The deliverables we shipped for Indraprastha Apollo, shown as they appear in the engagement deck. Any figures inside the slides are the client’s own reported numbers.
Case file D1 · Engagement deck
The engagement
Behind the portfolio
A multi-specialty hospital needs a consistent voice across search, social and educational video.
Explore the Instagram content, awareness creatives and channel reports in Apollo’s engagement deck.
Engagement deck
Selected slides from the client’s engagement deck — brand, website, and social deliverables. Any figures shown are the client’s own reported numbers.
Case files
Adjacent files
If you’re here, you’re probably comparing similar engagements. Here’s the surrounding work — services, problems we solved on the way, and the cities where this kind of programme runs.
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You’ll speak with a senior strategistBehind the programme
Indraprastha Apollo's programme sits in our hospital marketing work, where multi-location SEO, healthcare media buying and doctor and department pages carry most of the load. The hospital marketing guide explains the method.
For the full approach, see the hospital marketing system. To compare, read Raj Hospitals and LifeCare Hospitals; ROI proof shows how we check every figure.
Practical notes & supporting evidence
Client contextIndraprastha Apollo · Hospital
Digital marketingSEO + Social
Public evidenceCaptioned client deliverables
Read alongsideThe source period, programme scope and your own practice baseline
Indraprastha Apollo — Digital marketing is filed in the hospital collection. The engagement record identifies digital marketing as SEO + Social and programme as Multi-channel. Its published window is Engagement deck. These details establish the scope available for public inspection. Read them alongside the client-specific material on this page when assessing whether the example relates to your own brief.
A multi-specialty hospital needs a consistent voice across search, social and educational video. Explore the Instagram content, awareness creatives and channel reports in Apollo’s engagement deck. The material can be inspected directly in the gallery or source-report section above. Keep each item’s caption with it when discussing the collection: the caption identifies the client and the purpose of the work shown.
The Indraprastha Apollo gallery contains 7 published items. They include brand intro; about indraprastha apollo; instagram content set; social awareness creatives. Open the material at full size and compare the message, layout and format of the individual pieces. The artwork documents the deliverables shown, while its caption preserves the context of the original collection.
When using these materials as a reference, note the information hierarchy, the consistency of terminology and the destination of the patient action. Identify which choices belong to the client’s identity and which are transferable design principles. A new brief should use your own provider information, clinical approvals and service availability. The original artwork can support a conversation about the type of work required without supplying those details for another organisation.
Multi-specialty providers need a consistent brand while preserving accurate department, clinician and location information. Map the enquiry to the department capable of answering it and identify who maintains those details. A central publishing system is useful only when local service changes can be reflected reliably. For an initial review, test the journey for a small number of high-priority departments before treating the homepage as representative of the whole hospital experience.
Separate the searches that ask for information from the searches that ask for an appointment. A person comparing treatments needs an explanation of options, suitability and the questions to ask a clinician. A person searching for a named specialist needs a current profile, the locations where that doctor consults and an obvious contact route. Sending both visitors to a generic homepage makes the next step harder to find. Build a small intent map before commissioning another batch of articles, and check whether an existing page already answers each question.
For a search review, keep the query, landing page, reporting period and search type together. Impressions describe exposure in the report; clicks describe visits from that search surface. Neither measures attended appointments. A useful investigation also checks indexing, canonical URLs, internal links and the mobile page experience. Compare equivalent periods and annotate significant website changes. A different service mix or a seasonal campaign can change demand without any change in the quality of the SEO work.
Medical explanations should identify the clinician responsible for checking clinical statements and provide a way to verify relevant qualifications. Marketing advice has a different authoring requirement: explain who publishes it, what evidence supports examples and which assumptions limit a recommendation. A professional biography belongs beside the relevant material or within an easy link, rather than being hidden in a general team directory. Only attach a review attribution after that review actually happens.
Keep the main heading descriptive and let subheadings follow the reader’s decision. Use links that name the destination, such as a treatment guide or a specialist profile. Images need nearby explanation and accurate alternative text; adding keywords to an unrelated picture does not make it supporting evidence. The same principle applies to structured data: markup should describe what readers can verify on the page. Keep page titles, descriptions and canonical URLs consistent with the page’s actual topic.
