Daily content engine
A steady content calendar for every account we run. Specialty-tuned themes, condition awareness days.
Healthcare Social Media
Healthcare Video Marketing
Produce healthcare video end to end: strategy, filming, editing, and distribution across YouTube, social, and your site to bring doctors new patients.
350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees
Social media designsSocial portfolio
Why us
What we do differently for healthcare.
Stigma-sensitive creative
Mental-health, paediatrics, end-of-life — patient-respectful framing baked into every brief.
Healthcare-native engagement
Hospital, doctor, and clinic accounts run on a healthcare playbook, not generic social.
See what your feed tells a new patient — free.
Get my free growth planProcess
5 phases. One outcome.
Platform Audit & Audience Research
We start with data, not assumptions. Our AI tools analyze your market, competitors, and patient search behavior to find the gaps in your healthcare video marketing strategy. We audit your current social presence across Instagram, Facebook, LinkedIn, TikTok, and YouTube. We analyze what your competitors are doing, what content your target patients engage with, and which platforms your specific demographic uses most. For healthcare in 2026, Instagram Reels and YouTube Shorts dominate for patient acquisition.
Content Strategy & Calendar
We build a monthly content calendar with 4-5 content pillars tailored to your specialty. For healthcare video marketing, this typically includes: physician-led educational content, patient stories (with consent), behind-the-scenes practice content, health myth debunking, and trending health topic reactions. Every piece follows the 90/10 rule — 90% educational, 10% promotional.
Content Production & Physician Coaching
Our team produces content or coaches your physicians to create authentic short-form video. We handle scripting, filming guidance, editing, caption writing, and hashtag/keyword strategy. For doctor accounts, we focus on the saveable carousel and 60-90 second educational Reel formats that Instagram's 2026 algorithm rewards most.
Community Management & Engagement
We manage daily engagement: responding to comments, DMs, and mentions within 2 hours. We run engagement campaigns, collaborate with other medical creators, and manage your online reputation. For healthcare, we ensure all public-facing responses follow medical advertising guidelines.
Performance Analysis & Growth Scaling
Monthly analytics track reach, engagement, saves (the #1 ranking signal in 2026), follower growth, and website traffic from social. More importantly, we track patient attribution — how many appointments can be traced back to social media. We double down on content formats that drive bookings and sunset what doesn't work.
How we measure
Judged against your own baseline.
We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.
| Lever | Starting point | Direction | How it’s measured |
|---|---|---|---|
| Monthly Qualified Leads | Your baseline | More qualified leads | reconciled under NDA |
| Cost per Lead | Your baseline | Lower vs baseline | reconciled under NDA |
| Lead-to-Appointment Rate | Your baseline | Higher conversion | reconciled under NDA |
| Ad Spend Efficiency (ROAS) | Your baseline | Improved efficiency | reconciled under NDA |
Operating principles
- Patients shortlist several providers before choosing one — the goal is to reliably make that shortlist
- Complete, accurate Google Business Profiles consistently earn more patient attention than thin or unclaimed listings
- Specialty-care patients tend to research for weeks before booking, so your content has to stay in front of them
- Most patients research and compare providers online before they ever call — your digital presence is the first consultation
“A practice can deliver outstanding clinical care and still struggle to grow if patients can't find it online. Healthcare Video Marketing exists to close that gap — to connect great care to a full appointment book.”
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Creative work with visible impact.
Patient education and a coordinated social programme for Indraprastha Apollo, as reported in the client engagement deck.
- Organic social views
- +717%
- Content interactions
- 1M+
- Performance ads
- +337.7%
Client deckClient-deck figures. The slide does not state the reporting period or baseline; organic views refer to social content, not Google traffic.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees from our price book. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- 12 edited Reels/Shorts per month
- Scripting & topic research
- Graphic carousels & quotes
- Community moderation & DM routing
- Monthly performance report
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- 24 edited Reels/Shorts per month
- On-site or studio video direction
- Instagram + YouTube + LinkedIn + FB
- Patient testimonial video edits
- Dedicated medical scriptwriter
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Multi-department video strategy
- Doctor thought-leadership podcasts
- Crisis communications monitoring
- Full on-site film crew & post-production
- Executive personal branding for leadership
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
Watch
On our channels
Clips and conversations from Branding Pioneers and our founder — healthcare growth, the work we ship, and life inside the firm.
Advanced Treatment Without Surgery | Dr. Rohit Khandelwal | Medanta Noida
Advanced Treatment Without Surgery | Dr. Rohit Khandelwal | Medanta Noida — doctor-led video from the Medanta portfolio library.
Silent Heart Disease | Dr. Rajneesh Kapoor | Medanta Gurugram
Silent Heart Disease | Dr. Rajneesh Kapoor | Medanta Gurugram — doctor-led video from the Medanta portfolio library.
Back Pain: Symptoms and Treatment | Dr. Deepak Bhangale & Dr. Abhishek Gupta | Medanta Gurugram
Back Pain: Symptoms and Treatment | Dr. Deepak Bhangale & Dr. Abhishek Gupta | Medanta Gurugram — doctor-led video from the Medanta portfolio library.
Is Vaping Really Better Than Smoking? | Dr. Harsh Vardhan Puri | Medanta Gurugram
Is Vaping Really Better Than Smoking? | Dr. Harsh Vardhan Puri | Medanta Gurugram — doctor-led video from the Medanta portfolio library.
How much does healthcare video marketing typically cost?
We're transparent about pricing because we know vague "it depends" answers are frustrating. For healthcare video marketing, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.
How quickly will I see results from healthcare video marketing?
Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.
Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
How often should a healthcare practice post on social media?
Quality beats quantity, but consistency matters. We recommend 3-5 posts per week on Instagram (mix of Reels, carousels, and stories), 2-3 on Facebook, and 1-2 on LinkedIn for physician personal branding. The key isn't hitting a number — it's maintaining a consistent presence so the algorithm rewards your account. We'll build a content calendar that's sustainable for your team without sacrificing quality.
What type of content works best for healthcare social media?
The top performers we see across healthcare accounts: physician-led educational short videos (60-90 seconds explaining a condition or procedure), patient transformation stories (with consent), medical myth debunking, behind-the-scenes practice content, and trending health topic reactions. The 90/10 rule works: 90% educational and engaging content, 10% promotional. Saveable content (carousels with tips, infographics) drives the most algorithmic reach in 2026.
How do we stay HIPAA-compliant on social media?
HIPAA compliance on social media comes down to three rules: never share patient information without written consent (even in comments or DMs), never photograph patients without explicit permission and a signed release, and never discuss specific cases — even anonymously — if they could be identifiable. We train your team on these boundaries and review all content before posting. We also set up private DM protocols so patient inquiries are handled through compliant channels.
Healthcare Social Media
Ready to fill the OPD with healthcare video marketing?
Senior strategist on the call. 90-day roadmap whether you engage us or not.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
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