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Healthcare marketing measurement: an elegant optical lens above an organized set of unnumbered report pages and a precise calibration instrument
The ledger · 13 files

Real practices. Receipts attached.

Most agencies hide their clients. We name them — because the work names itself when it actually moves your appointment book.

AllHospitalsIVFMental HealthDentalAestheticPractice
Case files

Full engagements, start to finish.

Cancer001 · 9 mo

Apollo Athenaa — Women's Cancer Centre launch

Launch
Service launch plan
CNBC TV-18
National PR feature
Read case →
IVF002 · 6 mo

Nova IVF — Doctor brand growth

Doctor brand
IVF growth programme
SEO · Ads · Social
Channels
Read case →
Mental003 · 5 mo

Harmony Neurocare — TMS patient growth

TMS
Patient-growth programme
Search · Paid
Channels
Read case →
Dental004 · 11 mo

Upshaw Dental Studio — Tampa local growth

Local SEO
Tampa market
Multi-market
Expansion
Read case →
Mental005 · 12 mo

TWA Psychiatry — Comprehensive care brand

Brand
Comprehensive care
Multi-channel
Programme
Read case →
Mental006 · 8 mo

Options Psychiatry — TMS marketing engine

TMS
Marketing engine
Search · Paid
Channels
Read case →
Mental007 · 9 mo

Karma TMS — Brain stimulation specialist

TMS
Specialist growth
Search · Social
Channels
Read case →
Mental008 · 7 mo

Karma Doctors — Integrative psychiatry

Telehealth
Integrative psychiatry
Multi-channel
Programme
Read case →
Mental009 · 10 mo

Turnwell Mental Health — Multi-location

Multi-location
Network programme
Telehealth
Scaling
Read case →
Mental010 · 6 mo

Resiliency — Mind/body TMS

TMS
Mind/body programme
Search · Paid
Channels
Read case →
Practice011 · 11 mo

Dr. Ritesh Amin — Practice growth

Personal brand
Practice growth
Multi-channel
Programme
Read case →
Mental012 · 9 mo

GlobeCore — Inclusive mental health

Multilingual
Inclusive access
12
Languages
Read case →
Mental013 · 7 mo

NextWave TMS — Digital presence rebuild

Web rebuild
Digital presence
Conversion
Funnel redesign
Read case →
Engagement decks

Selected client decks — websites, brand & social.

Walk through the actual deliverables we shipped for these hospitals and home-care brands.

Indraprastha Apollo — Digital marketing
Hospital

Indraprastha Apollo — Digital marketing

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Raj Hospitals — Website & SEO
Hospital

Raj Hospitals — Website & SEO

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Max@Home — Website development
Home care

Max@Home — Website development

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LifeCare Hospitals — Digital growth (Kenya)
Hospital

LifeCare Hospitals — Digital growth (Kenya)

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Plantlane — Home & décor D2C
Home & garden

Plantlane — Home & décor D2C

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Rosewalk — Luxury women's hospital
Hospital

Rosewalk — Luxury women's hospital

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Dr. Titoria's — Skin & laser clinics
Aesthetics

Dr. Titoria's — Skin & laser clinics

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Cardiac Second Opinion — Heart-care brand
Cardiac

Cardiac Second Opinion — Heart-care brand

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Ovum Hospital — Women & fertility care
Fertility

Ovum Hospital — Women & fertility care

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NEMA ElderCare — Home for golden years
Senior care

NEMA ElderCare — Home for golden years

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Hospital

Medanta — Multi-specialty digital programme

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Artemis Hospitals — Multi-specialty digital programme
Hospital

Artemis Hospitals — Multi-specialty digital programme

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Hospital

Marengo Asia Hospitals — Network digital programme

View the deck →
Fertility

Cloudnine — Fertility & maternity programme

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Hospital

Aster DM Healthcare — GCC + India programme

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Hospital

Fakeeh University Hospital — Dubai programme

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Vision Eye Centre — Organic search growth
Eye care

Vision Eye Centre — Organic search growth

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Refine Skin & Body Clinic — Website, SEO & social
Aesthetics

Refine Skin & Body Clinic — Website, SEO & social

View the deck →
Trusted by

Healthcare brands, named.

Corporate hospital clients — Medanta, Apollo, Max, LifeCare and more
Specialty clinic, pharma and education clients
Dr. Ravi Sauhta — client physician
Dr. Ravi Sauhta
Among the physicians who trust our work
The work itself

Live from the accounts we run.

Embedded from source — real posts, real engagement. See the full creative portfolio →

World Heart Day campaign film — YouTube
Aplastic anemia · patient testimonial — YouTube
Advanced medical care · Gurgaon — YouTube
IVF risks & success rates · Dr. Sumana Gurunath — YouTube
How we read these case files

Real engagements. Reconciled metrics. Honest constraints.

Every case file in the ledger is a real engagement, named with the client's permission. What each file can show differs. Some carry Google Search Console screenshots from the client's own property, shown unedited with the figures transcribed underneath. Some carry the deliverables we shipped — sites, campaigns, films. The rest describe scope only, because the client has not agreed to publish their numbers. Where a file says "under NDA", that is the reason.

Any metric we publish is the practice's own and comes from the practice's own reporting: traffic and rankings from their Search Console, spend and cost-per-enquiry from their ad accounts, reviews from their Google Business Profile. We don't publish a figure we can't point back to one of those, and we don't dress impressions up as patients.

What the numbers don't show

Every successful engagement also has constraints we don't paper over. Some practices needed to fix operational issues (intake response time, no-show rates, review collection workflow) before marketing investment produced returns. Some markets had compliance constraints (ASCI restrictions on cosmetic before/afters, HIPAA tracking requirements for mental health) that limited the channels we could deploy. Some engagements required us to recommend the practice scale spend slowly (or pause certain layers) when ROAS dipped — preserving the practice's capital is more important than maximising our short-term retainer.

Where appropriate, the case files note the operational fixes, compliance work, and strategic pivots required to produce the headline numbers. Healthcare marketing isn't magic — it's disciplined execution against the right diagnostics. Practices that engage us understanding this tend to compound results across years; practices that expect channel-level miracles without operational alignment tend to churn within 6-9 months regardless of agency.

Specialties represented in the ledger

  • MentalHarmony Neurocare, TWA Psychiatry, Options Psychiatry, Karma TMS, Karma Doctors, Turnwell Mental Health, Resiliency, GlobeCore, NextWave TMS
  • CancerApollo Athenaa
  • IVFNova IVF
  • DentalUpshaw Dental Studio
  • PracticeDr. Ritesh Amin

Engagement structure across the ledger

Most engagements are 12-24 months because healthcare marketing compounds — first-year results assume foundation work that pays back in years 2-3. Engagement scope typically includes SEO + paid acquisition + AI receptionist + reputation engine + reporting cadence; specialty-specific additions (international intake, doctor brand-building, multi-location operations) layer on for relevant practices. Pricing scales with practice size: from ₹50,000/month on the Practice tier for solo and single-location practices, from ₹1,50,000/month on the Hospital tier, and custom scopes for hospital groups.

The people we work with

Their experience.
In their own words.

Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.

Watch the client playlist

Dermatology

Refine Skin & Body Clinic

Clinic team · Uganda

On growing a skin and body clinic with Branding Pioneers

Watch on YouTube

Oncology

Dr. Vijay Karan Reddy

Senior Oncologist · Hyderabad

On reaching Google’s top 10 for specialist searches

Watch on YouTube

Maxillofacial Surgery

Dr. Suresh

Maxillofacial Surgeon · Delhi NCR

Achieving #1 Google ranking and consistent patient leads

Watch on YouTube

Dermatology

Dr. Praneet Siddhu

The Rapple Skin Clinic · Delhi NCR

On working with our healthcare branding team

Watch on YouTube
Press play to watch here, or open the full video on YouTube.
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On our channels

Clips and conversations from Branding Pioneers and our founder — healthcare growth, the work we ship, and life inside the firm.

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A walkthrough of the process and what actually moved the needle for a client.

How We Shipped an E-Com Upgrade Quickly — Ramadevi Foods

A fast e-commerce website upgrade for Ramadevi Foods, delivered by Branding Pioneers.

Apollo Athenaa — Asia's First Dedicated Cancer Center For Women — Ad Film

Cinematic ad film for Apollo Athenaa — brand storytelling empowering women through world-class cancer care.

Asia's First Comprehensive Women's Cancer Care Center | Apollo Athenaa — Hospital AV

Full audio-visual walkthrough of Apollo Athenaa facilities and care philosophy.

Apollo Hospitals Launches Asia's First Cancer Centre For Women — CNBC-TV18 Coverage

National broadcast PR coverage on CNBC-TV18 covering the launch of Apollo Athenaa Women's Cancer Centre.

Apollo Athenaa LIVE Inauguration | Asia's First Dedicated Cancer Centre for Women

Live inauguration event of Apollo Athenaa — Asia's first hospital dedicated exclusively to women's cancer care.

How Branding Pioneers Helped Grow Our Medical Practice | Client Testimonial

Ruchika Bansal, Managing Partner at Dr. Johar's Plastic Surgery Group (Max Hospital), reflects on a multi-year engagement covering YouTube, Instagram, website performance, and organic growth without paid ads.

How I Generate 600+ Leads In a Month By Facebook Ads

Case study: generating 600+ monthly leads through Facebook Ads for healthcare — strategy and results breakdown.

Key Strategies to Scale Your Healthcare Business

Key strategies for scaling a healthcare business — from single practice to multi-location operations.

Patient Care Secrets: 90% of Surgeons Success Happens Here! Ft. Dr Atul Peters

Dr. Atul Peters reveals that 90% of a surgeon's success comes from patient care, not just surgical skill.

Happy Client || Mr. Hari Boolchandani, Co-Founder and President at GHC, sharing his experience||

Mr. Hari Boolchandani, Co-Founder and President at GHC, shares his positive experience working with Branding Pioneers.

Happy Client || Branding Pioneers || Dr Kaushal Yadav || Senior Consultant (Surgical Oncologist)

Dr. Kaushal Yadav, Senior Consultant Surgical Oncologist, shares his experience with Branding Pioneers' services.

Besuto Healthcare | Shilpi Chandra | Happy Client Testimonials

Shilpi Chandra from Besuto Healthcare shares her positive experience with Branding Pioneers' digital marketing strategies.

Happy Client| Branding Pioneers | Dr Alok Gupta, Associate Director-Laparoscopic & Bariatric Surgery

Dr. Alok Gupta, Associate Director of Laparoscopic & Bariatric Surgery, shares his experience with Branding Pioneers.

Shorts · quick takes
Asia's First Women's Cancer Center: Apollo Athenaa — TV Ad