Daily content engine
A steady content calendar for every account we run. Specialty-tuned themes, condition awareness days.
Healthcare Social Media
Procedure Explainer Videos
Walk patients through what to expect with animated and filmed procedure explainers that ease pre-treatment nerves for clinics, hospitals, and doctors.
350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees
Social media designsSocial portfolio
Why us
What we do differently for healthcare.
Stigma-sensitive creative
Mental-health, paediatrics, end-of-life — patient-respectful framing baked into every brief.
Healthcare-native engagement
Hospital, doctor, and clinic accounts run on a healthcare playbook, not generic social.
See what your feed tells a new patient — free.
Get my free growth planProcess
5 phases. One outcome.
Platform Audit & Audience Research
We start with data, not assumptions. Our AI tools analyze your market, competitors, and patient search behavior to find the gaps in your procedure explainer videos strategy. We audit your current social presence across Instagram, Facebook, LinkedIn, TikTok, and YouTube. We analyze what your competitors are doing, what content your target patients engage with, and which platforms your specific demographic uses most. For healthcare in 2026, Instagram Reels and YouTube Shorts dominate for patient acquisition.
Content Strategy & Calendar
We build a monthly content calendar with 4-5 content pillars tailored to your specialty. For procedure explainer videos, this typically includes: physician-led educational content, patient stories (with consent), behind-the-scenes practice content, health myth debunking, and trending health topic reactions. Every piece follows the 90/10 rule — 90% educational, 10% promotional.
Content Production & Physician Coaching
Our team produces content or coaches your physicians to create authentic short-form video. We handle scripting, filming guidance, editing, caption writing, and hashtag/keyword strategy. For doctor accounts, we focus on the saveable carousel and 60-90 second educational Reel formats that Instagram's 2026 algorithm rewards most.
Community Management & Engagement
We manage daily engagement: responding to comments, DMs, and mentions within 2 hours. We run engagement campaigns, collaborate with other medical creators, and manage your online reputation. For healthcare, we ensure all public-facing responses follow medical advertising guidelines.
Performance Analysis & Growth Scaling
Monthly analytics track reach, engagement, saves (the #1 ranking signal in 2026), follower growth, and website traffic from social. More importantly, we track patient attribution — how many appointments can be traced back to social media. We double down on content formats that drive bookings and sunset what doesn't work.
Compliance by market
What the rules allow where you practise.
Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.
“Best”, “No.1” and guarantee claims
| Market | Status | What applies |
|---|---|---|
| India | Not permitted | No “best”, “No.1”, “top”, “leading”, “painless”, “100% success” or guarantee claims unless objectively verifiable through a disclosed, independent method.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(iii), 8.1(ix) |
| UAE | Not permitted | Banned words include “the best”, “unique”, “exclusive”, “safest”, “the only”, “100%”, “assured success” and “immediate results”, plus superiority claims. MOHAP also bans “guaranteed” and “pain free”.DHA Standards for Medical Advertisement Content on Social Media (2022) §6.11, §8.1.9; MOHAP (per IBA 2024) |
| Saudi Arabia | Not permitted | No “the only”, “the expert”, “the most”, “guaranteed”, “instant treatment”, or “clinically proven” without evidence, and no disparaging competitors.Saudi MOH Annex 10, advertising content controls (Ed. 4); SCFHS Code of Ethics (2014) §(C) |
| Qatar | Narrow exceptions | No published word list found. Self-promotion beyond professional dignity is prohibited and MOPH prosecutes misleading ads, so we avoid superlatives and guarantees.MOPH DHP Circular 01/2019 |
| Kuwait | Not permitted | “The best”, “the only”, “guaranteed”, “legendary” and false or misleading information are banned.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Ministerial Decision 9/2025 (products) |
| Bahrain | Not permitted | “The best”, “the first”, “the latest”, “the only”, “state of the art”, “guaranteed”, “sure cure” and comparisons between providers are banned.NHRA Guidelines for Advertising Health Services (2017) §2, §4 |
| Oman | Not permitted | “The best”, “the newest” and “the first” are not allowed, and the Media Law bans misleading ads.Oman MOH Health Advertisement Licence (DGPHE); Royal Decree 58/2024 |
| United States | Allowed with conditions | Objective claims such as “#1”, “painless” or “99% success” need proof before they run. States treat unjustified expectations and unsubstantiated superiority as false advertising.FTC Act s5; Tex. Occ. Code 101.201; Cal. Bus. & Prof. Code 651 |
| United Kingdom | Narrow exceptions | Objective claims need evidence on file. “Leading” or “best” surgeons must be provably near the top of their specialty, and doctors must not imply results are risk-free or guaranteed.CAP Code 3.7, 12.1; CAP/BCAP cosmetic guidance para 13; GMC cosmetic guidance paras 49, 51 |
| Canada | Not permitted | Ontario bans comparative and superlative statements. Alberta and BC bar guarantees and superiority claims, and Quebec bars guaranteeing a cure.O. Reg. 114/94 s6(2)(b); CPSA cl. 1(j), 4(b); Quebec Code of ethics of physicians s83 |
| Australia | Not permitted | No claims of a superior service, guaranteed or “sure cure” results, or “safe” and “pain-free” without acknowledging risk.Health Practitioner Regulation National Law s133(1)(a), (d); Ahpra advertising guidelines (2020) |
| Kenya | Not permitted | No promised outcomes, faster-than-others claims, money-back offers or denigrating other providers. Claims must be factual and verifiable.KMPDC Advertising Rules 2016 r3(4)(c), r5(1)(d)–(f); KMPDC Code of Conduct, 7th ed. (2026) §6.7 |
Patient images and data
| Market | Status | What applies |
|---|---|---|
| India | Allowed with conditions | Only where law permits, with specific, informed, documented consent. Anonymise by default. The DPDP Act 2023 and its 2025 Rules apply.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 6.1–6.4, 7.4, 7.6 |
| UAE | Narrow exceptions | Patient information may not be used for marketing without written approval, and UAE health data generally must be stored and processed in the UAE. No filming in operating theatres.Federal Law 2/2019 (ICT in health) Arts 13, 16; DHA Standards for Medical Advertisement Content on Social Media (2022) §9.7 |
| Saudi Arabia | Allowed with conditions | Health data is sensitive data: explicit consent, a DPIA and breach notice within 72 hours. Patient images need written consent and facility approval.PDPL (Royal Decree M/19); Royal Decree M/59, Implementing Reg. 5-3 |
| Qatar | Narrow exceptions | Health data is special-nature data needing regulator permission and a DPIA. Electronic marketing needs prior opt-in consent.Law 13/2016 on Personal Data Privacy Protection |
| Kuwait | Allowed with conditions | There is no general data-protection law. Filming patients needs written permission from the patient, the practitioner and clinic management.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Law 70/2020 |
| Bahrain | Allowed with conditions | Health data is sensitive data. We use explicit, written, revocable consent for any patient image, story or data.PDPL, Law 30/2018 |
| Oman | Narrow exceptions | Consent must be explicit and verifiable, and processing health data needs an MTCIT permit. Fully enforceable since 5 Feb 2026.PDPL, Royal Decree 6/2022; Ministerial Decision 34/2024 |
| United States | Allowed with conditions | Using PHI, including patient photos or stories, for marketing needs a written HIPAA authorisation. No ad pixels on authenticated pages or booking flows without a BAA.45 CFR 164.501, 164.508(a)(3); HHS OCR online tracking bulletin (2024) |
| United Kingdom | Allowed with conditions | Health data is special category data: explicit, separate, withdrawable consent for marketing use. Doctors need consent before recording patients for public media.UK GDPR Art. 9; GMC recordings guidance para 37 |
| Canada | Allowed with conditions | Ontario custodians need express consent to use health information for marketing. BC and Alberta require written consent for patient images in ads.PHIPA s33; CPSBC Advertising standard; CPSA cl. 5(a) |
| Australia | Allowed with conditions | Image consent must be separate from treatment consent and withdrawable. Direct marketing that uses health information needs consent.MBA cosmetic guidelines (2023); Privacy Act 1988, APP 7 |
| Kenya | Allowed with conditions | Commercial use needs express consent, health data may not drive direct marketing, and sending sensitive data abroad needs explicit consent plus safeguards.Data Protection Act 2019 ss37, 49; ODPC Guidance Note on Health Data (2023) |
A planning summary, not legal advice. We confirm the current rules for your market before anything is published.
How we measure
Judged against your own baseline.
We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.
| Lever | Starting point | Direction | How it’s measured |
|---|---|---|---|
| Monthly Qualified Leads | Your baseline | More qualified leads | reconciled under NDA |
| Cost per Lead | Your baseline | Lower vs baseline | reconciled under NDA |
| Lead-to-Appointment Rate | Your baseline | Higher conversion | reconciled under NDA |
| Ad Spend Efficiency (ROAS) | Your baseline | Improved efficiency | reconciled under NDA |
Operating principles
- Patients weigh online reviews heavily when choosing a provider
- Responding to every review — positive and negative — signals trustworthiness to prospective patients
- Telehealth has become a durable part of how many patients prefer to receive care
“The most successful practices treat marketing seriously and consistently, the same way they treat clinical operations. Procedure Explainer Videos done with that seriousness compounds.”
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Creative work with visible impact.
Patient education and a coordinated social programme for Indraprastha Apollo, as reported in the client engagement deck.
- Organic social views
- +717%
- Content interactions
- 1M+
- Performance ads
- +337.7%
Client deckClient-deck figures. The slide does not state the reporting period or baseline; organic views refer to social content, not Google traffic.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees from our price book. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- 12 edited Reels/Shorts per month
- Scripting & topic research
- Graphic carousels & quotes
- Community moderation & DM routing
- Monthly performance report
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- 24 edited Reels/Shorts per month
- On-site or studio video direction
- Instagram + YouTube + LinkedIn + FB
- Consented patient-story edits (where lawful)
- Dedicated medical scriptwriter
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Multi-department video strategy
- Doctor thought-leadership podcasts
- Crisis communications monitoring
- Full on-site film crew & post-production
- Leadership communications for executives
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
How much does procedure explainer videos typically cost?
We're transparent about pricing because we know vague "it depends" answers are frustrating. For procedure explainer videos, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.
How quickly will I see results from procedure explainer videos?
Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.
Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
How often should a healthcare practice post on social media?
Quality beats quantity, but consistency matters. We recommend 3-5 posts per week on Instagram (mix of Reels, carousels, and stories), 2-3 on Facebook, and 1-2 on LinkedIn for physician personal branding. The key isn't hitting a number — it's maintaining a consistent presence so the algorithm rewards your account. We'll build a content calendar that's sustainable for your team without sacrificing quality.
What type of content works best for healthcare social media?
The top performers we see across healthcare accounts: physician-led educational short videos (60-90 seconds explaining a condition or procedure), patient transformation stories (with consent), medical myth debunking, behind-the-scenes practice content, and trending health topic reactions. The 90/10 rule works: 90% educational and engaging content, 10% promotional. Saveable content (carousels with tips, infographics) drives the most algorithmic reach in 2026.
How do we stay HIPAA-compliant on social media?
HIPAA compliance on social media comes down to three rules: never share patient information without written consent (even in comments or DMs), never photograph patients without explicit permission and a signed release, and never discuss specific cases — even anonymously — if they could be identifiable. We train your team on these boundaries and review all content before posting. We also set up private DM protocols so patient inquiries are handled through compliant channels.
Healthcare Social Media
Ready to fill the OPD with procedure explainer videos?
Senior strategist on the call. 90-day roadmap whether you engage us or not.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
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