Real practices. Receipts attached.

Every case file in the ledger is a real engagement, named with the client's permission. What each file can show differs. Some carry Google Search Console screenshots from the client's own property, shown unedited with the figures transcribed underneath. Some carry the deliverables we shipped — sites, campaigns, films. The rest describe scope only, because the client has not agreed to publish their numbers. Where a file says "under NDA", that is the reason.

Any metric we publish is the practice's own and comes from the practice's own reporting: traffic and rankings from their Search Console, spend and cost-per-enquiry from their ad accounts, reviews from their Google Business Profile. We don't publish a figure we can't point back to one of those, and we don't dress impressions up as patients.

What the numbers don't show

Every successful engagement also has constraints we don't paper over. Some practices needed to fix operational issues (intake response time, no-show rates, review collection workflow) before marketing investment produced returns. Some markets had compliance constraints (ASCI restrictions on cosmetic before/afters, HIPAA tracking requirements for mental health) that limited the channels we could deploy. Some engagements required us to recommend the practice scale spend slowly (or pause certain layers) when ROAS dipped — preserving the practice's capital is more important than maximising our short-term retainer.

Where appropriate, the case files note the operational fixes, compliance work, and strategic pivots required to produce the headline numbers. Healthcare marketing isn't magic — it's disciplined execution against the right diagnostics. Practices that engage us understanding this tend to compound results across years; practices that expect channel-level miracles without operational alignment tend to churn within 6-9 months regardless of agency.

Specialties represented in the ledger

• Mental — Harmony Neurocare, TWA Psychiatry, Options Psychiatry, Karma TMS, Karma Doctors, Turnwell Mental Health, Resiliency, GlobeCore, NextWave TMS
• Cancer — Apollo Athenaa
• IVF — Nova IVF
• Dental — Upshaw Dental Studio
• Practice — Dr. Ritesh Amin

Engagement structure across the ledger

Most engagements are 12-24 months because healthcare marketing compounds — first-year results assume foundation work that pays back in years 2-3. Engagement scope typically includes SEO + paid acquisition + AI receptionist + reputation engine + reporting cadence; specialty-specific additions (international intake, doctor brand-building, multi-location operations) layer on for relevant practices. Pricing scales with practice size: from ₹50,000/month on the Practice tier for solo and single-location practices, from ₹1,50,000/month on the Hospital tier, and custom scopes for hospital groups. Full pricing →