Google Search Ads
Ads that show up when people search their symptoms nearby, targeted by area and the treatments you offer. Disciplined toward a lower cost per qualified enquiry.
Healthcare PPC Agency
The healthcare PPC agency that books appointments, not clicks.
Google, social, and local ads tied straight to booked patients and real revenue. We don't chase clicks — we chase the number of names in your appointment book.
Trusted by Apollo · CARE · World IVF · Indira Gandhi Eye · Femmenest · Estique · La Midas
Google Ads client accountsPortfolio slide · Google Ads
The problem
Most healthcare ad spend pays for clicks that never book.
Broad keywords, generic landing pages and dashboards that count clicks instead of appointments. We build campaigns around the treatments you want more of — and measure them against your bookings.
- Wasted spendfree dental checkup
- High intentknee replacement surgeon near me
- Urgentpaediatrician open now
- Costhair transplant cost
Example searches and messages, for illustration.
See where your ad budget is leaking — free.
Get my free reviewWhat we do
4 things, done properly.
Local Service Ads
We set up Google's local ads, manage the bidding, and handle any disputes. Calls go straight to your front desk, and you only pay per call.
Meta + YouTube
We get you in front of new patients, then bring back the ones who didn't book — with doctor videos, before-and-after creative, and easy sign-up ads.
Turning clicks into bookings
Simple booking forms, a 24/7 AI receptionist, follow-up for half-finished forms, and clear tracking right through to the booked appointment.
What we move
Measured in your own accounts.
Per-campaign performance is attributed in each client’s own analytics and reconciled monthly with leadership — shared under NDA, not posted as round numbers.
- Ad spend that pays its wayGoogle + Meta, reconciled per client
- Paid
- A lower cost per real enquiryReconciled against the client's CRM
- CPL
- Budgets set per treatmentPer-department budgets
- Lines
- Every enquiry answered straight awayAI receptionist on every channel
- 24/7
Keyword map
The searches worth paying for — and the ones that aren’t.
Campaigns are built around the treatments you want more of, with negatives for the searches that never book.
TierExample searchPatient isWhy it matters
Treatmentknee replacement surgeonComparingHigh intent — worth a dedicated ad group and landing page
Costivf treatment costQualifyingPre-qualifies budget before the first call
Urgentdentist open nowReadyCall-only ads and extensions win the moment
Specialistbest cardiologist near meShortlistingDoctor-led ads with reviews close the gap
Second opinioncardiology second opinionResearchingLonger journey — retarget with doctor video
Excludednursing jobs, free clinicNot a patientNegative keywords stop spend on searches that never book
Where these searches landSearch adsCall-only adsPerformance MaxMeta lead formsYouTubeLanding pagesServer-side conversions
Illustrative tiers. Your map is built from your specialties and catchment in the free review.
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Look beyond the click.
A Google Ads account snapshot connects spend, visibility, clicks and recorded conversion actions in one view.
- Clicks
- 48.4K
- Recorded conversions
- 15.1K
- Ad spend
- ₹306K
Original reportFigures from one account snapshot, 1 Jan – 15 Apr 2024. Conversions are platform actions, not confirmed patients.
Healthcare PPC Agency
More patients for your practice — starting this month.
✓ 30-minute call✓ Written plan✓ No obligation
Healthcare PPC Agency · our work
Real work for real healthcare brands.
Items marked “mockup” are AI-staged presentations of real artwork.
Timeline
What to expect, honestly.
- Months 1–3
Intent & CAPI Setup
Milestone: Audit & Launch.
- Months 4–8
Creative & Channel Scale
Milestone: Volume Growth.
- Months 9–12
Down-funnel Optimization
Milestone: Max ROAS.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees for performance media programmes. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- Google Ads + Local Service Ads
- Dedicated landing page
- HIPAA server-side CAPI
- Weekly budget pacing
- Bi-weekly strategy call
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- Google Ads + Meta + YouTube
- 3 custom landing pages
- Full CRM & EMR integration
- Creative production (video ads)
- Weekly reporting & dedicated manager
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Multi-specialty campaigns
- International patient acquisition
- Custom attribution modeling
- Creative studio dedicated pod
- Executive board reporting
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
Free · 30-min ad review
Get an ad review that shows you exactly where money is being wasted.
Send your Google Ads or Meta account. We'll record a 30-minute video walkthrough — the wasted spend, the overlapping audiences, the broken booking paths, and the three fixes that pay for themselves in week one.
- Where your budget is being wasted (we routinely find spend going nowhere)
- Why your ads cost more and show less than they should
- A check that your bookings are being tracked properly, the privacy-safe way
- A 30-day plan to move your budget to what actually brings in patients
About this page
Healthcare brands we work withMedantaIndraprastha Apollo HospitalsSaudi German HospitalIndira Gandhi Eye HospitalOvum HospitalLifeCare HospitalsRainbow Children's HospitalIvy HospitalMAX HealthcareCloudninePushpanjali HospitalIndian Spinal Injuries CentreRosewalk Luxury HospitalAarvy HealthcareKidney & Urology Hospital
Proof from the dashboards
The screenshots behind our results.
Unedited screenshots from client accounts and our portfolio — Search Console, Google Ads, YouTube Studio, Google Business Profile and live Google results. Growth moments are highlighted.
ads.google.com · OverviewPortfolio slide
Google Ads15.1K conversions in 3.5 months
Healthcare client account · 1 Jan – 15 Apr 2024
- Conversions
- 15.1K
- Clicks
- 48.4K
- Impressions
- 4.79M
- Spend
- ₹306K
Conversions surge in the final weeks of the period. Conversions are platform actions, not confirmed patients.
1 / 4
Get this kind of growth Client names appear only where they are visible in the screenshot itself or the source folder. Other accounts are shown anonymously.
Credibility, checked
The numbers behind ten years of healthcare growth.
- Healthcare websites builtSince 2016
- 350+
- Campaigns runGoogle, Meta & YouTube
- 3,500+
- Organic social viewsApollo · client deck
- +717%
- Ad clicks in one accountJan–Apr 2024 · original report
- 48.4K
- Client video testimonialsOn our YouTube channel
- 41
- Indian cities researchedPlus 6 Gulf markets
- 26
- Specialty playbooksHospitals to medical tourism
- 7
- OfficesGurugram · La Mesa
- 2
+717%organic social views · Indraprastha ApolloClient deck48.4Kclicks in one Google Ads account, Jan–Apr 2024Original report15.1Krecorded conversions, same accountOriginal report200 → 2,000+YouTube subscribers in a year · Dr. Johar’s groupClient video2.3MGoogle impressions · Lucknow hospitalClient video#1on Google · Dr. Suresh, maxillofacial surgeonClient videoTop 10for specialist searches · Dr. Vijay Karan ReddyClient video1M+content interactions · Indraprastha ApolloClient deck
1.09Morganic clicks in 12 months · Artemis HospitalsOriginal report69.8Korganic clicks in 12 months · Vision Eye CentreOriginal report+35%search clicks, 6 months vs 6 · Raj HospitalsOriginal report4.4%organic CTR · Refine Skin & Body ClinicOriginal report4.6Mviews on one doctor video · YouTube StudioPortfolio capture88.5Kconversions in one Google Ads account, 2018–2024Portfolio capture4.7★from 11,501 Google reviews · Indraprastha ApolloPortfolio capture#1for “best eye centre in delhi” · Vision Eye CentrePortfolio capture
In the press
Forbes India · Brand ConnectFounders building India’s most iconic brands(opens in a new tab)
YourStory · Company profileMeet Branding Pioneers(opens in a new tab)
The Eastern Herald · Founder featureEthical AI adoption and practice growth for doctors(opens in a new tab)
Lokmat Times · Doctors’ DayCelebrating the doctors who make a difference(opens in a new tab)
Check us out independently
Our evidence standard
Original reportScreenshots from the client’s own Google, Meta or Search Console account.
Client deckFigures reported in the client engagement deck, with caveats shown.
Client videoStated by the client on camera; we link the video.
No invented metrics, ratings or awards — ever.
Client videos
Hear it from the doctors and hospital teams.
Connecting to Pioneer CRM…
Patient enquiries, recorded live.
Enquiries from ads, Google, WhatsApp and client websites flow into Pioneer CRM. When the feed is connected, this panel reads the aggregate totals in real time.
- Total enquiries recorded
- —
- Today · India time
- —
- Last update
- Waiting for the live feedAggregate counts only — no patient details leave the CRM.
Rather just talk? A strategist is on WhatsApp.
Ask anything — pricing, timelines, whether we have worked in your specialty.
Start a WhatsApp chatKeep reading
More for healthcare leaders building this stack.
Hand-picked deep dives, case files, and tools — the same set our team sends as a follow-up after a first call.
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- Cosmetic Surgery Patient LeadsCommon issue in this segment
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- Apollo Athenaa — Women's Cancer Centre launchLaunch service launch plan · 9 mo
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- ROAS (Return on Ad Spend)Revenue earned for every dollar of ad spend, calculated as Revenue ÷ Ad Spend. At 4x ROAS, each $1 brings back…
- CPA (Cost Per Acquisition)In healthcare, the price of turning marketing into one new patient. Benchmarks land around urgent care $15-25,…
- Google Ads for Healthcare: The Definitive GuideLong-form playbook
- How to Get More Patients for My ClinicThe most effective ways to get more patients are local SEO (ranking on Google Maps), Google Ads for immediate …
- Healthcare marketing in New YorkLocal SEO + media buying in New York
- Healthcare marketing in Los AngelesLocal SEO + media buying in Los Angeles
How quickly can we go live?
Most clients are live within 14 days. We review your account in week 1, build the ads in week 2, and launch in week 3.
What's the minimum monthly ad spend?
$5K a month for the Practice plan. Hospital and Enterprise clients usually spend $20K or more on ads.
Do you guarantee a specific return on ad spend?
No. We guarantee clear tracking and weekly reports. Anyone guaranteeing a return before they start is making it up.
How is success measured?
Booked appointments and the revenue we can trace back to the ads. Not views, not clicks, not even enquiries — bookings.
Is your work HIPAA-compliant?
Yes. We set up tracking the careful, patient-privacy way, and we never re-target people based on their medical searches on platforms that don't allow it.
Healthcare PPC Agency
Ready for healthcare PPC agency?
Book a free audit. We’ll diagnose your conversion gap and recommend the 90-day plan to close it.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
What do you want to improve first?
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