Medical tourism marketing

Reach international patients before they choose another country.

Country-specific pages, multilingual content and WhatsApp follow-up for hospitals serving patients from Africa, the Gulf and South Asia.

Country and language landing pages
Medical-opinion request flows
Facilitator and partner programmes

Free medical tourism growth plan

30-minute call with a healthcare strategist

✓ No obligation✓ Healthcare-only team✓ Details kept private

Healthcare brands served: 350+
Campaigns run: 3,500+
Healthcare-only since: 2016
Offices in Gurugram and La Mesa: India & USA

Why medical tourism marketing is different

Three places medical tourism practices lose patients.

Patients compare countries

India, Dubai, Turkey and Thailand compete for the same patient.

Our fix: Clear cost, quality and travel guidance per country.

Language barriers

English-only sites lose Arabic, French and Swahili speakers.

Our fix: Multilingual pages and bilingual follow-up.

Slow opinion turnaround

Reports sent by email wait days for a reply.

Our fix: Structured opinion requests routed to coordinators.

Free website & SEO audit

How does your website score with patients?

The patient journey

What medical tourism patients type, stage by stage.

We build a page, ad or answer for every stage — so you are there from the first worried search to “near me”.

Example searches for illustration, not tracked rankings.

Treatmentheart surgery in india costQualifying
Countrybest hospital in dubai for cancerComparing
Arabicأفضل مستشفى في الهندResearching
Specialistliver transplant surgeon indiaShortlisting
Travelmedical visa india processPlanning
Opinionsecond opinion cancer treatmentReady

What we do

Everything a medical tourism practice needs to grow.

Build my plan →

International SEO

Country and language pages that rank abroad.

Multilingual content

English, Arabic, French and more.

Opinion request flow

Report upload and coordinator routing.

Country campaigns

Google and Meta by market.

WhatsApp follow-up

Coordinators with shared inbox.

Partner programmes

Facilitator materials and tracking.

See what this looks like for your medical tourism practice.

Get my free plan

Medical tourism portfolio

Work for medical tourism brands.

Full portfolio →

Hospital group · Kenya

LifeCare Hospitals

The brief: Grow a hospital group’s digital presence in East Africa.
What we delivered: Website, SEO and a social creative programme.

Website & SEOSocial creative · Kenya

Read the case study

Items marked “Concept” are original concept work by our studio; mockups are AI-staged presentations of real artwork.

Results across our clients

Evidence from real client accounts, every channel.

Original reportClient deckPortfolio capture

Visible for the searches patients type.

Local and specialty searches captured from our portfolio, plus original Search Console reports from websites we built and optimised.

Search capturedClient · city

best eye centre in delhiVision Eye Centre · Delhi

best hospitals in delhiIndraprastha Apollo · Delhi

best child hospital in noidaShivalik Hospital · Noida

best hospitals in ranchiRaj Hospitals · Ranchi

Portfolio captureHistorical captures; capture dates and locations are not recorded. They show visibility at the time, not current positions or a ranking guarantee.

Proof from the dashboards

The screenshots behind our results.

Unedited screenshots from client accounts and our portfolio — Search Console, Google Ads, YouTube Studio, Google Business Profile and live Google results. Growth moments are highlighted.

19 real screenshots

ads.google.com · OverviewPortfolio slide

Google Ads

15.1K conversions in 3.5 months

Healthcare client account · 1 Jan – 15 Apr 2024

Conversions: 15.1K
Clicks: 48.4K
Impressions: 4.79M
Spend: ₹306K

Conversions surge in the final weeks of the period. Conversions are platform actions, not confirmed patients.

1 / 4

Get this kind of growth

Client names appear only where they are visible in the screenshot itself or the source folder. Other accounts are shown anonymously.

Credibility, checked

The numbers behind ten years of healthcare growth.

Become our next result

Healthcare websites builtSince 2016: 350+
Campaigns runGoogle, Meta & YouTube: 3,500+
Organic social viewsApollo · client deck: +717%
Ad clicks in one accountJan–Apr 2024 · original report: 48.4K
Client video testimonialsOn our YouTube channel: 41
Indian cities researchedPlus 6 Gulf markets: 26
Specialty playbooksHospitals to medical tourism: 7
OfficesGurugram · La Mesa: 2

+717%organic social views · Indraprastha ApolloClient deck48.4Kclicks in one Google Ads account, Jan–Apr 2024Original report15.1Krecorded conversions, same accountOriginal report200 → 2,000+YouTube subscribers in a year · Dr. Johar’s groupClient video2.3MGoogle impressions · Lucknow hospitalClient video#1on Google · Dr. Suresh, maxillofacial surgeonClient videoTop 10for specialist searches · Dr. Vijay Karan ReddyClient video1M+content interactions · Indraprastha ApolloClient deck

1.09Morganic clicks in 12 months · Artemis HospitalsOriginal report69.8Korganic clicks in 12 months · Vision Eye CentreOriginal report+35%search clicks, 6 months vs 6 · Raj HospitalsOriginal report4.4%organic CTR · Refine Skin & Body ClinicOriginal report4.6Mviews on one doctor video · YouTube StudioPortfolio capture88.5Kconversions in one Google Ads account, 2018–2024Portfolio capture4.7★from 11,501 Google reviews · Indraprastha ApolloPortfolio capture#1for “best eye centre in delhi” · Vision Eye CentrePortfolio capture

In the press

Check us out independently

GlassdoorEmployee reviews ↗

BehanceCreative portfolio ↗

Our evidence standard

Original reportScreenshots from the client’s own Google, Meta or Search Console account.

Client deckFigures reported in the client engagement deck, with caveats shown.

Client videoStated by the client on camera; we link the video.

No invented metrics, ratings or awards — ever.

Client videos

Hear it from the doctors and hospital teams.

Watch all on YouTube ↗

Real results, real accounts — want the same review for yours?

Book a free call

Trust & compliance

Marketing that protects your reputation.

Visa and travel information kept current
Price guidance with clear inclusions
Cross-border data handled with consent
Every medical page reviewed by your doctors before it goes live

Founder-led since 2016. Nishu Sharma and Arush Thapar review strategy for every new engagement.

Healthcare only — no other industries

Your accounts, your data — always

Month to month after the minimum term

Honest reporting, no ranking guarantees

Why us

A healthcare specialist vs. a generalist agency.

Criterion	Branding Pioneers	Generalist agency
Focus	✓ Healthcare only, since 2016	Many industries
Medical content	✓ Written with your doctors	Generic copywriters
Ad policies	✓ Built for healthcare rules	Learning as they go
Follow-up	✓ Pioneer CRM & WhatsApp included	Leads handed over
Reporting	✓ Enquiries and appointments	Clicks and impressions
Ownership	✓ Your accounts and data	Often agency-owned
International patients	✓ Country pages & multilingual follow-up	English-only websites

Medical tourism

More patients for your practice — starting this month.

Get my free growth plan WhatsApp us

✓ 30-minute call✓ Written plan✓ No obligation

Connecting to Pioneer CRM…

Patient enquiries, recorded live.

Enquiries from ads, Google, WhatsApp and client websites flow into Pioneer CRM. When the feed is connected, this panel reads the aggregate totals in real time.

Explore Pioneer CRM Book a CRM walkthrough

Total enquiries recorded: —
Today · India time: —
Last update: Waiting for the live feedAggregate counts only — no patient details leave the CRM.

Pricing

Clear starting fees.

Practice

Single-clinic and solo practitioners

₹50,000/ month

$1,500 / month outside India

3-month minimum

Start with Practice

Most chosen

Hospital

Multi-line hospitals and chains

₹1,50,000/ month

$5,000 / month outside India

6-month minimum

Start with Hospital

Enterprise

Hospital groups and global brands

Customengagement

Scoped to your group

12-month minimum

Start with Enterprise

Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing

Free guide

The Patient Acquisition Blueprint

Rather just talk? A strategist is on WhatsApp.

Ask anything — pricing, timelines, whether we have worked in your specialty.

Start a WhatsApp chat

Deeper briefing

Why medical tourism is the hardest healthcare marketing problem

Medical tourism is the most complex case of ranking for many local searches in healthcare. The number of combinations is huge — 200+ source countries, 80+ destination cities, 60+ treatment types — but it's the difficulty of doing it well that separates programmes that grow from ones that stall. Generic marketing chases "medical tourism India" or "best hospital for cancer abroad" and gets buried in information-only results that don't turn into patients.

Matching each country route is what wins. Bangladesh-to-Mumbai for cancer is a different campaign than Nigeria-to-Bangalore for heart care. Different ways of paying, different languages, different family dynamics, different visa logistics, different relationships with the referring doctor. A programme that doesn't build for each specific route is competing against the entire world's medical-tourism marketing at once — and losing.

What we build for medical tourism

A typical 24-month programme covers: SEO for each country route, built around what each market searches for (treatment, city, cost, visa, after-care); content written in each market's main languages (Bangla, Arabic, Swahili, Russian, French, depending on the market); visa help built right into the journey, so a patient can ask for a treatment estimate and a visa checklist in one enquiry; secure payment with fees held in the patient's own currency until milestones; video content in the patient's language; long-term follow-up that includes the family; and training for your hospital's international patient coordinator desk.

Trust is the deciding factor. International patients are committing days of their life and significant fees to a hospital they've never seen, based only on what they found online. So the trust has to be real and visible: video testimonials from patients of their own country, clear fees in their own currency, secure held payment, named medical-team credentials you can verify, and a clear after-care plan.

What good looks like

After a full engagement, hospitals can expect steady growth in international enquiries, stronger organic rankings in source-country searches, more active markets sending reliable patient flow, and fast, reliable responses on treatment estimates and visa support — all reported from your own analytics and shared privately under NDA. These results assume your hospital is committed on the operations side; marketing without that alignment stalls no matter how much you invest.

Go deeper

Medical tourism: guides, articles and services.

Questions

Straight answers.

Which countries do you target?

We choose markets from your existing international patient data, typically in Africa, the Gulf and South Asia.

Do you create content in Arabic?

Yes — native Arabic content and right-to-left layouts.

Can you work with facilitators?

Yes — partner materials, tracking links and reporting.

How do opinion requests work?

Patients upload reports; coordinators get them in one inbox with the source.

Do you have a Gulf presence?

We work with clients in the UAE and Saudi Arabia.

What does a hospital actually need before starting medical tourism marketing?

Three things need to be in place first: (1) a named international patient coordinator who replies quickly, (2) the ability to produce a treatment-cost estimate within a day or two, and (3) a visa-support process with the relevant consulates. Without these, enquiries come in but few turn into patients. With them, far more do.

Which source markets reliably send patients to Indian hospitals?

Most reliable: Bangladesh, Nepal, the GCC (UAE, Oman, Qatar), and East Africa (Kenya, Tanzania, Uganda, Nigeria). Moderate: Bhutan, Sri Lanka, Maldives, Bahrain, Saudi Arabia, Ethiopia. Specialised: Russia and nearby countries for orthopaedics, French-speaking Africa for heart care. Pick markets that match the cases you already do well, not generic 'richest country' lists.

Does content in other languages really matter, or is English enough?

It matters a lot. Patients in Bangladesh, the GCC, and East Africa research in their own language even when they speak English. Content in their language brings in noticeably more patients than English alone. The key languages: Bangla, Arabic, Swahili, Russian, and French (West and Central Africa). We use native-speaker translators, never machine translation.

How do you handle visa support for international patients?

It's built into the journey — a patient asking for a treatment estimate can request visa documents in the same form. Your hospital provides the medical visa invitation letter; we coordinate with consulates and visa-facilitator partners. A clear visa pathway lifts bookings — patients commit at a higher rate than when left to work it out alone.

What does it typically cost to win a medical tourism patient?

The cost to win an international patient is real but small next to the value of the treatment, so the return is high. Harder, visa-restricted markets cost more; high-volume markets like Bangladesh and the GCC cost less thanks to existing volume and word of mouth. We work out the numbers with you for each market.

Can we run medical tourism marketing without an in-house team?

Marketing, yes; operations, no. The marketing (SEO, ads, content, social) can be fully handled by us. The operations (the international patient coordinator, the treatment estimates, the logistics after arrival) have to be your hospital's staff. Programmes that try to hand operations to the marketing partner fail, because trust and clinical decisions can't be passed off to someone else.