Story and expertise mapping
Finding published research, institutional milestones, and public-health commentary angles. No promotional patient cases or results claims.
Outcome: Verifiable story angles
Healthcare PR & Influence · Media & Authority
Put your hospital's expertise in the national press, on the record.
Editorial placements, television interviews, medical journal citations, digital PR for search authority, and crisis communications. In India, doctors appear as public-health educators, as NMC's 2026 guidelines require.
350+ healthcare brands served since 2016 · Healthcare only · No guarantees, just honest reporting
Medanta · Doctor-led videoCreative portfolio
The problem
Patients trust doctors they have seen in the news.
Your doctors are experts, but nobody outside the hospital knows it. We get them quoted, featured and interviewed — and protect the reputation when something goes wrong.
- AuthorityTop cardiologists in India
- VerificationDr. name + hospital reviews
- NewsNew robotic surgery unit opens
- CrisisHospital responds to complaint
Example searches and messages, for illustration.
See where your doctors could be featured — free.
Get my free PR reviewThe PR framework
Earned media credibility. Clinical thought leadership.
Patients trust institutions and doctors cited in reputable news outlets. We give journalists verifiable stories and doctors who can explain public-health issues clearly, without promoting a practice.
Targeted journalist outreach
Direct pitches to healthcare journalists, medical editors, and podcast hosts seeking credible doctor quotes.
Outcome: High pitch acceptance
Media training & interview prep
Preparing your physicians with soundbites, talking points, and on-camera confidence for broadcast and print interviews.
Outcome: Polished interviews
Digital PR & SEO link building
Securing authoritative, contextual editorial links from high-authority health publications to boost organic search rankings.
Outcome: High-DA backlinks
Crisis communications protocol
Rapid-response crisis frameworks to protect hospital and physician reputation in case of adverse events or press scrutiny.
Outcome: 24/7 crisis shield
At a glanceTier-1 Outreach · Pitches to national business, news and health desksAuthority · High-DA editorial backlinks that supercharge SEOReputation · Proactive crisis and reputation management
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Creative work with visible impact.
Patient education and a coordinated social programme for Indraprastha Apollo, as reported in the client engagement deck.
- Organic social views
- +717%
- Content interactions
- 1M+
- Performance ads
- +337.7%
Client deckClient-deck figures. The slide does not state the reporting period or baseline; organic views refer to social content, not Google traffic.
PR & influence
More patients for your practice — starting this month.
✓ 30-minute call✓ Written plan✓ No obligation
PR & influence · our work
Real work for real healthcare brands.
Items marked “mockup” are AI-staged presentations of real artwork.
Timeline
What to expect, honestly.
Months 1-3 develop story angles and secure initial digital PR features. Months 4-8 expand to major national press and TV spots. Months 9-12 solidify industry award recognition.
- Months 1–3
Media Kit & Local PR Placements
Milestone: Initial Press.
- Months 4–8
National Editorial & Broadcast Features
Milestone: Tier-1 Coverage.
- Months 9–12
Healthcare Awards & Keynote Positioning
Milestone: Recognised Voice.
Pricing
Clear fees. No lock-in after the minimum term.
Strategic media relations executed by seasoned healthcare publicists with direct journalist relationships. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- Editorial feature pitching — placements earned, not guaranteed
- Doctor quote pitching to health reporters
- Digital PR backlinks for healthcare SEO
- Monthly press coverage report
- Basic crisis response guidelines
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- Sustained tier-1 & tier-2 media pitching
- TV / broadcast interview coordination
- Independently judged award entries
- Doctor podcast guest booking
- Comprehensive media training session
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Full corporate communications team
- Published research & institutional announcements
- International medical tourism PR
- 24/7 dedicated crisis management team
- Bespoke media events & press conferences
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
Free PR review
A PR review that finds the stories worth telling.
We look at your doctors, milestones and current coverage, and show you the angles journalists will take.
- Story angles from your doctors and departments
- Where your hospital is (and isn’t) covered today
- Reputation risks worth preparing for
- A 90-day outreach plan
About this page
Healthcare brands we work withMedantaIndraprastha Apollo HospitalsSaudi German HospitalIndira Gandhi Eye HospitalOvum HospitalLifeCare Hospitals
PR & influence
Every PR & influence service we offer.
Each one has its own page: what it covers, how we run it and what it costs.
Proof from the dashboards
The screenshots behind our results.
Unedited screenshots from client accounts and our portfolio — Search Console, Google Ads, YouTube Studio, Google Business Profile and live Google results. Growth moments are highlighted.
studio.youtube.com · AnalyticsPortfolio slide
YouTube Studio
4.6M views on one doctor video
Doctor channel · eye care · Since publishing (924 days)
- Views
- 4.6M
- Subscribers
- +30.5K
- Watch hours
- 204.4K
One explainer video, still gaining views more than two years after publishing.
1 / 3
Get this kind of growth Client names appear only where they are visible in the screenshot itself or the source folder. Other accounts are shown anonymously.
Credibility, checked
The numbers behind ten years of healthcare growth.
- Healthcare websites builtSince 2016
- 350+
- Campaigns runGoogle, Meta & YouTube
- 3,500+
- Organic social viewsApollo · client deck
- +717%
- Ad clicks in one accountJan–Apr 2024 · original report
- 48.4K
- Client video testimonialsOn our YouTube channel
- 41
- Indian cities researchedPlus 6 Gulf markets
- 26
- Specialty playbooksHospitals to medical tourism
- 7
- OfficesGurugram · La Mesa
- 2
+717%organic social views · Indraprastha ApolloClient deck48.4Kclicks in one Google Ads account, Jan–Apr 2024Original report15.1Krecorded conversions, same accountOriginal report200 → 2,000+YouTube subscribers in a year · Dr. Johar’s groupClient video2.3MGoogle impressions · Lucknow hospitalClient video#1on Google · Dr. Suresh, maxillofacial surgeonClient videoTop 10for specialist searches · Dr. Vijay Karan ReddyClient video1M+content interactions · Indraprastha ApolloClient deck
1.09Morganic clicks in 12 months · Artemis HospitalsOriginal report69.8Korganic clicks in 12 months · Vision Eye CentreOriginal report+35%search clicks, 6 months vs 6 · Raj HospitalsOriginal report4.4%organic CTR · Refine Skin & Body ClinicOriginal report4.6Mviews on one doctor video · YouTube StudioPortfolio capture88.5Kconversions in one Google Ads account, 2018–2024Portfolio capture4.7★from 11,501 Google reviews · Indraprastha ApolloPortfolio capture#1for “best eye centre in delhi” · Vision Eye CentrePortfolio capture
In the press
Forbes India · Brand ConnectFounders building India’s most iconic brands(opens in a new tab)
YourStory · Company profileMeet Branding Pioneers(opens in a new tab)
The Eastern Herald · Founder featureEthical AI adoption and practice growth for doctors(opens in a new tab)
Lokmat Times · Doctors’ DayCelebrating the doctors who make a difference(opens in a new tab)
Check us out independently
Our evidence standard
Original reportScreenshots from the client’s own Google, Meta or Search Console account.
Client deckFigures reported in the client engagement deck, with caveats shown.
Client videoStated by the client on camera; we link the video.
No invented metrics, ratings or awards — ever.
Client videos
Hear it from the doctors and hospital teams.
Connecting to Pioneer CRM…
Patient enquiries, recorded live.
Enquiries from ads, Google, WhatsApp and client websites flow into Pioneer CRM. When the feed is connected, this panel reads the aggregate totals in real time.
- Total enquiries recorded
- —
- Today · India time
- —
- Last update
- Waiting for the live feedAggregate counts only — no patient details leave the CRM.
Rather just talk? A strategist is on WhatsApp.
Ask anything — pricing, timelines, whether we have worked in your specialty.
Start a WhatsApp chatKeep reading
Build the rest of the patient acquisition stack.
The neighbouring pieces — the problems we solve, the locations we run plays in, and the receipts we’ve filed.
- Crisis Communication (Healthcare)Inside Healthcare PR & Influencer Marketing
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- ROAS (Return on Ad Spend)Revenue earned for every dollar of ad spend, calculated as Revenue ÷ Ad Spend. At 4x ROAS, each $1 brings back…
- CRO (Conversion Rate Optimization)A methodical effort to turn more visitors into patients. The toolkit includes A/B testing, form optimization, …
- The Complete Guide to Healthcare Marketing (2026)Long-form playbook
- Healthcare marketing in LondonLocal SEO + media buying in London
- Healthcare marketing in ManchesterLocal SEO + media buying in Manchester
How do you get our doctors featured in major news outlets?
We maintain direct, active relationships with health reporters and editors. We monitor breaking medical news daily and put your doctors forward as expert commentators on public-health questions, in their own name and without promoting the practice, which is what NMC's 2026 guidelines allow in India.
Does PR coverage actually help our search engine rankings?
Yes. Editorial features in respected publications provide the most valuable, high-authority backlinks in digital marketing, significantly accelerating your SEO keyword rankings.
What is your process if our practice experiences bad publicity?
We have an emergency crisis protocol that activates within minutes: preparing official holding statements, coordinating with leadership, correcting factual inaccuracies in the press, and executing proactive reputation recovery.
PR & influence
See your PR & influence opportunity.
Three quick questions. We come prepared with a plan for your specialty and city.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
What do you want to improve first?
Details stay privateNo obligationReply within 1 working day
