Items marked “mockup” are AI-staged presentations of real artwork.
Want the human version?
30 minutes with a strategist.
Tools are great for benchmarking. For your situation, the conversation is faster. No pitch.
A 30-minute call with a healthcare specialist
Your top three growth opportunities, in writing
Honest advice — even if that means not hiring us
No obligation and no hard sell
You’ll speak with a senior strategist Consultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
What do you want to improve first?
Details stay privateNo obligationReply within 1 working day
Reading the audit
Technical health, content and authority.
The audit checks the three things healthcare rankings rest on. For the technical side, the healthcare SEO checklist and schema markup cover the basics; for content, YMYL and E-E-A-T set the bar Google holds medical pages to.
Local search is often the quickest win. Local SEO for clinics and why a clinic isn't showing on Google Maps cover the usual gaps, and AI search optimisation covers ChatGPT and AI Overviews.
How long healthcare SEO takes sets expectations, the SEO ROI forecaster sizes the upside, and the healthcare SEO agency page explains how we do the work.
Practical notes & supporting evidence
More detail for your next decision.
Published by Branding Pioneers · Published page information and practical marketing guidance
A practical reference for this page
01
PrepareDomain · top competitors (optional)
02
InspectPDF audit · prioritised fix list · sample content brief
03
ValidateCheck the assumptions against your source records
Working with the healthcare seo audit
Crawl your site like Google does. We surface the issues that actually move medical-intent rankings — not the WordPress plugin nags. The published input requirements are Domain · top competitors (optional). The output is described as PDF audit · prioritised fix list · sample content brief. Prepare those inputs from records with an explicit reporting period. If you do not have the required information, document the missing input before interpreting the result.
The tool is categorised as a audit. The page provides a request route for the described resource; a request is different from an instant automated assessment. The deliverable is described as Technical fixes · content gap report · authority benchmark · medical schema report. Keep that description alongside the result so readers understand what the tool was designed to produce.
Search visibility starts with the right page
Separate the searches that ask for information from the searches that ask for an appointment. A person comparing treatments needs an explanation of options, suitability and the questions to ask a clinician. A person searching for a named specialist needs a current profile, the locations where that doctor consults and an obvious contact route. Sending both visitors to a generic homepage makes the next step harder to find. Build a small intent map before commissioning another batch of articles, and check whether an existing page already answers each question.
For a search review, keep the query, landing page, reporting period and search type together. Impressions describe exposure in the report; clicks describe visits from that search surface. Neither measures attended appointments. A useful investigation also checks indexing, canonical URLs, internal links and the mobile page experience. Compare equivalent periods and annotate significant website changes. A different service mix or a seasonal campaign can change demand without any change in the quality of the SEO work.
Make expertise visible where the question is answered
Medical explanations should identify the clinician responsible for checking clinical statements and provide a way to verify relevant qualifications. Marketing advice has a different authoring requirement: explain who publishes it, what evidence supports examples and which assumptions limit a recommendation. A professional biography belongs beside the relevant material or within an easy link, rather than being hidden in a general team directory. Only attach a review attribution after that review actually happens.
Keep the main heading descriptive and let subheadings follow the reader’s decision. Use links that name the destination, such as a treatment guide or a specialist profile. Images need nearby explanation and accurate alternative text; adding keywords to an unrelated picture does not make it supporting evidence. The same principle applies to structured data: markup should describe what readers can verify on the page. Keep page titles, descriptions and canonical URLs consistent with the page’s actual topic.
Prepare the inputs before interpreting a result
Use records from a defined period and write down where each input came from. Advertising spend, qualified enquiries, booked consultations, attended appointments and collected revenue represent different stages. A calculator cannot reconcile those stages if they are mixed in a single input. If an exact figure is unavailable, label the estimate and run more than one scenario. The purpose is to see which assumptions change the decision, not to make a precise-looking forecast from incomplete information.
Check that the time period and units match across inputs. Monthly spend should not be compared with annual revenue without an explicit conversion. A new-patient acquisition cost is different from a cost that includes returning patients. When a service mix contains both low-value visits and complex procedures, consider whether a single average hides the difference. Keep a copy of the assumptions with the output so another person can reproduce the scenario and understand why a later run produces a different result.
Supporting client example: Refine Skin & Body Clinic · Web · SEO · Social. See the linked case file for the source context.
Performance from the portfolio
98.2K to 133K organic search clicks.
Raj Hospitals’ six-month comparison shows more search clicks and impressions across the two reporting windows.
Search clicks · 98.2K → 133K
+35.4%
Impressions · 21.9M → 27.7M
+26.5%
Average click-through rate
0.4% → 0.5%
Google Search Console · Raj HospitalsLast 6 months vs previous 6 months, as shown in the source report
Percentage changes use the rounded totals displayed in the screenshot. Average position moved from 5.1 to 6.2. This is Raj Hospitals’ historical account comparison; the screenshot does not show absolute date boundaries.
