Hospital Marketing
Ms. Sarika Bhawal
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeThe templates our senior team uses with healthcare clients. Brand kits, content calendars, attribution dashboards, compliance trackers, intake checklists. Notion, Sheets, Figma, Slack — copy and adapt.
By format
Logo system, colour palette, type scale, social-media templates. Five hospital archetypes — modify the variable, deploy.
Information architecture for multi-line hospitals. Patient flow, speciality pages, doctor profiles. Mobile-first.
Briefs, calendar, reporting, attribution maths, compliance log. The OS our senior pods run.
Specialty-tuned channel-mix recommendations + budget allocation. Drop in your spend, get the projected funnel.
GA4 + Google Ads + Meta + CRM unified. Plug-and-play with offline-conversion-import templates.
Slack channel architecture, escalation patterns, weekly cadence. The structure 80+ specialists run on.
ASCI / ICMR / FDA-promo / NABH / HIPAA pre-flight checklist. Per-campaign, per-asset, per-claim.
Per-doctor content calendar, video scripts, social cadence, authority milestones. Used across our doctor programmes.
Adoption
The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeOncology
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
Watch on YouTubeMaxillofacial Surgery
Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
Watch on YouTube
















Free executive download
A 90-day plan from first search to booked appointment.
17 pages · Built from our work with 350+ healthcare clients · Updated for AI search
Free · 30 min · no commitment
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Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.

Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
Common issue in this segment
Common issue in this segment
Launch service launch plan · 9 mo
Doctor brand ivf growth programme · 6 mo
Formerly Google My Business, this free tool controls how a healthcare provider shows up across Google Search a…
Structured data code, added behind the scenes of a page, that spells out the content for search engines. Healt…
Long-form playbook
The most effective ways to get more patients are local SEO (ranking on Google Maps), Google Ads for immediate …
Local SEO + media buying in Mumbai
Local SEO + media buying in Delhi
Use them well
Templates save time when you know what goes in them. The content calendar pairs with the social media content calendar guide and the content calendar generator; attribution dashboards with the methodology and conversion tracking.
Brand kits make more sense after the healthcare branding guide, and compliance trackers after the compliance library. For step-by-step lists, see the checklists.
Practical notes & supporting evidence
Start herePlug-and-play, production-ready.
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
Use a template to organise a task and its approval requirements. Replace demonstration information with your own provider details and record the source of clinical or commercial statements. Check the completed version as a whole before publication: a helpful starting structure does not establish that every field is accurate for your practice.
Begin with the question you need to answer, then choose the most appropriate destination in this collection. A guide explains a method, a checklist supports a repeatable review, a calculator explores assumptions and a case file documents a particular engagement. Reading them as interchangeable resources can create confusion. If you need to brief a supplier, start with the relevant service or framework. If you need to assess evidence, start with the source reports and the limits stated alongside the example.
Use the collection to narrow the investigation rather than adding every possible task to a marketing plan. Identify the stage where progress is blocked: discovery, understanding the service, making contact, arranging an appointment or following up. Choose a resource that addresses that stage and keep a short note of the evidence you need. A focused review is easier to act on than a long list of unrelated recommendations, particularly when clinical approvals and operational changes involve different people.
Client portfolio · Healthcare websites