LOADING · BRANDING PIONEERS
※UPSHAW DENTAL STUDIO — TAMPA LOCAL GROWTH — see how we did it→2026 Dossier · 78pp
Client
Upshaw Dental Studio
Engagement
Local growth
Sector
Dental
Geography
Tampa + expansion markets
Window
~11 months
§ 01 · ChallengeGreat care,
Great care,
lost in the map pack.
Dental is won or lost in the local map results and the reviews beside them. The studio delivered excellent care, but in a crowded Tampa market it wasn't showing up for the everyday searches that send patients to the nearest trusted chair.
PROBLEM 01
Crowded local market
Dozens of Tampa practices competing for the same 'dentist near me' map results.
PROBLEM 02
Thin local signals
Profiles, listings, and reviews that weren't pulling their weight in local ranking.
PROBLEM 03
Shallow service pages
Treatments patients search for had few dedicated, well-built pages.
PROBLEM 04
Expansion ambition
Growth meant ranking in new markets without diluting the home-city presence.
§ 03 · ResultsReported from
Reported from
the client's own analytics.
Local visibility, profile actions, and booking enquiries were tracked in the client's own profile and analytics tools. Appointment volumes and revenue are reconciled with the client and shared under NDA — not published here.
LOCAL VISIBILITY · OVER TIME
Reconciled monthly with the client
Local visibilityProfile actionsBaseline
LOCAL
Live
Profile & review infrastructure rebuilt
MARKETS
Multi-market
Playbook extended beyond Tampa
OUTCOMES
Under NDA
Booking data from client analytics
§ Adjacent files
The plays we ran for this client live in these services.
If you’re here, you’re probably comparing similar engagements. Here’s the surrounding work — services, problems we solved on the way, and the cities where this kind of programme runs.
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