Angle and headline
We find the story a newsdesk will actually run, and kill the ones they won't. Often the strongest angle isn't the one you came in with.
Healthcare PR & press distribution
Announcements that actually get picked up.
A press release only works if it's written like news, cleared for a regulated industry, and pushed through a network that publishes it. We do all three — across up to 252+ domains — and send you the live links.
Written · compliance-read · syndicated · reported — pricing on request
Why most healthcare PR fails
The release reads like an ad.
Newsdesks reject healthcare announcements for predictable reasons: the copy reads like marketing, the claim can't be substantiated, or it breaches advertising rules for medical services. A distribution list doesn't fix any of that.
So the writing comes first. Every release is drafted by someone who writes healthcare for a living, checked against advertising and medical-claims rules before it goes anywhere, and pitched on the thing that is genuinely newsworthy — a first-in-region procedure, a new unit, a named consultant joining, a research finding, a community programme.
Then it syndicates. You get a report with every live link, so "we did PR" becomes a list of URLs you can open.
What we handle
End to end, not just the send.
Written like news
Inverted pyramid, verifiable facts, a usable quote from your spokesperson. Not a brochure with a dateline on it.
Compliance read
Checked against medical advertising rules and claim substantiation before distribution. Nothing goes out that we can't stand behind.
Syndication
Pushed through the tier's network — aggregators, mainstream mastheads, regional desks, and international outlets on the Global tier.
Coverage report
Every published URL, collected and sent to you. Visible in your client portal alongside the rest of the work.
Reuse
The coverage becomes trust signals — press logos on your site, links in bios, proof in patient conversations and referral decks.
Good reasons to run one
Announcements worth distributing.
- A new hospital, clinic, or department opening
- First-in-region equipment, procedure, or accreditation
- A senior consultant or surgeon joining the group
- Research findings, clinical outcomes, or a published paper
- A community health camp, screening drive, or CSR programme
- Awards, certifications, and NABH / JCI milestones
- Leadership appointments and expansion announcements
PR distribution
Three syndication tiers.
Pick the reach the announcement actually needs. Every tier is written, compliance-read, and reported the same way — what changes is how far it travels.
Essential
Get the announcement indexed and searchable.
122+Domains in the network
Network includes
- news.google.com
- search.yahoo.com
- businessupturn.com
- indiacsr.in
- easternherald.com
- indiashorts.com
- businessnewsthisweek.com
What's included
- Press release written to news style by a healthcare writer
- Syndication across the regional network
- Indexed by Google News and Yahoo Search
- Live coverage report with every published link
- Compliance read before anything goes out
Single-location clinics and practices publishing their first releases — launches, new equipment, new consultants.
Request pricingMost chosen
National
Add mainstream Indian mastheads to the syndication.
206+Domains in the network
Network includes
- news.google.com
- search.yahoo.com
- oneindia.com
- republicworld.com
- freepressjournal.in
- latestly.com
- thehansindia.com
What's included
- Everything in Essential
- Mainstream Indian outlets — Republic, Free Press Journal, Latestly, Hans India, Oneindia
- Extended state and regional news desks
- Headline and angle developed with your clinical team
- Quote sourcing and approval from your spokesperson
Multi-location groups and hospitals that need recognisable Indian mastheads behind the announcement.
Request pricingGlobal
Wire pickup plus international desks.
252+Domains in the network
Network includes
- news.google.com
- search.yahoo.com
- aninews.in
- tribuneindia.com
- lokmattimes.com
- worldnewsnetwork.net
- usareport.news
What's included
- Everything in National
- Wire agency distribution — ANI, Tribune India, Lokmat Times
- International desks across the US, UK, UAE, Canada, Europe and Asia
- Release localised for the target market
- Coordinated timing across time zones
Medical tourism, international patient programmes, and hospital groups building credibility with overseas referrers.
Request pricingWhere releases land
| Tier | Estimated DA | Examples in the network |
|---|---|---|
| High authority | DA 75–90+ | Google News, Yahoo Search, Oneindia, Republic World |
| Established press | DA 60–80 | Free Press Journal, Latestly, The Hans India |
| Regional English | DA 45–60 | Sakshi Post, Punjab Kesari, NE Now, India CSR |
| Digital & business | DA 25–45 | Business Upturn, Eastern Herald, India Herald |
Domain authority figures are third-party estimates and move over time. Syndication networks vary per release, so we quote the network — not a guarantee of placement on any single outlet. Every release ships with a live report of exactly where it landed.
In the press
Our story, in the spotlight.
Explore coverage of our founders, healthcare focus, and work in AI — plus our company profile on YourStory.
Brand Connect feature
Founders building India’s most iconic brands
Read on Forbes India
Company profile
Meet Branding Pioneers
Read on YourStory
The Eastern HeraldFounder feature
Ethical AI adoption and practice growth for doctors
Read on The Eastern Herald
Doctors’ Day feature
Celebrating the doctors who make a difference
Read on Lokmat Times
The work
What we actually ship.
Items marked “mockup” are AI-staged presentations of real artwork.
Why choose us
Why healthcare PR healthcare brands choose us.
Six reasons providers in healthcare PR pick a healthcare-only firm over a generalist agency.
Healthcare-only
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
AI-first systems
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
Compliance built-in
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
Senior on every account
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Measured to the appointment
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
Receipts, not promises
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
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How much does healthcare PR distribution cost?
It's quoted per release — the tier, how many releases, which markets, and how fast you need it live. Request pricing and we'll send costed options across the tiers, and say so if PR isn't the right spend for it.
Do you guarantee placement on a specific outlet?
No. Syndication networks vary per release, so we quote the network — not a guarantee of placement on any single outlet. Every release ships with a live report of exactly where it landed.
Who writes the press release?
Someone who writes healthcare for a living. Every release is drafted like news, checked against medical advertising and claims rules, and pitched on the thing that is genuinely newsworthy.
What do I get at the end?
A coverage report with every published URL, visible in your client portal alongside the rest of the work — so “we did PR” becomes a list of links you can open.
Free · 30 min · no commitment
Have something worth announcing?
Tell us the announcement and the market. We'll send costed options across the tiers — and say so if PR isn't the right spend for it.
✓ Quoted per release✓ Live coverage report✓ Honest advice