※APOLLO ATHENAA — WOMEN'S CANCER CENTRE LAUNCH — see how we did it→2026 Dossier · 78pp
Client
Apollo (Women's Cancer Centre)
Engagement
Service-line launch
Geography
India
Window
~9 months
Scope
Brand · film · PR · search · social
ChallengeA new centre,
A new centre,
no awareness yet.
A brand-new women's cancer centre needed public awareness and patient trust from a standing start — without the search history, reviews, or recognition an established service would have.
PROBLEM 01
No online presence yet
A new service with no search presence or name recognition to build on.
PROBLEM 02
Sensitive, high-trust topic
Women's cancer care needs caring, careful wording — not ad-style shortcuts.
PROBLEM 03
Crowded specialist field
Established oncology brands already held the attention and the rankings.
PROBLEM 04
Launch-window pressure
Awareness had to build fast enough to support the centre's opening.
ResultsReported from
Reported from
the client's own analytics.
Awareness and engagement were tracked in the client's own platforms and reviewed with hospital leadership. Booking and revenue figures are reconciled with the client and shared under NDA — not published here.
LAUNCH AWARENESS · OVER TIME
Reconciled monthly with the client
AwarenessEngagementBaseline
BRAND
Live
Centre launched with public visibility
PR
CNBC TV-18
National television feature
OUTCOMES
Under NDA
Booking metrics from client analytics
Adjacent work
Other files from the same shelf.
Hospital · Deck
Rosewalk — luxury maternity branding
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Tata 1mg — campaign creative
Environmental
QCare — signage and office branding
Product · App
Health tracking — ECG and daily stats
Hospital · Deck
Raj Hospitals — website homepage
Campaign · Web
Metro Hospital — website redesign
Why choose us
Why healthcare brands choose us.
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
- Healthcare-only
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
- AI-first systems
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
- Compliance built-in
HIPAA, ASCI, NABH and GDPR sign-off baked into every campaign — our standard, not an upcharge or an afterthought.
- Senior on every account
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
- Measured to the appointment
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
- Receipts, not promises
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Adjacent files
The plays we ran for this client live in these services.
If you’re here, you’re probably comparing similar engagements. Here’s the surrounding work — services, problems we solved on the way, and the cities where this kind of programme runs.
- ServiceLocal SEO for HealthcareRead it
- ServiceGoogle Business Profile OptimizationRead it
- ServiceGBP Suspension Recovery & ReinstatementRead it
- ServiceGoogle Search Ads (PPC)Read it
- ServiceGoogle Display AdsRead it
- ChallengeGet More PatientsRead it
- ChallengeHospital Lead GenerationRead it
- Q & AApollo Athenaa — Women's Cancer Centre launchRead it
- Q & ANova IVF — Doctor brand growthRead it
- TermLocal SEORead it
- TermE-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)Read it
- GuideHealthcare SEO: The Complete GuideRead it
- Q & AHow to Get More Patients for My ClinicRead it
- LocationHealthcare marketing in MumbaiRead it
- GuideGoogle Business ProfileRead it
- TermGoogle Business ProfileRead it
- GuideGoogle Ads HealthcareRead it
- GuideClinic GrowthRead it
- TermGbp SuspensionRead it
- TermGoogle AdsRead it