LOADING · BRANDING PIONEERS
※TURNWELL MENTAL HEALTH — MULTI-LOCATION — see how we did it→2026 Dossier · 78pp
Client
Turnwell Mental Health
Engagement
Multi-location network
Sector
Mental health · Network
Window
~10 months
Scope
Local + telehealth scaling
ChallengeMany sites,
Many sites,
competing with themselves.
A growing network faces a structural trap: locations compete with each other in search, brand consistency frays site to site, and telehealth blurs the geography further. Scaling needed an architecture that made each location locally strong while staying unmistakably one brand.
PROBLEM 01
Locations competing with each other
Sites competing for the same searches, splitting visibility instead of adding it up.
PROBLEM 02
Brand drift across sites
Consistency hard to hold as the number of locations grows.
PROBLEM 03
Local + telehealth overlap
Virtual care widening the reach and blurring which site owns which audience.
PROBLEM 04
No repeatable approach
Each new location launched in a one-off way rather than from a proven, repeatable system.
ResultsReported from
Reported from
the client's own analytics.
Per-location visibility, enquiry flow, and network engagement were tracked in the client's own platforms. Patient volumes and revenue are reconciled with the client and shared under NDA — not published here.
NETWORK VISIBILITY · OVER TIME
Reconciled monthly with the client
Network visibilityEnquiriesBaseline
STRUCTURE
Live
Network architecture & playbook shipped
SCOPE
Multi-location
Local + telehealth in one system
OUTCOMES
Under NDA
Patient data from client analytics
Why choose us
Why healthcare brands choose us.
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
- Healthcare-only
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
- AI-first systems
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
- Compliance built-in
HIPAA, ASCI, NABH and GDPR sign-off baked into every campaign — our standard, not an upcharge or an afterthought.
- Senior on every account
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
- Measured to the appointment
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
- Receipts, not promises
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Adjacent files
The plays we ran for this client live in these services.
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