LOADING · BRANDING PIONEERS
※APOLLO ATHENAA — WOMEN'S CANCER CENTRE LAUNCH — see how we did it→2026 Dossier · 78pp
Client
Apollo Hospitals
Practice line
Cardiology · 4 sites
Geography
Delhi NCR + Bangalore
Engagement
Apr 2024 → Jun 2025
Pod size
6 specialists
§ 01 · ChallengeThe phone
The phone
stopped ringing.
Apollo's cardiology line had clinical bona fides but third-place share-of-voice. Generic search agencies had spent 14 months and $480K to get them ranking for "cardiologist near me" — and missing every condition-led query that mattered.
PROBLEM 01
Generic queries only
Ranked for 'cardiologist near me'. Missing the 200 condition queries with intent.
PROBLEM 02
Site speed 6.2s
WordPress + 14 plugins. Bouncing 71% of mobile users before the form loaded.
PROBLEM 03
No schema, no authority
Doctor profiles unmarked. Zero PubMed citations. Domain rating 38.
PROBLEM 04
Empty after-hours
Zero coverage 7pm–9am. 41% of patient inquiries arrived in that window.
§ 03 · Results14 months,
14 months,
measured monthly.
Every metric tracked weekly, reviewed monthly with hospital leadership, attributed to specific campaigns.
CARDIAC CONSULTS · MONTHLY
+412% YoY · sustained
Apollo BLRApollo DELBaseline
SEO
1,124
Keywords ranked #1–3 (from 247)
PAID
−58%
Cost per qualified lead, 14mo avg
AI · CRM
22s
Median first response, 24/7
§ Adjacent files
The plays we ran for this client live in these services.
If you're here, you're probably comparing similar engagements. Here's the surrounding work — services, problems we solved on the way, and the cities where this kind of programme runs.
- ServiceLocal SEO for HealthcareRead it
- ServiceGoogle Business Profile OptimizationRead it
- ServiceGBP Suspension Recovery & ReinstatementRead it
- ServiceGoogle Search Ads (PPC)Read it
- ServiceGoogle Display AdsRead it
- ChallengeGet More PatientsRead it
- ChallengeHospital Lead GenerationRead it
- Q & AApollo Athenaa — Women's Cancer Centre launchRead it
- Q & ANova IVF — Doctor brand growthRead it
- TermLocal SEORead it
- TermE-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)Read it
- GuideHealthcare SEO: The Complete GuideRead it
- Q & AHow to Get More Patients for My ClinicRead it
- LocationHealthcare marketing in MumbaiRead it