Healthcare SEO

Site Speed & Core Web Vitals

Slow pages cost you patients and rankings both. Core Web Vitals and load-speed work that makes your healthcare site faster, higher in Google, and quicker to convert.

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350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees

Raj Hospitals Google Search Console report comparing the last six months with the previous six — Original client report. Real data, shared with permission.

Why us

What we do differently for healthcare.

Pricing & tiers →

Healthcare-only intent

Specialty-tuned keyword strategy. Patient-intent over volume, on the same playbook across every account we run.

Compliance-clean content

ASCI and FDA-promo pre-flight on every claim. Nothing is published until you approve it.

Page-1 rankings

Condition, procedure and specialist terms built to hold page one. Local 3-pack coverage for every catchment city.

Find out where you rank today — free.

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Patient searches

The searches site speed & core web vitals is built around.

Every specialty maps across these tiers, from the first worried question to “near me”.

TierExample searchPatient isWhy it matters

Conditionivf treatment optionsResearchingEarns the first visit months before a booking

Symptomknee pain when climbing stairsWorriedMeets the patient at the question they actually type

Procedureknee replacement recovery timeComparingAnswers the objection that stalls the decision

Costdental implants costQualifyingFilters for patients who can go ahead

Specialistpaediatric cardiologistShortlistingPuts the right doctor in front of the right search

Localfertility clinic near meReadyConverts on the map pack and the phone

Example searches for illustration, not tracked rankings.

Process

5 phases. One outcome.

Technical & Content Audit

Every site speed & core web vitals engagement starts with a free audit. We show you exactly where you're losing patients online — before you spend a dime. We start with a full audit of your website's technical health, content quality, and where you stand against competitors. For site speed & core web vitals, this means analyzing your Core Web Vitals, crawlability, medical schema implementation, author entity signals, and how your content stacks up against competitors ranking for your target keywords. We also audit your Google Business Profile, local citations, and review presence.

Keyword & Entity Mapping

We map every patient search query relevant to your specialty — symptoms, conditions, procedures, "near me" searches, and insurance-related terms. In 2026, we also map medical entities (your physicians, conditions, procedures) for AI search engines like ChatGPT, Gemini, and Grok. Each entity gets a content plan, schema markup strategy, and internal linking architecture.

Content Production & On-Page Optimization

Our medical content team (writers + physician reviewers) produces optimized content following our TRUST framework: Topical authority, Real expertise, User intent match, Structured for scanning, Trustworthy citations. Every article is attributed to a named physician with verifiable credentials. We implement MedicalWebPage, Physician, and FAQ schema markup throughout.

Authority Building & Link Acquisition

We build your domain authority through healthcare-specific link building: medical journal citations, health reporter outreach, local health organization partnerships, and medical directory optimization. For AI search optimization, we ensure your content is structured for LLM citation — clear, factual, and connected to your physician entities.

Measurement & Continuous Optimization

Monthly reporting tracks rankings, organic traffic, and — most importantly — actual patient conversions from organic search. We also track AI search visibility: how often your hospital is cited in ChatGPT, Gemini, and AI Overviews. Every quarter, we reassess the strategy based on algorithm changes, competitive shifts, and your evolving business priorities.

How we measure

Judged against your own baseline.

We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.

What the programme works to move, measured against your own baseline
Lever	Starting point	Direction	How it’s measured
Monthly Organic Traffic	Your baseline	Higher, compounding	reconciled under NDA
Patient Inquiries per Month	Your baseline	More qualified volume	reconciled under NDA
Page 1 Keyword Coverage	Your baseline	Broader coverage	reconciled under NDA
Cost per Patient Acquisition	Your baseline	Lower vs baseline	reconciled under NDA

Operating principles

Content attributed to named, credentialed clinicians earns more patient trust than anonymous content
Patients weigh online reviews heavily when choosing a provider
Responding to every review — positive and negative — signals trustworthiness to prospective patients

“In healthcare marketing, trust isn't a nice-to-have — it's the whole conversion mechanism. Every piece of your Site Speed & Core Web Vitals strategy should answer one question: why should a patient trust you with their health?”

— Branding Pioneers — operating principle

The evidence

Results you can check, not just claims.

Original reportClient deckPortfolio capture

Visible for the searches patients type.

Local and specialty searches captured from our portfolio, plus original Search Console reports from websites we built and optimised.

Search capturedClient · city

best eye centre in delhiVision Eye Centre · Delhi

best hospitals in delhiIndraprastha Apollo · Delhi

best child hospital in noidaShivalik Hospital · Noida

best hospitals in ranchiRaj Hospitals · Ranchi

Portfolio captureHistorical captures; capture dates and locations are not recorded. They show visibility at the time, not current positions or a ranking guarantee.

Pricing

Clear fees. No lock-in after the minimum term.

Starting fees from our price book. Your proposal confirms the exact scope before you commit.

Practice

Single-clinic and solo practitioners

₹50,000/ month

$1,500 / month outside India

3-month minimum

50 keywords tracked
8 condition pages / mo
Local SEO + Google Business Profile
Reviews every quarter
Email + Slack support

Start with Practice

Most chosen

Hospital

Multi-line hospitals and chains

₹1,50,000/ month

$5,000 / month outside India

6-month minimum

200 keywords tracked
20 pages / mo
Local SEO for every location
Building your doctors' reputation
Monthly strategy + AI chatbot

Start with Hospital

Enterprise

Hospital groups and global brands

Customengagement

Scoped to your group

12-month minimum

Unlimited keywords
A plan for every specialty
Compliance checks for your market's rules
Your own dedicated 6-person team
Expert features, PR + medical tourism

Start with Enterprise

Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing

Questions

Straight answers.

Something else? Talk to our SEO team.

How much does site speed & core web vitals typically cost?

We're transparent about pricing because we know vague "it depends" answers are frustrating. For site speed & core web vitals, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.

How quickly will I see results from site speed & core web vitals?

Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.

Will this work for my specific specialty?

We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.

How long does it take to rank on Google for healthcare keywords?

It depends on your market competition and keyword difficulty. For local terms like "dentist in [city]," you can see movement in 2-4 months. For competitive specialty terms, expect 6-12 months for page-one rankings. We prioritize quick wins early (Google Business Profile, long-tail keywords) while building toward the high-volume terms that drive serious patient volume over time.

How do Google algorithm updates affect healthcare websites?

Healthcare sites are particularly impacted by Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards. The Helpful Content and Core updates specifically target medical content quality. We build your SEO on physician-authored content, proper medical schema markup, and authoritative backlinks — so algorithm updates actually help your rankings rather than hurt them.

What's the difference between local SEO and organic SEO for my practice?

Local SEO focuses on Google Maps and "near me" searches — it's about dominating your geographic area and showing up in the Map Pack. Organic SEO targets broader informational and transactional searches ("best treatment for knee pain," "invisalign cost"). Most healthcare practices need both: local SEO for immediate-need patients and organic SEO for patients researching conditions. We build a strategy that covers both.