Daily content engine
A steady content calendar for every account we run. Specialty-tuned themes, condition awareness days.
Healthcare Social Media
Before & After Content Creation
Before-and-after content only where lawful: consented, unretouched, with the required warnings. Education-only in India (NMC 2026); none in Saudi Arabia.
350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees
Social media designsSocial portfolio
Why us
What we do differently for healthcare.
Stigma-sensitive creative
Mental-health, paediatrics, end-of-life — patient-respectful framing baked into every brief.
Healthcare-native engagement
Hospital, doctor, and clinic accounts run on a healthcare playbook, not generic social.
See what your feed tells a new patient — free.
Get my free growth planProcess
5 phases. One outcome.
Platform Audit & Audience Research
We begin by understanding what makes your before & after content creation needs unique. Your specialty, market, and patient demographics shape every recommendation we make. We audit your current social presence across Instagram, Facebook, LinkedIn, TikTok, and YouTube. We analyze what your competitors are doing, what content your target patients engage with, and which platforms your specific demographic uses most. For healthcare in 2026, Instagram Reels and YouTube Shorts dominate for patient acquisition.
Content Strategy & Calendar
We build a monthly content calendar with 4-5 content pillars tailored to your specialty. For before & after content creation, this typically includes: physician-led educational content, patient stories (with consent), behind-the-scenes practice content, health myth debunking, and trending health topic reactions. Every piece follows the 90/10 rule — 90% educational, 10% promotional.
Content Production & Physician Coaching
Our team produces content or coaches your physicians to create authentic short-form video. We handle scripting, filming guidance, editing, caption writing, and hashtag/keyword strategy. For doctor accounts, we focus on the saveable carousel and 60-90 second educational Reel formats that Instagram's 2026 algorithm rewards most.
Community Management & Engagement
We manage daily engagement: responding to comments, DMs, and mentions within 2 hours. We run engagement campaigns, collaborate with other medical creators, and manage your online reputation. For healthcare, we ensure all public-facing responses follow medical advertising guidelines.
Performance Analysis & Growth Scaling
Monthly analytics track reach, engagement, saves (the #1 ranking signal in 2026), follower growth, and website traffic from social. More importantly, we track patient attribution — how many appointments can be traced back to social media. We double down on content formats that drive bookings and sunset what doesn't work.
Compliance by market
What the rules allow where you practise.
Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.
Before-and-after images
| Market | Status | What applies |
|---|---|---|
| India | Narrow exceptions | Not for promotion. Allowed only strictly for scientific or educational purposes, with anonymised patient consent.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(v), 6.2 |
| UAE | Narrow exceptions | Real patients only, same lens, no retouching, with the set “no guarantee” statement and the risks in the ad's font size. MOHAP also requires the “no guarantee” text.DHA Standards for Medical Advertisement Content on Social Media (2022) §9.6; MOHAP (per IBA 2024) |
| Saudi Arabia | Not permitted | Effectively banned in ads, because patient images may not be used. Outside ads, written consent, facility approval and a scientific purpose are required.Saudi MOH Annex 10, advertising content controls (Ed. 4); Royal Decree M/59, Implementing Reg. 5-3 |
| Qatar | Narrow exceptions | No express rule found, so we treat before/after as restricted; check with MOPH. Any use needs written patient consent, sign-off by the medical director and practitioner, and imagery that respects Islamic culture and societal traditions.MOPH DHP Circular 01/2021, amended by 01/2022 |
| Kuwait | Narrow exceptions | No express rule found, but cosmetic clinics were closed in 2023 over social-media ads. Three-party written consent, and kept off paid media unless MOH has approved it.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads) |
| Bahrain | Narrow exceptions | The guideline bars “photographs” and appearance-pressure wording, and its scope is unclear. We publish none without NHRA Advertisement Committee clearance.NHRA Guidelines for Advertising Health Services (2017) §2, §5 |
| Oman | Narrow exceptions | No specific rule found. Images that offend public morals or modesty are barred, so we submit any before/after with the MOH ad-licence application.Oman MOH Health Advertisement Licence (DGPHE) |
| United States | Allowed with conditions | Allowed with proof the result is typical, or disclosure of the expected result, and a signed HIPAA authorisation. California requires unaltered, comparably presented images that name the procedure.16 CFR 255.2(b); Cal. Bus. & Prof. Code 651(b)(3); 45 CFR 164.508(a)(3) |
| United Kingdom | Narrow exceptions | Allowed with signed, dated proof from the patient and unretouched originals kept on file. Not acceptable for Botox or other prescription-only medicines.CAP/BCAP cosmetic interventions guidance paras 28–35 |
| Canada | Narrow exceptions | Ontario: real, unaltered, typical results with a “not guaranteed” statement, consent after treatment, and only on channels people seek out, never paid ads. BC requires written consent on file.CPSO Advertising policy (2020); CPSBC Advertising standard |
| Australia | Narrow exceptions | Must be genuine, unedited and matched in lighting and angle. Cosmetic images need a prominent “only relevant for this patient” warning and may not show under-18s.Ahpra advertising guidelines (2020); MBA cosmetic surgery advertising guidelines (2023); Ahpra non-surgical cosmetic guidelines (2025) |
| Kenya | Not permitted | Pictures of patients are barred in practitioner and facility ads. Educational social posts need explicit written consent.KMPDC Advertising Rules 2016 r5(1)(b); KMPDC Code of Conduct, 7th ed. (2026) §7.10(h) |
Patient images and data
| Market | Status | What applies |
|---|---|---|
| India | Allowed with conditions | Only where law permits, with specific, informed, documented consent. Anonymise by default. The DPDP Act 2023 and its 2025 Rules apply.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 6.1–6.4, 7.4, 7.6 |
| UAE | Narrow exceptions | Patient information may not be used for marketing without written approval, and UAE health data generally must be stored and processed in the UAE. No filming in operating theatres.Federal Law 2/2019 (ICT in health) Arts 13, 16; DHA Standards for Medical Advertisement Content on Social Media (2022) §9.7 |
| Saudi Arabia | Allowed with conditions | Health data is sensitive data: explicit consent, a DPIA and breach notice within 72 hours. Patient images need written consent and facility approval.PDPL (Royal Decree M/19); Royal Decree M/59, Implementing Reg. 5-3 |
| Qatar | Narrow exceptions | Health data is special-nature data needing regulator permission and a DPIA. Electronic marketing needs prior opt-in consent.Law 13/2016 on Personal Data Privacy Protection |
| Kuwait | Allowed with conditions | There is no general data-protection law. Filming patients needs written permission from the patient, the practitioner and clinic management.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Law 70/2020 |
| Bahrain | Allowed with conditions | Health data is sensitive data. We use explicit, written, revocable consent for any patient image, story or data.PDPL, Law 30/2018 |
| Oman | Narrow exceptions | Consent must be explicit and verifiable, and processing health data needs an MTCIT permit. Fully enforceable since 5 Feb 2026.PDPL, Royal Decree 6/2022; Ministerial Decision 34/2024 |
| United States | Allowed with conditions | Using PHI, including patient photos or stories, for marketing needs a written HIPAA authorisation. No ad pixels on authenticated pages or booking flows without a BAA.45 CFR 164.501, 164.508(a)(3); HHS OCR online tracking bulletin (2024) |
| United Kingdom | Allowed with conditions | Health data is special category data: explicit, separate, withdrawable consent for marketing use. Doctors need consent before recording patients for public media.UK GDPR Art. 9; GMC recordings guidance para 37 |
| Canada | Allowed with conditions | Ontario custodians need express consent to use health information for marketing. BC and Alberta require written consent for patient images in ads.PHIPA s33; CPSBC Advertising standard; CPSA cl. 5(a) |
| Australia | Allowed with conditions | Image consent must be separate from treatment consent and withdrawable. Direct marketing that uses health information needs consent.MBA cosmetic guidelines (2023); Privacy Act 1988, APP 7 |
| Kenya | Allowed with conditions | Commercial use needs express consent, health data may not drive direct marketing, and sending sensitive data abroad needs explicit consent plus safeguards.Data Protection Act 2019 ss37, 49; ODPC Guidance Note on Health Data (2023) |
Regulator approval before publishing
| Market | Status | What applies |
|---|---|---|
| UAE | Allowed with conditions | Required: a MOHAP health-advertisement licence, DHA authorisation in Dubai, or logging the ad on TAMM with DoH in Abu Dhabi. A media permit does not replace health approval.Cabinet Resolution 7/2007; Dubai EC Resolution 49/2024 Sch. 4; DoH TAMM service |
| Saudi Arabia | Allowed with conditions | Offers need prior MOH approval and product ads need an SFDA licence. No general MOH pre-clearance for service ads was found, but the Annex 10 content controls apply in full.Saudi MOH Annex 10, advertising content controls (Ed. 4); SFDA Guide OPS-G-012 v7.0 (2026) |
| Qatar | Allowed with conditions | No external MOPH permit found. Every post needs written approval from both the medical director and the practitioner, and both are liable.MOPH DHP Circular 01/2021, amended by 01/2022 |
| Kuwait | Allowed with conditions | Required: an MOH Health Licensing Department licence before publishing. Health-product ads need a Drug Inspection licence number on the ad.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Ministerial Decision 9/2025 |
| Bahrain | Allowed with conditions | The NHRA Advertisement Committee approves and monitors ads before or after publication. Whether prior approval is mandatory is unconfirmed, so we submit before launch.NHRA CEO Decision 74/2016; Health Ministry statement (Dec 2025) |
| Oman | Allowed with conditions | Required for every ad in any medium, and the approval number must be clearly shown on the ad.Oman MOH Health Advertisement Licence (DGPHE) |
| United States | Allowed with conditions | No pre-clearance for service ads, but objective claims need proof before they run, and the licensed client approves every ad.FTC Act s5; Fla. Admin. Code 64B8-11.001(5) |
| United Kingdom | Allowed with conditions | No pre-clearance, but evidence must be held before publishing. CAP Copy Advice is available for borderline ads.CAP Code 3.7 |
| Canada | Allowed with conditions | No regulator pre-clearance found. Alberta requires written evidence that the physician reviewed and approved third-party ads.CPSA Advertising standard cl. 2 |
| Australia | Allowed with conditions | No pre-approval. Advertisers must self-check against s133 and hold acceptable evidence for every claim.Health Practitioner Regulation National Law s133; Ahpra advertising guidelines (2020) |
| Kenya | Allowed with conditions | No pre-approval for practitioner ads, but medicine and product ads need PPB written permission, and KMPDC can rule on whether an ad is acceptable.Pharmacy and Poisons Act s36; KMPDC Advertising Rules 2016 r3(5) |
A planning summary, not legal advice. We confirm the current rules for your market before anything is published.
How we measure
Judged against your own baseline.
We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.
| Lever | Starting point | Direction | How it’s measured |
|---|---|---|---|
| Website Conversion Rate | Your baseline | Higher conversion | reconciled under NDA |
| Monthly New Patients | Your baseline | More new patients | reconciled under NDA |
| Patient Lifetime Value Captured | Your baseline | Stronger retention | reconciled under NDA |
| Online Reputation Score | Your baseline | Improved rating | reconciled under NDA |
Operating principles
- Healthcare search ads reward tight intent targeting and compliant, condition-specific landing pages
- Video on service pages helps patients build trust in a provider before they book
- Specialty-specific healthcare marketing outperforms generic playbooks because patient intent differs by specialty
- Practices with a steady flow of recent, responded-to reviews convert local searches better than those without
“In healthcare marketing, trust isn't a nice-to-have — it's the whole conversion mechanism. Every piece of your Before & After Content Creation strategy should answer one question: why should a patient trust you with their health?”
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Creative work with visible impact.
Patient education and a coordinated social programme for Indraprastha Apollo, as reported in the client engagement deck.
- Organic social views
- +717%
- Content interactions
- 1M+
- Performance ads
- +337.7%
Client deckClient-deck figures. The slide does not state the reporting period or baseline; organic views refer to social content, not Google traffic.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees from our price book. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- 12 edited Reels/Shorts per month
- Scripting & topic research
- Graphic carousels & quotes
- Community moderation & DM routing
- Monthly performance report
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- 24 edited Reels/Shorts per month
- On-site or studio video direction
- Instagram + YouTube + LinkedIn + FB
- Consented patient-story edits (where lawful)
- Dedicated medical scriptwriter
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Multi-department video strategy
- Doctor thought-leadership podcasts
- Crisis communications monitoring
- Full on-site film crew & post-production
- Leadership communications for executives
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
How much does before & after content creation typically cost?
We're transparent about pricing because we know vague "it depends" answers are frustrating. For before & after content creation, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.
How quickly will I see results from before & after content creation?
Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.
Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
How often should a healthcare practice post on social media?
Quality beats quantity, but consistency matters. We recommend 3-5 posts per week on Instagram (mix of Reels, carousels, and stories), 2-3 on Facebook, and 1-2 on LinkedIn for physician personal branding. The key isn't hitting a number — it's maintaining a consistent presence so the algorithm rewards your account. We'll build a content calendar that's sustainable for your team without sacrificing quality.
What type of content works best for healthcare social media?
The top performers we see across healthcare accounts: physician-led educational short videos (60-90 seconds explaining a condition or procedure), patient transformation stories (with consent), medical myth debunking, behind-the-scenes practice content, and trending health topic reactions. The 90/10 rule works: 90% educational and engaging content, 10% promotional. Saveable content (carousels with tips, infographics) drives the most algorithmic reach in 2026.
How do we stay HIPAA-compliant on social media?
HIPAA compliance on social media comes down to three rules: never share patient information without written consent (even in comments or DMs), never photograph patients without explicit permission and a signed release, and never discuss specific cases — even anonymously — if they could be identifiable. We train your team on these boundaries and review all content before posting. We also set up private DM protocols so patient inquiries are handled through compliant channels.
Healthcare Social Media
Ready to fill the OPD with before & after content creation?
Senior strategist on the call. 90-day roadmap whether you engage us or not.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
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