Healthcare PR & Influencer Marketing

Reputation Repair PR

Rebuild a damaged healthcare reputation after negative press: strategic messaging, positive content placement, and SERP management for hospitals and doctors.

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350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees

Doctor-led video library produced for Medanta — From our existing portfolio.

Why us

What we do differently for healthcare.

Pricing & tiers →

Doctor authority programmes

Named physicians on the record. YouTube + Instagram + LinkedIn. Specialty cluster ownership.

Healthcare media network

National, regional and trade health media — placements built on journalist relationships, not mass pitching.

Editorial-first positioning

We prioritise earned editorial coverage. Editorial credibility compounds; sponsored placements decay.

See where your doctors could be featured — free.

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Process

4 phases. One outcome.

Discovery & Audit

The first step is a deep-dive into your current reputation repair pr performance. We benchmark you against the top 3 competitors in your market. Before we touch a single campaign, we sit down and understand your practice. What specialties do you focus on? Who are your ideal patients? What's worked before and what hasn't? We'll audit your current reputation repair pr setup, analyze your competitors, and identify the gaps.

Strategy & Planning

Based on what we learn, we build a custom reputation repair pr strategy with specific targets. Not vague promises — actual numbers: expected lead volume, projected cost per patient, and a realistic timeline. You'll know exactly what to expect before we start.

Execution & Implementation

Our team gets to work with a dedicated account manager who knows your practice, your specialty, and your market. You'll get regular updates, real-time dashboards, and direct access to the team. If something isn't working, we pivot fast.

Measurement & Optimization

Every month, we look at what drove actual patient bookings (not just clicks) and double down on what works. Your campaigns get smarter over time because we're feeding real patient conversion data back into the strategy.

Compliance by market

What the rules allow where you practise.

Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.

Asking for and showing reviews

Asking for and showing reviews by market
Market	Status	What applies
India	Narrow exceptions	Doctors may not request reviews for promotion on social media. Fake, paid, incentivised or manipulated reviews are banned for doctors and hospitals. Patients' own reviews can stay; replies must not reveal patient details.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), Expl. V to 3.2, 8.1(xii), 7.4
United States	Allowed with conditions	Ask every patient through the same neutral request. Fake, AI-written and sentiment-linked paid reviews are banned, gating may be deceptive, and replies must not reveal patient details.16 CFR 465.2, 465.4, 465.7 (FTC, 2024); 16 CFR 255.2(d); HIPAA Privacy Rule
United Kingdom	Allowed with conditions	Invite every patient or a random sample, never only happy ones. Fake reviews and undisclosed incentives are banned, and negative reviews must be published on the same terms as positive ones.DMCC Act 2024 Sch. 20 para 13; CAP Code 3.44–3.46; CMA208 para 4.5
Canada	Narrow exceptions	Ontario physicians should not ask patients for reviews or delete only negative comments. Fake reviews, or employee reviews without disclosure, are misleading under federal law.CPSO Advice to the Profession: Advertising (2020); Competition Act s52, s74.01
Australia	Allowed with conditions	Patients may review freely, but republishing a clinical-outcome review is using a testimonial. Ask all patients neutrally; filtering out likely-negative reviewers has been held misleading.Health Practitioner Regulation National Law s133(1)(c); ACCC v Meriton [2017] FCA 1305
Kenya	Allowed with conditions	No inducements for testimonials or reviews. Republishing a patient's review, name or photo in marketing needs their express consent.KMPDC Code of Conduct, 7th ed. (2026) §6.7(e); Data Protection Act 2019 s37

A planning summary, not legal advice. We confirm the current rules for your market before anything is published.

How we measure

Judged against your own baseline.

We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.

What the programme works to move, measured against your own baseline
Lever	Starting point	Direction	How it’s measured
Website Conversion Rate	Your baseline	Higher conversion	reconciled under NDA
Monthly New Patients	Your baseline	More new patients	reconciled under NDA
Patient Lifetime Value Captured	Your baseline	Stronger retention	reconciled under NDA
Online Reputation Score	Your baseline	Improved rating	reconciled under NDA

Operating principles

A large and growing share of healthcare research happens on mobile devices
Healthcare digital marketing keeps growing as patients move research and booking online
Practices that invest in marketing consistently tend to grow faster than those that invest sporadically
Digital patient acquisition is typically more cost-efficient than traditional advertising over time

“A practice can deliver outstanding clinical care and still struggle to grow if patients can't find it online. Reputation Repair PR exists to close that gap — to connect great care to a full appointment book.”

— Branding Pioneers — operating principle

The evidence

Results you can check, not just claims.

Original reportClient deckPortfolio capture

Creative work with visible impact.

Patient education and a coordinated social programme for Indraprastha Apollo, as reported in the client engagement deck.

Organic social views: +717%
Content interactions: 1M+
Performance ads: +337.7%

Client deckClient-deck figures. The slide does not state the reporting period or baseline; organic views refer to social content, not Google traffic.

Pricing

Clear fees. No lock-in after the minimum term.

Starting fees from our price book. Your proposal confirms the exact scope before you commit.

Practice

Single-clinic and solo practitioners

₹50,000/ month

$1,500 / month outside India

3-month minimum

Editorial feature pitching — placements earned, not guaranteed
Doctor quote pitching to health reporters
Digital PR backlinks for healthcare SEO
Monthly press coverage report
Basic crisis response guidelines

Start with Practice

Most chosen

Hospital

Multi-line hospitals and chains

₹1,50,000/ month

$5,000 / month outside India

6-month minimum

Sustained tier-1 & tier-2 media pitching
TV / broadcast interview coordination
Independently judged award entries
Doctor podcast guest booking
Comprehensive media training session

Start with Hospital

Enterprise

Hospital groups and global brands

Customengagement

Scoped to your group

12-month minimum

Full corporate communications team
Published research & institutional announcements
International medical tourism PR
24/7 dedicated crisis management team
Bespoke media events & press conferences

Start with Enterprise

Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing

Questions

Straight answers.

Something else? Talk to our PR team.

How much does reputation repair pr typically cost?

We're transparent about pricing because we know vague "it depends" answers are frustrating. For reputation repair pr, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.

How quickly will I see results from reputation repair pr?

Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.

Will this work for my specific specialty?

We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.

What makes you different from other healthcare marketing agencies?

Three things, honestly. First, we only work with healthcare — we don't split attention between restaurants and hospitals. Every strategy is built for how patients actually think and search. Second, we build systems, not campaigns. Campaigns end. Our systems compound over time. Third, we measure what matters — actual patients and revenue, not impressions and clicks. If a campaign generates traffic but no appointments, we fix it.

Do I need to sign a long-term contract?

No. We offer month-to-month because we believe if we're doing good work, you'll want to stay. That said, SEO and organic strategies need at least 6 months to show their full potential — so we'll be upfront about that. We want you to stay because you're seeing results, not because you're locked in.

Can I see results from practices like mine?

Yes — we have case studies across dozens of specialties with specific, measurable outcomes. During your strategy call, we'll share examples from practices similar to yours in terms of size, specialty, and market conditions. We're talking real numbers: patient leads, cost per acquisition, revenue growth, and ROI.