Daily content engine
A steady content calendar for every account we run. Specialty-tuned themes, condition awareness days.
Healthcare Social Media
Healthcare Influencer Marketing
Disclosed, licensed creator partnerships for health awareness where allowed (US, UK, UAE with permit). No influencer promotion of Indian doctors or hospitals.
350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees
Social media designsSocial portfolio
Why us
What we do differently for healthcare.
Stigma-sensitive creative
Mental-health, paediatrics, end-of-life — patient-respectful framing baked into every brief.
Healthcare-native engagement
Hospital, doctor, and clinic accounts run on a healthcare playbook, not generic social.
See what your feed tells a new patient — free.
Get my free growth planProcess
5 phases. One outcome.
Platform Audit & Audience Research
We begin by understanding what makes your healthcare influencer marketing needs unique. Your specialty, market, and patient demographics shape every recommendation we make. We audit your current social presence across Instagram, Facebook, LinkedIn, TikTok, and YouTube. We analyze what your competitors are doing, what content your target patients engage with, and which platforms your specific demographic uses most. For healthcare in 2026, Instagram Reels and YouTube Shorts dominate for patient acquisition.
Content Strategy & Calendar
We build a monthly content calendar with 4-5 content pillars tailored to your specialty. For healthcare influencer marketing, this typically includes: physician-led educational content, patient stories (with consent), behind-the-scenes practice content, health myth debunking, and trending health topic reactions. Every piece follows the 90/10 rule — 90% educational, 10% promotional.
Content Production & Physician Coaching
Our team produces content or coaches your physicians to create authentic short-form video. We handle scripting, filming guidance, editing, caption writing, and hashtag/keyword strategy. For doctor accounts, we focus on the saveable carousel and 60-90 second educational Reel formats that Instagram's 2026 algorithm rewards most.
Community Management & Engagement
We manage daily engagement: responding to comments, DMs, and mentions within 2 hours. We run engagement campaigns, collaborate with other medical creators, and manage your online reputation. For healthcare, we ensure all public-facing responses follow medical advertising guidelines.
Performance Analysis & Growth Scaling
Monthly analytics track reach, engagement, saves (the #1 ranking signal in 2026), follower growth, and website traffic from social. More importantly, we track patient attribution — how many appointments can be traced back to social media. We double down on content formats that drive bookings and sunset what doesn't work.
Compliance by market
What the rules allow where you practise.
Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.
Influencers and endorsements
| Market | Status | What applies |
|---|---|---|
| India | Not permitted | No celebrity, influencer, patient or employee endorsements of a doctor's or hospital's services, and no third party doing indirectly what is banned directly.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(xi), 4.4 |
| UAE | Allowed with conditions | Anyone promoting a clinic, paid or unpaid, needs an NMA Advertiser Permit (mandatory since 1 Feb 2026). In Dubai, posts naming a facility need Medical Director approval and paid ties must be disclosed.Federal Decree-Law 55/2023 (NMA Advertiser Permit); DHA Standards for Medical Advertisement Content on Social Media (2022) §5.3, §6.7 |
| Saudi Arabia | Narrow exceptions | Paid creators need a GMedia Mawthooq licence and paid posts must be labelled. Ads may not include patient experiences, so “my treatment at X” posts are high-risk.GMedia Mawthooq licence; Saudi MOH Annex 10, advertising content controls (Ed. 4) |
| Qatar | Narrow exceptions | No influencer licence is in force yet. Practitioners may not lend their names to commercial promotion, and we avoid paid creator promotion of treatments.MOPH DHP Circular 01/2019 |
| Kuwait | Narrow exceptions | We use no influencers for MOH-regulated services without MOH approval. From about April 2027, promoters will need a Ministry of Information licence.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Decree-Law 102/2026 |
| Bahrain | Allowed with conditions | No influencer licence law yet, but influencer posts are advertisements under NHRA guidance and need the same review.NHRA Guidelines for Advertising Health Services (2017) |
| Oman | Allowed with conditions | Paid promoters need a MOCIIP licence shown on their posts and may not promote services that lack approval. The clinic files an MOH influencer undertaking.MOCIIP Resolution 619/2022 Arts 8–9; Oman MOH Health Advertisement Licence (DGPHE) |
| United States | Allowed with conditions | Allowed with a clear, unavoidable disclosure of payment or free treatment in the post itself. Agencies can be liable too.16 CFR 255.5, 255.1(f) (FTC Endorsement Guides) |
| United Kingdom | Narrow exceptions | Paid posts need an upfront “#ad” label. No influencers or health professionals endorsing prescription-only medicines, and no cosmetic ads aimed at under-18s.CAP Code 2.1, 12.18, 12.25; DMCC Act 2024 Sch. 20 |
| Canada | Narrow exceptions | Every material connection must be disclosed. An influencer “my results” post for an Ontario or Alberta physician is very likely a prohibited testimonial.Competition Act; O. Reg. 114/94 s6(2)(b); CPSA Advertising standard |
| Australia | Narrow exceptions | Influencer clinical testimonials are banned and the advertiser is responsible for them. Doctors may not give influencers free or discounted cosmetic procedures.Health Practitioner Regulation National Law s133(1)(c); MBA cosmetic guidelines (2023) |
| Kenya | Not permitted | KMPDC has said using celebrities or influencers to recommend hospitals is not in line with its rules. Doctors may not endorse health products or procedures, and influencer accounts may not advertise medicines.KMPDC Advertising Rules 2016 r4(2); PPB Guideline Rev. 3 (2025) |
Regulator approval before publishing
| Market | Status | What applies |
|---|---|---|
| UAE | Allowed with conditions | Required: a MOHAP health-advertisement licence, DHA authorisation in Dubai, or logging the ad on TAMM with DoH in Abu Dhabi. A media permit does not replace health approval.Cabinet Resolution 7/2007; Dubai EC Resolution 49/2024 Sch. 4; DoH TAMM service |
| Saudi Arabia | Allowed with conditions | Offers need prior MOH approval and product ads need an SFDA licence. No general MOH pre-clearance for service ads was found, but the Annex 10 content controls apply in full.Saudi MOH Annex 10, advertising content controls (Ed. 4); SFDA Guide OPS-G-012 v7.0 (2026) |
| Qatar | Allowed with conditions | No external MOPH permit found. Every post needs written approval from both the medical director and the practitioner, and both are liable.MOPH DHP Circular 01/2021, amended by 01/2022 |
| Kuwait | Allowed with conditions | Required: an MOH Health Licensing Department licence before publishing. Health-product ads need a Drug Inspection licence number on the ad.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Ministerial Decision 9/2025 |
| Bahrain | Allowed with conditions | The NHRA Advertisement Committee approves and monitors ads before or after publication. Whether prior approval is mandatory is unconfirmed, so we submit before launch.NHRA CEO Decision 74/2016; Health Ministry statement (Dec 2025) |
| Oman | Allowed with conditions | Required for every ad in any medium, and the approval number must be clearly shown on the ad.Oman MOH Health Advertisement Licence (DGPHE) |
| United States | Allowed with conditions | No pre-clearance for service ads, but objective claims need proof before they run, and the licensed client approves every ad.FTC Act s5; Fla. Admin. Code 64B8-11.001(5) |
| United Kingdom | Allowed with conditions | No pre-clearance, but evidence must be held before publishing. CAP Copy Advice is available for borderline ads.CAP Code 3.7 |
| Canada | Allowed with conditions | No regulator pre-clearance found. Alberta requires written evidence that the physician reviewed and approved third-party ads.CPSA Advertising standard cl. 2 |
| Australia | Allowed with conditions | No pre-approval. Advertisers must self-check against s133 and hold acceptable evidence for every claim.Health Practitioner Regulation National Law s133; Ahpra advertising guidelines (2020) |
| Kenya | Allowed with conditions | No pre-approval for practitioner ads, but medicine and product ads need PPB written permission, and KMPDC can rule on whether an ad is acceptable.Pharmacy and Poisons Act s36; KMPDC Advertising Rules 2016 r3(5) |
A planning summary, not legal advice. We confirm the current rules for your market before anything is published.
How we measure
Judged against your own baseline.
We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.
| Lever | Starting point | Direction | How it’s measured |
|---|---|---|---|
| Monthly Organic Traffic | Your baseline | Higher, compounding | reconciled under NDA |
| Patient Inquiries per Month | Your baseline | More qualified volume | reconciled under NDA |
| Page 1 Keyword Coverage | Your baseline | Broader coverage | reconciled under NDA |
| Cost per Patient Acquisition | Your baseline | Lower vs baseline | reconciled under NDA |
Operating principles
- Provider websites that quickly address a patient's specific condition hold attention better than generic homepages
- A large and growing share of healthcare research happens on mobile devices
- Healthcare digital marketing keeps growing as patients move research and booking online
- Practices that invest in marketing consistently tend to grow faster than those that invest sporadically
“Marketing works best as a core function of the practice, not an afterthought you'll get to later. Healthcare Influencer Marketing isn't a cost center — it's your patient acquisition system.”
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Creative work with visible impact.
Patient education and a coordinated social programme for Indraprastha Apollo, as reported in the client engagement deck.
- Organic social views
- +717%
- Content interactions
- 1M+
- Performance ads
- +337.7%
Client deckClient-deck figures. The slide does not state the reporting period or baseline; organic views refer to social content, not Google traffic.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees from our price book. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- 12 edited Reels/Shorts per month
- Scripting & topic research
- Graphic carousels & quotes
- Community moderation & DM routing
- Monthly performance report
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- 24 edited Reels/Shorts per month
- On-site or studio video direction
- Instagram + YouTube + LinkedIn + FB
- Consented patient-story edits (where lawful)
- Dedicated medical scriptwriter
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Multi-department video strategy
- Doctor thought-leadership podcasts
- Crisis communications monitoring
- Full on-site film crew & post-production
- Leadership communications for executives
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
How much does healthcare influencer marketing typically cost?
We're transparent about pricing because we know vague "it depends" answers are frustrating. For healthcare influencer marketing, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.
How quickly will I see results from healthcare influencer marketing?
Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.
Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
How often should a healthcare practice post on social media?
Quality beats quantity, but consistency matters. We recommend 3-5 posts per week on Instagram (mix of Reels, carousels, and stories), 2-3 on Facebook, and 1-2 on LinkedIn for physician personal branding. The key isn't hitting a number — it's maintaining a consistent presence so the algorithm rewards your account. We'll build a content calendar that's sustainable for your team without sacrificing quality.
What type of content works best for healthcare social media?
The top performers we see across healthcare accounts: physician-led educational short videos (60-90 seconds explaining a condition or procedure), patient transformation stories (with consent), medical myth debunking, behind-the-scenes practice content, and trending health topic reactions. The 90/10 rule works: 90% educational and engaging content, 10% promotional. Saveable content (carousels with tips, infographics) drives the most algorithmic reach in 2026.
How do we stay HIPAA-compliant on social media?
HIPAA compliance on social media comes down to three rules: never share patient information without written consent (even in comments or DMs), never photograph patients without explicit permission and a signed release, and never discuss specific cases — even anonymously — if they could be identifiable. We train your team on these boundaries and review all content before posting. We also set up private DM protocols so patient inquiries are handled through compliant channels.
Healthcare Social Media
Ready to fill the OPD with healthcare influencer marketing?
Senior strategist on the call. 90-day roadmap whether you engage us or not.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
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