Doctor authority programmes
Named physicians on the record. YouTube + Instagram + LinkedIn. Specialty cluster ownership.
Healthcare PR & Influencer Marketing
Micro-Influencer Healthcare Campaigns
Licensed, disclosed local creators for health-awareness campaigns where allowed (US, UK, UAE with permit). Not for promoting Indian doctors or hospitals.
350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees
Medanta · Doctor-led videoCreative portfolio
Why us
What we do differently for healthcare.
Healthcare media network
National, regional and trade health media — placements built on journalist relationships, not mass pitching.
Editorial-first positioning
We prioritise earned editorial coverage. Editorial credibility compounds; sponsored placements decay.
See where your doctors could be featured — free.
Get my free growth planProcess
4 phases. One outcome.
Discovery & Audit
Before we build anything, we interview your team. Understanding your patient acquisition goals, budget constraints, and growth targets is step zero. Before we touch a single campaign, we sit down and understand your practice. What specialties do you focus on? Who are your ideal patients? What's worked before and what hasn't? We'll audit your current micro-influencer healthcare campaigns setup, analyze your competitors, and identify the gaps.
Strategy & Planning
Based on what we learn, we build a custom micro-influencer healthcare campaigns strategy with specific targets. Not vague promises — actual numbers: expected lead volume, projected cost per patient, and a realistic timeline. You'll know exactly what to expect before we start.
Execution & Implementation
Our team gets to work with a dedicated account manager who knows your practice, your specialty, and your market. You'll get regular updates, real-time dashboards, and direct access to the team. If something isn't working, we pivot fast.
Measurement & Optimization
Every month, we look at what drove actual patient bookings (not just clicks) and double down on what works. Your campaigns get smarter over time because we're feeding real patient conversion data back into the strategy.
Compliance by market
What the rules allow where you practise.
Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.
Influencers and endorsements
| Market | Status | What applies |
|---|---|---|
| India | Not permitted | No celebrity, influencer, patient or employee endorsements of a doctor's or hospital's services, and no third party doing indirectly what is banned directly.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(xi), 4.4 |
| UAE | Allowed with conditions | Anyone promoting a clinic, paid or unpaid, needs an NMA Advertiser Permit (mandatory since 1 Feb 2026). In Dubai, posts naming a facility need Medical Director approval and paid ties must be disclosed.Federal Decree-Law 55/2023 (NMA Advertiser Permit); DHA Standards for Medical Advertisement Content on Social Media (2022) §5.3, §6.7 |
| Saudi Arabia | Narrow exceptions | Paid creators need a GMedia Mawthooq licence and paid posts must be labelled. Ads may not include patient experiences, so “my treatment at X” posts are high-risk.GMedia Mawthooq licence; Saudi MOH Annex 10, advertising content controls (Ed. 4) |
| Qatar | Narrow exceptions | No influencer licence is in force yet. Practitioners may not lend their names to commercial promotion, and we avoid paid creator promotion of treatments.MOPH DHP Circular 01/2019 |
| Kuwait | Narrow exceptions | We use no influencers for MOH-regulated services without MOH approval. From about April 2027, promoters will need a Ministry of Information licence.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Decree-Law 102/2026 |
| Bahrain | Allowed with conditions | No influencer licence law yet, but influencer posts are advertisements under NHRA guidance and need the same review.NHRA Guidelines for Advertising Health Services (2017) |
| Oman | Allowed with conditions | Paid promoters need a MOCIIP licence shown on their posts and may not promote services that lack approval. The clinic files an MOH influencer undertaking.MOCIIP Resolution 619/2022 Arts 8–9; Oman MOH Health Advertisement Licence (DGPHE) |
| United States | Allowed with conditions | Allowed with a clear, unavoidable disclosure of payment or free treatment in the post itself. Agencies can be liable too.16 CFR 255.5, 255.1(f) (FTC Endorsement Guides) |
| United Kingdom | Narrow exceptions | Paid posts need an upfront “#ad” label. No influencers or health professionals endorsing prescription-only medicines, and no cosmetic ads aimed at under-18s.CAP Code 2.1, 12.18, 12.25; DMCC Act 2024 Sch. 20 |
| Canada | Narrow exceptions | Every material connection must be disclosed. An influencer “my results” post for an Ontario or Alberta physician is very likely a prohibited testimonial.Competition Act; O. Reg. 114/94 s6(2)(b); CPSA Advertising standard |
| Australia | Narrow exceptions | Influencer clinical testimonials are banned and the advertiser is responsible for them. Doctors may not give influencers free or discounted cosmetic procedures.Health Practitioner Regulation National Law s133(1)(c); MBA cosmetic guidelines (2023) |
| Kenya | Not permitted | KMPDC has said using celebrities or influencers to recommend hospitals is not in line with its rules. Doctors may not endorse health products or procedures, and influencer accounts may not advertise medicines.KMPDC Advertising Rules 2016 r4(2); PPB Guideline Rev. 3 (2025) |
Regulator approval before publishing
| Market | Status | What applies |
|---|---|---|
| UAE | Allowed with conditions | Required: a MOHAP health-advertisement licence, DHA authorisation in Dubai, or logging the ad on TAMM with DoH in Abu Dhabi. A media permit does not replace health approval.Cabinet Resolution 7/2007; Dubai EC Resolution 49/2024 Sch. 4; DoH TAMM service |
| Saudi Arabia | Allowed with conditions | Offers need prior MOH approval and product ads need an SFDA licence. No general MOH pre-clearance for service ads was found, but the Annex 10 content controls apply in full.Saudi MOH Annex 10, advertising content controls (Ed. 4); SFDA Guide OPS-G-012 v7.0 (2026) |
| Qatar | Allowed with conditions | No external MOPH permit found. Every post needs written approval from both the medical director and the practitioner, and both are liable.MOPH DHP Circular 01/2021, amended by 01/2022 |
| Kuwait | Allowed with conditions | Required: an MOH Health Licensing Department licence before publishing. Health-product ads need a Drug Inspection licence number on the ad.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Ministerial Decision 9/2025 |
| Bahrain | Allowed with conditions | The NHRA Advertisement Committee approves and monitors ads before or after publication. Whether prior approval is mandatory is unconfirmed, so we submit before launch.NHRA CEO Decision 74/2016; Health Ministry statement (Dec 2025) |
| Oman | Allowed with conditions | Required for every ad in any medium, and the approval number must be clearly shown on the ad.Oman MOH Health Advertisement Licence (DGPHE) |
| United States | Allowed with conditions | No pre-clearance for service ads, but objective claims need proof before they run, and the licensed client approves every ad.FTC Act s5; Fla. Admin. Code 64B8-11.001(5) |
| United Kingdom | Allowed with conditions | No pre-clearance, but evidence must be held before publishing. CAP Copy Advice is available for borderline ads.CAP Code 3.7 |
| Canada | Allowed with conditions | No regulator pre-clearance found. Alberta requires written evidence that the physician reviewed and approved third-party ads.CPSA Advertising standard cl. 2 |
| Australia | Allowed with conditions | No pre-approval. Advertisers must self-check against s133 and hold acceptable evidence for every claim.Health Practitioner Regulation National Law s133; Ahpra advertising guidelines (2020) |
| Kenya | Allowed with conditions | No pre-approval for practitioner ads, but medicine and product ads need PPB written permission, and KMPDC can rule on whether an ad is acceptable.Pharmacy and Poisons Act s36; KMPDC Advertising Rules 2016 r3(5) |
A planning summary, not legal advice. We confirm the current rules for your market before anything is published.
How we measure
Judged against your own baseline.
We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.
| Lever | Starting point | Direction | How it’s measured |
|---|---|---|---|
| Monthly Qualified Leads | Your baseline | More qualified leads | reconciled under NDA |
| Cost per Lead | Your baseline | Lower vs baseline | reconciled under NDA |
| Lead-to-Appointment Rate | Your baseline | Higher conversion | reconciled under NDA |
| Ad Spend Efficiency (ROAS) | Your baseline | Improved efficiency | reconciled under NDA |
Operating principles
- Digital patient acquisition is typically more cost-efficient than traditional advertising over time
- Provider websites that quickly address a patient's specific condition hold attention better than generic homepages
- A large and growing share of healthcare research happens on mobile devices
- Healthcare digital marketing keeps growing as patients move research and booking online
“Marketing works best as a core function of the practice, not an afterthought you'll get to later. Micro Influencer healthcare campaigns isn't a cost center — it's your patient acquisition system.”
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Creative work with visible impact.
Patient education and a coordinated social programme for Indraprastha Apollo, as reported in the client engagement deck.
- Organic social views
- +717%
- Content interactions
- 1M+
- Performance ads
- +337.7%
Client deckClient-deck figures. The slide does not state the reporting period or baseline; organic views refer to social content, not Google traffic.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees from our price book. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- Editorial feature pitching — placements earned, not guaranteed
- Doctor quote pitching to health reporters
- Digital PR backlinks for healthcare SEO
- Monthly press coverage report
- Basic crisis response guidelines
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- Sustained tier-1 & tier-2 media pitching
- TV / broadcast interview coordination
- Independently judged award entries
- Doctor podcast guest booking
- Comprehensive media training session
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Full corporate communications team
- Published research & institutional announcements
- International medical tourism PR
- 24/7 dedicated crisis management team
- Bespoke media events & press conferences
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
How much does micro influencer healthcare campaigns typically cost?
We're transparent about pricing because we know vague "it depends" answers are frustrating. For micro influencer healthcare campaigns, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.
How quickly will I see results from micro influencer healthcare campaigns?
Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.
Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
What makes you different from other healthcare marketing agencies?
Three things, honestly. First, we only work with healthcare — we don't split attention between restaurants and hospitals. Every strategy is built for how patients actually think and search. Second, we build systems, not campaigns. Campaigns end. Our systems compound over time. Third, we measure what matters — actual patients and revenue, not impressions and clicks. If a campaign generates traffic but no appointments, we fix it.
Do I need to sign a long-term contract?
No. We offer month-to-month because we believe if we're doing good work, you'll want to stay. That said, SEO and organic strategies need at least 6 months to show their full potential — so we'll be upfront about that. We want you to stay because you're seeing results, not because you're locked in.
Can I see results from practices like mine?
Yes — we have case studies across dozens of specialties with specific, measurable outcomes. During your strategy call, we'll share examples from practices similar to yours in terms of size, specialty, and market conditions. We're talking real numbers: patient leads, cost per acquisition, revenue growth, and ROI.
Healthcare PR & Influencer Marketing
Ready to fill the OPD with micro-influencer healthcare campaigns?
Senior strategist on the call. 90-day roadmap whether you engage us or not.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
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