Department and doctor pages
A page for every department, procedure and consultant, written with your clinicians and reviewed before it goes live.
Hospital Marketing Agency
Hospital marketing, run department by department.
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Name, number and practice. A strategist replies within one working day.
Prefer to talk? Call +91 9811780937 · WhatsApp
- No obligation
- Healthcare-only team
- Details kept private
A hospital is twenty businesses under one roof: cardiology, orthopaedics, oncology, maternity, emergency. We plan, budget and report marketing per department, build doctor profiles patients trust, and make sure every enquiry reaches the right desk.
Trusted by Apollo · CARE · World IVF · Indira Gandhi Eye · Femmenest · Estique · La Midas
The problem
Hospitals market the brand. Patients search for a department and a doctor.
Most hospital websites lead with the building and the bed count. Patients type a symptom, a procedure or a doctor's name, and land on a competitor that answered the question. We build the department, condition and doctor pages that meet those searches.
- Departmentbest cardiology hospital in delhi
- Doctordr sharma orthopaedic surgeon reviews
- Procedureangioplasty cost in mumbai
- Urgent24 hour emergency hospital near me
Example searches and messages, for illustration.
Find out where you rank today — free.
Get my free reviewWhat we do
5 things, done properly.
Local search for every campus
Google Business Profiles per location and department where Google allows it, with reviews, photos and hours kept accurate.
Ads budgeted per department
Separate budgets and reporting for the service lines you want to grow, so a busy department never eats another's spend.
Enquiry routing
Calls, forms and WhatsApp routed to the right desk with the department attached, and followed up until they book.
Doctor brands and PR
Doctor-led video, press features and conference visibility that build trust in the consultants patients ask for by name.
Why hospitals are different
Why hospital marketing needs its own playbook.
A clinic markets one or two services. A hospital competes in a dozen specialties at once, each with its own patients, competitors and referral patterns. Treating the hospital as one brand with one budget means the loudest department wins and the most profitable one is often under-marketed.
Hospitals also carry more regulatory weight. In India, the Clinical Establishments rules and the NMC's 2026 advertising guidance limit what hospitals and their doctors can claim. In the UAE, DHA and DoH approve healthcare ads, and in Saudi Arabia the MOH does. We write to those rules from the start rather than fixing rejected ads later.
The first 90 days
What we do first in a hospital engagement.
We start with the departments you want to grow and the ones that already carry the hospital. For each we look at search demand, competitor visibility, the state of the doctor pages and how enquiries are answered today. The plan that comes out of it is specific about which departments get budget first and why.
- Department audit: search demand, competitors and page gaps per service line
- Doctor profile standard: registration, training, procedures and languages
- Tracking that tags every enquiry with its department
- Priority department campaigns live, with weekly checks in the first month
What we move
Measured in your own accounts.
Per-campaign performance is attributed in each client’s own analytics and reconciled monthly with leadership — shared under NDA, not posted as round numbers.
- Plans and budgets per service lineReported monthly to leadership
- Departments
- Profiles patients can verifyRegistration, training and publications
- Doctors
- Enquiries sent to the right deskCRM with department tags
- Routing
- Copy checked against hospital ad rulesClinical Establishments Acts, NMC, DHA, MOH
- Rules
Keyword map
Six kinds of search, one patient journey.
We map every specialty you offer across six search tiers — from the first worried question to “near me”.
TierExample searchPatient isWhy it matters
Conditionivf treatment optionsResearchingEarns the first visit months before a booking
Symptomknee pain when climbing stairsWorriedMeets the patient at the question they actually type
Procedureknee replacement recovery timeComparingAnswers the objection that stalls the decision
Costdental implants costQualifyingFilters for patients who can go ahead
Specialistpaediatric cardiologistShortlistingPuts the right doctor in front of the right search
Localfertility clinic near meReadyConverts on the map pack and the phone
Where these searches landOrganic resultsMap packPeople also askAI overviewsGoogle Business ProfileCondition pagesDoctor profilesCost guidesLocation pagesFAQ schema
Illustrative tiers. Your map is built from your specialties and catchment in the free review.
A real client report
One report, shown as the client sees it.
Raj Hospitals, RanchiSearch Console · 6-month comparison
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Visible for the searches patients type.
Local and specialty searches captured from our portfolio, plus original Search Console reports from websites we built and optimised.
Search capturedClient · city
best eye centre in delhiVision Eye Centre · Delhi
best hospitals in delhiIndraprastha Apollo · Delhi
best child hospital in noidaShivalik Hospital · Noida
best hospitals in ranchiRaj Hospitals · Ranchi
Portfolio captureHistorical captures; capture dates and locations are not recorded. They show visibility at the time, not current positions or a ranking guarantee.
Hospital Marketing Agency
More patients for your practice — starting this month.
✓ 30-minute call✓ Written plan✓ No obligation
Case files
Case files from work like yours.
Real engagements with named clients: the scope, the channels and the work. Performance figures stay with each client under NDA.
Hospital Marketing Agency · our work
Real work for real healthcare brands.
Timeline
What to expect, honestly.
- Weeks 1–2
Audit & baseline
Technical health, the top patient searches for your specialty, and where you stand against competitors.
- Weeks 6–8
First movement
Easier, specific searches start to move as fixes and new pages go live.
- Months 4–6
Competitive gains
Real progress on the searches that matter most in your city and specialty.
- Ongoing
Month to month
After the minimum term, it runs month to month with 30 days’ notice.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees for hospital marketing programmes. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- Local SEO and Google Business Profile
- Search ads for your priority treatments
- Website fixes for booking
- WhatsApp and call follow-up
- Monthly report and call
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- Everything in Practice
- Department and doctor page programme
- Multi-channel ads per department
- Social and doctor-led video
- Dedicated growth lead
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Multi-city, multi-language programme
- International patient pages
- Content and creative pod
- Board-level reporting
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
Free · Hospital growth review
Find the departments that are losing patients online.
Send your hospital website. We review search visibility for your main departments, the quality of your doctor pages, and how enquiries are routed, then send a written plan.
- Search visibility for your top departments against nearby hospitals
- Gaps in your doctor and department pages
- How calls, forms and WhatsApp are answered and routed
- A 90-day plan naming the departments to grow first
About this page
Healthcare brands we work withMedantaIndraprastha Apollo HospitalsSaudi German HospitalIndira Gandhi Eye HospitalOvum HospitalLifeCare HospitalsRainbow Children's HospitalIvy HospitalMAX HealthcareCloudnineCARE HospitalsPrayag HospitalAkropolis Super Speciality HospitalSukhda Multispeciality HospitalSarvesh Health CityNoble Heart & Super Speciality Hospital
Where we work
Hospital marketing in our priority cities.
Each city page covers the local market, the rules that apply there and how we run the work.
Proof from the dashboards
The screenshots behind our results.
Unedited screenshots from client accounts and our portfolio — Search Console, Google Ads, YouTube Studio, Google Business Profile and live Google results. Growth moments are highlighted.
search.google.com/search-console · PerformanceOriginal screenshot
Search Console
Organic clicks climb steadily for 12 months
Vision Eye Centre · Sep 2025 – Sep 2026
- Total clicks
- 69.8K
- Total impressions
- 11.2M
Daily clicks rose from under 100 to around 300 across the year.
1 / 5
Get this kind of growth Client names appear only where they are visible in the screenshot itself or the source folder. Other accounts are shown anonymously.
Credibility, checked
The numbers behind ten years of healthcare growth.
- Healthcare websites builtSince 2016
- 350+
- Campaigns runGoogle, Meta & YouTube
- 3,500+
- Organic social viewsApollo · client deck
- +717%
- Ad clicks in one accountJan–Apr 2024 · original report
- 48.4K
- Client video testimonialsOn our YouTube channel
- 41
- Indian cities researchedPlus 6 Gulf markets
- 26
- Specialty playbooksHospitals to medical tourism
- 7
- OfficesGurugram · La Mesa
- 2
+717%organic social views · Indraprastha ApolloClient deck48.4Kclicks in one Google Ads account, Jan–Apr 2024Original report15.1Krecorded conversions, same accountOriginal report200 → 2,000+YouTube subscribers in a year · Dr. Johar’s groupClient video2.3MGoogle impressions · Lucknow hospitalClient video#1on Google · Dr. Suresh, maxillofacial surgeonClient videoTop 10for specialist searches · Dr. Vijay Karan ReddyClient video1M+content interactions · Indraprastha ApolloClient deck
1.09Morganic clicks in 12 months · Artemis HospitalsOriginal report69.8Korganic clicks in 12 months · Vision Eye CentreOriginal report+35%search clicks, 6 months vs 6 · Raj HospitalsOriginal report4.4%organic CTR · Refine Skin & Body ClinicOriginal report4.6Mviews on one doctor video · YouTube StudioPortfolio capture88.5Kconversions in one Google Ads account, 2018–2024Portfolio capture4.7★from 11,501 Google reviews · Indraprastha ApolloPortfolio capture#1for “best eye centre in delhi” · Vision Eye CentrePortfolio capture
In the press
Forbes India · Brand ConnectFounders building India’s most iconic brands(opens in a new tab)
YourStory · Company profileMeet Branding Pioneers(opens in a new tab)
The Eastern Herald · Founder featureEthical AI adoption and practice growth for doctors(opens in a new tab)
Lokmat Times · Doctors’ DayCelebrating the doctors who make a difference(opens in a new tab)
Check us out independently
Our evidence standard
Original reportScreenshots from the client’s own Google, Meta or Search Console account.
Client deckFigures reported in the client engagement deck, with caveats shown.
Client videoStated by the client on camera; we link the video.
No invented metrics, ratings or awards — ever.
SEO, explained by clients
Doctors on what ranking changed for them.
Rather just talk? A strategist is on WhatsApp.
Ask anything — pricing, timelines, whether we have worked in your specialty.
Start a WhatsApp chatKeep reading
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Do you work with multi-specialty hospital groups?
Yes. Group engagements usually sit on the Hospital or Enterprise tier, with a plan per campus and department and one consolidated report for leadership.
What does hospital marketing cost?
Hospital programmes start on the Hospital tier. Our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). Ad spend is paid to the platforms on top.
Can you market individual departments rather than the whole hospital?
Yes, and we often recommend starting there. One or two departments with clear capacity make a cleaner first quarter than a hospital-wide relaunch.
How do you handle what hospitals may and may not advertise?
Every page and ad is checked against the rules in your market before it runs. In India that includes the NMC's guidance for doctors and the state Clinical Establishments rules. In the UAE and Saudi Arabia it includes the DHA, DoH and MOH approval processes.
Will this work with our in-house marketing team?
Yes. Many hospitals keep brand and events in-house and use us for search, ads, doctor content and enquiry handling. We agree the split in the proposal.
Hospital Marketing Agency
Ready for hospital marketing agency?
Book a free audit. We’ll diagnose your conversion gap and recommend the 90-day plan to close it.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
What do you want to improve first?
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