Hospital Marketing
Ms. Sarika Bhawal
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeWalk through the actual deliverables we shipped for these hospitals and home-care brands.

Embedded from source — real posts, real engagement. See the full creative portfolio →
Every case file in the ledger is a real engagement, named with the client's permission. What each file can show differs. Some carry Google Search Console screenshots from the client's own property, shown unedited with the figures transcribed underneath. Some carry the deliverables we shipped — sites, campaigns, films. The rest describe scope only, because the client has not agreed to publish their numbers. Where a file says "under NDA", that is the reason.
Any metric we publish is the practice's own and comes from the practice's own reporting: traffic and rankings from their Search Console, spend and cost-per-enquiry from their ad accounts, reviews from their Google Business Profile. We don't publish a figure we can't point back to one of those, and we don't dress impressions up as patients.
Every successful engagement also has constraints we don't paper over. Some practices needed to fix operational issues (intake response time, no-show rates, review collection workflow) before marketing investment produced returns. Some markets had compliance constraints (ASCI restrictions on cosmetic before/afters, HIPAA tracking requirements for mental health) that limited the channels we could deploy. Some engagements required us to recommend the practice scale spend slowly (or pause certain layers) when ROAS dipped — preserving the practice's capital is more important than maximising our short-term retainer.
Where appropriate, the case files note the operational fixes, compliance work, and strategic pivots required to produce the headline numbers. Healthcare marketing isn't magic — it's disciplined execution against the right diagnostics. Practices that engage us understanding this tend to compound results across years; practices that expect channel-level miracles without operational alignment tend to churn within 6-9 months regardless of agency.
Most engagements are 12-24 months because healthcare marketing compounds — first-year results assume foundation work that pays back in years 2-3. Engagement scope typically includes SEO + paid acquisition + AI receptionist + reputation engine + reporting cadence; specialty-specific additions (international intake, doctor brand-building, multi-location operations) layer on for relevant practices. Pricing scales with practice size: from ₹50,000/month on the Practice tier for solo and single-location practices, from ₹1,50,000/month on the Hospital tier, and custom scopes for hospital groups.
The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Watch the client playlistHospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeDermatology
Clinic team · Uganda
On growing a skin and body clinic with Branding Pioneers
Watch on YouTubeOncology
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
Watch on YouTubeMaxillofacial Surgery
Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
Watch on YouTubeDermatology
The Rapple Skin Clinic · Delhi NCR
On working with our healthcare branding team
Watch on YouTubeClips and conversations from Branding Pioneers and our founder — healthcare growth, the work we ship, and life inside the firm.
A walkthrough of the process and what actually moved the needle for a client.
A fast e-commerce website upgrade for Ramadevi Foods, delivered by Branding Pioneers.
Cinematic ad film for Apollo Athenaa — brand storytelling empowering women through world-class cancer care.
Full audio-visual walkthrough of Apollo Athenaa facilities and care philosophy.
National broadcast PR coverage on CNBC-TV18 covering the launch of Apollo Athenaa Women's Cancer Centre.
Live inauguration event of Apollo Athenaa — Asia's first hospital dedicated exclusively to women's cancer care.
Ruchika Bansal, Managing Partner at Dr. Johar's Plastic Surgery Group (Max Hospital), reflects on a multi-year engagement covering YouTube, Instagram, website performance, and organic growth without paid ads.
Case study: generating 600+ monthly leads through Facebook Ads for healthcare — strategy and results breakdown.
Key strategies for scaling a healthcare business — from single practice to multi-location operations.
Dr. Atul Peters reveals that 90% of a surgeon's success comes from patient care, not just surgical skill.
Mr. Hari Boolchandani, Co-Founder and President at GHC, shares his positive experience working with Branding Pioneers.
Dr. Kaushal Yadav, Senior Consultant Surgical Oncologist, shares his experience with Branding Pioneers' services.
Shilpi Chandra from Besuto Healthcare shares her positive experience with Branding Pioneers' digital marketing strategies.
Dr. Alok Gupta, Associate Director of Laparoscopic & Bariatric Surgery, shares his experience with Branding Pioneers.