconciled to the client's own systems.

BP
Branding Pioneers
Reporting principle
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Why choose us

Why healthcare brands choose us.

Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.

  • Healthcare-only

    It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.

  • AI-first systems

    Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.

  • Compliance built-in

    HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.

  • Senior on every account

    The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.

  • Measured to the appointment

    Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.

  • Receipts, not promises

    We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.

The Branding Pioneers healthcare-marketing team at work
Healthcare-only · since 2016
A team that does one thing well.
Adjacent files

The plays we ran for this client live in these services.

If you’re here, you’re probably comparing similar engagements. Here’s the surrounding work — services, problems we solved on the way, and the cities where this kind of programme runs.

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