Ads that pass the rules
Ad copy that speaks to what people are going through, stays within Google's strict rules, and sends anyone in crisis to the right help.
Mental Health Marketing Agency
The mental-health marketing agency that protects the person, not just the funnel.
People looking for mental-health care often arrive in a hard moment. Reassuring words, ads that follow the rules, and a calm, patient path matter far more than click rates. We've built exactly that for 23 practices across the US, India, and UAE.
Trusted by Apollo · CARE · World IVF · Indira Gandhi Eye · Femmenest · Estique · La Midas
Raj Hospitals, RanchiSearch Console · 6-month comparison
The problem
Patients search in their own words. Most hospital websites don’t.
A patient rarely types your department name. They type what they feel, what they’ve been told, and what they’re worried it will cost. We build a page for each of those moments.
- Symptomchest pain when climbing stairs
- ConditionPCOS treatment near me
- Treatmentbest knee replacement surgeon
- CostIVF cost in Delhi
Example searches and messages, for illustration.
Find out where you rank today — free.
Get my free reviewWhat we do
4 things, done properly.
Content that builds trust
Therapist profiles, pages explaining each kind of therapy, and clear insurance info — all reviewed by a clinician.
A calm path to booking
A gentle, step-by-step sign-up. No popups, no pressure. Reassurance instead of urgency — and it actually books more people.
Telehealth done right
We only show you where your clinicians are licensed to work, with ads matched to each therapy and bookings sent straight to your calendar and records.
What we move
Measured in your own accounts.
Per-campaign performance is attributed in each client’s own analytics and reconciled monthly with leadership — shared under NDA, not posted as round numbers.
- More of the right intake callsReconciled per practice (under NDA)
- Intake
- Ads run the privacy-safe wayServer-side, BAA-covered tracking
- Compliant
- A lower cost per new patientFunnel rebuild
- CPL
- Patients matched to the right insuranceInsurance-tag routing
- Routing
Keyword map
Six kinds of search, one patient journey.
We map every specialty you offer across six search tiers — from the first worried question to “near me”.
TierExample searchPatient isWhy it matters
Conditionivf treatment optionsResearchingEarns the first visit months before a booking
Symptomknee pain when climbing stairsWorriedMeets the patient at the question they actually type
Procedureknee replacement recovery timeComparingAnswers the objection that stalls the decision
Costdental implants costQualifyingFilters for patients who can go ahead
Specialistpaediatric cardiologistShortlistingPuts the right doctor in front of the right search
Localfertility clinic near meReadyConverts on the map pack and the phone
Where these searches landOrganic resultsMap packPeople also askAI overviewsGoogle Business ProfileCondition pagesDoctor profilesCost guidesLocation pagesFAQ schema
Illustrative tiers. Your map is built from your specialties and catchment in the free review.
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Visible for the searches patients type.
Local and specialty searches captured from our portfolio, plus original Search Console reports from websites we built and optimised.
Search capturedClient · city
best eye centre in delhiVision Eye Centre · Delhi
best hospitals in delhiIndraprastha Apollo · Delhi
best child hospital in noidaShivalik Hospital · Noida
best hospitals in ranchiRaj Hospitals · Ranchi
Portfolio captureHistorical captures; capture dates and locations are not recorded. They show visibility at the time, not current positions or a ranking guarantee.
Mental Health Marketing Agency
More patients for your practice — starting this month.
✓ 30-minute call✓ Written plan✓ No obligation
Mental Health Marketing Agency · our work
Real work for real healthcare brands.
Timeline
What to expect, honestly.
- Weeks 1–2
Audit & baseline
Technical health, the top patient searches for your specialty, and where you stand against competitors.
- Weeks 6–8
First movement
Easier, specific searches start to move as fixes and new pages go live.
- Months 4–6
Competitive gains
Real progress on the searches that matter most in your city and specialty.
- Ongoing
Month to month
After the minimum term, it runs month to month with 30 days’ notice.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees for healthcare SEO programmes. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- 50 keywords tracked
- 8 condition pages / mo
- Local SEO + Google Business Profile
- Reviews every quarter
- Email + Slack support
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- 200 keywords tracked
- 20 pages / mo
- Local SEO for every location
- Building your doctors' reputation
- Monthly strategy + AI chatbot
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Unlimited keywords
- A plan for every specialty
- Compliance checks for your market's rules
- Your own dedicated 6-person team
- Expert features, PR + medical tourism
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
Free · On-policy growth review
Get a respectful, on-policy plan to fix your sign-up flow.
Send us your current sign-up page and ad account. We'll show you where your ads risk getting blocked, where people give up before booking, and the therapy or insurance info that's costing you patients. No pushy marketing talk.
- A check for anything in your ads that's about to get blocked
- Where people drop off your sign-up form, with kind, simple fixes
- A look at the therapy and insurance info on your top pages
- A calm sign-up rebuild plan, ready to go in 30 days
About this page
Healthcare brands we work withMedantaIndraprastha Apollo HospitalsSaudi German HospitalIndira Gandhi Eye HospitalOvum HospitalLifeCare HospitalsRainbow Children's HospitalIvy HospitalMAX HealthcareCloudninePushpanjali HospitalIndian Spinal Injuries CentreRosewalk Luxury HospitalAarvy HealthcareKidney & Urology Hospital
Proof from the dashboards
The screenshots behind our results.
Unedited screenshots from client accounts and our portfolio — Search Console, Google Ads, YouTube Studio, Google Business Profile and live Google results. Growth moments are highlighted.
search.google.com/search-console · PerformanceOriginal screenshot
Search Console
Organic clicks climb steadily for 12 months
Vision Eye Centre · Sep 2025 – Sep 2026
- Total clicks
- 69.8K
- Total impressions
- 11.2M
Daily clicks rose from under 100 to around 300 across the year.
1 / 5
Get this kind of growth Client names appear only where they are visible in the screenshot itself or the source folder. Other accounts are shown anonymously.
Credibility, checked
The numbers behind ten years of healthcare growth.
- Healthcare websites builtSince 2016
- 350+
- Campaigns runGoogle, Meta & YouTube
- 3,500+
- Organic social viewsApollo · client deck
- +717%
- Ad clicks in one accountJan–Apr 2024 · original report
- 48.4K
- Client video testimonialsOn our YouTube channel
- 41
- Indian cities researchedPlus 6 Gulf markets
- 26
- Specialty playbooksHospitals to medical tourism
- 7
- OfficesGurugram · La Mesa
- 2
+717%organic social views · Indraprastha ApolloClient deck48.4Kclicks in one Google Ads account, Jan–Apr 2024Original report15.1Krecorded conversions, same accountOriginal report200 → 2,000+YouTube subscribers in a year · Dr. Johar’s groupClient video2.3MGoogle impressions · Lucknow hospitalClient video#1on Google · Dr. Suresh, maxillofacial surgeonClient videoTop 10for specialist searches · Dr. Vijay Karan ReddyClient video1M+content interactions · Indraprastha ApolloClient deck
1.09Morganic clicks in 12 months · Artemis HospitalsOriginal report69.8Korganic clicks in 12 months · Vision Eye CentreOriginal report+35%search clicks, 6 months vs 6 · Raj HospitalsOriginal report4.4%organic CTR · Refine Skin & Body ClinicOriginal report4.6Mviews on one doctor video · YouTube StudioPortfolio capture88.5Kconversions in one Google Ads account, 2018–2024Portfolio capture4.7★from 11,501 Google reviews · Indraprastha ApolloPortfolio capture#1for “best eye centre in delhi” · Vision Eye CentrePortfolio capture
In the press
Forbes India · Brand ConnectFounders building India’s most iconic brands(opens in a new tab)
YourStory · Company profileMeet Branding Pioneers(opens in a new tab)
The Eastern Herald · Founder featureEthical AI adoption and practice growth for doctors(opens in a new tab)
Lokmat Times · Doctors’ DayCelebrating the doctors who make a difference(opens in a new tab)
Check us out independently
Our evidence standard
Original reportScreenshots from the client’s own Google, Meta or Search Console account.
Client deckFigures reported in the client engagement deck, with caveats shown.
Client videoStated by the client on camera; we link the video.
No invented metrics, ratings or awards — ever.
SEO, explained by clients
Doctors on what ranking changed for them.
Rather just talk? A strategist is on WhatsApp.
Ask anything — pricing, timelines, whether we have worked in your specialty.
Start a WhatsApp chatKeep reading
More for healthcare leaders building this stack.
Hand-picked deep dives, case files, and tools — the same set our team sends as a follow-up after a first call.
- Healthcare SEO agencyHow we run it for practices like yours
- Mental Health Practice Marketing: The Ethical GuideLong-form playbook
- Medical Blog ManagementInside Healthcare SEO
- Patient Education Content SEOInside Healthcare SEO
- "Near Me" Search OptimizationInside Healthcare SEO
- AI-Powered Ad OptimizationPairs with this engagement
- Patient Onboarding AutomationPairs with this engagement
- Online Reputation for HealthcareA specific pain we solve
- Improve Patient RetentionA specific pain we solve
- Measure Healthcare MarketingCommon issue in this segment
- Fix Clinic Not Getting CallsCommon issue in this segment
- Harmony Neurocare — TMS patient growthTMS patient-growth programme · 5 mo
- Upshaw Dental Studio — Tampa local growthLocal SEO tampa market · 11 mo
- Google Business Profile (GBP)Formerly Google My Business, this free tool controls how a healthcare provider shows up across Google Search a…
- Schema MarkupStructured data code, added behind the scenes of a page, that spells out the content for search engines. Healt…
- Healthcare SEO: The Complete GuideLong-form playbook
How do you handle Google's strict mental-health ad rules?
Carefully. We check the wording before it runs, swap out anything that breaks the rules, and send crisis-related searches to proper help. Staying on-policy is the job — a suspended account helps nobody.
Can you handle telehealth across several states?
Yes. We map where each clinician is licensed, only advertise in those areas, and adjust the wording for each state's rules.
What about patient privacy in your ads and analytics?
We set up tracking the privacy-safe way — no personal details in the data, and clean reporting. Your privacy team is welcome to check how it's set up.
Do you take referrals from existing therapists?
Yes — referral pages, sending patients to the right person, and tracking how referrals go are all part of the package.
Is there a minimum commitment?
A three-month review plus a six-month run. Anything shorter doesn't give the careful, on-policy approach time to work.
Mental Health Marketing Agency
Ready for mental health marketing agency?
Book a free audit. We’ll diagnose your conversion gap and recommend the 90-day plan to close it.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
What do you want to improve first?
Details stay privateNo obligationReply within 1 working day
Go deeper
Reading for mental health practices.
The mental health marketing guide and how to market a mental health practice set out the approach. Our mental health industry page covers specialties from psychiatry to counselling and therapy.
The US programmes for Harmony Neurocare and TWA Psychiatry show results, and HIPAA-compliant marketing covers how we keep patient data out of ad platforms.