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Cost Per Patient Acquisition Calculator
Enter your marketing spend and patient volume to instantly see your CPA, compare against specialty benchmarks, and get tips to reduce acquisition costs.
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Cost Per Acquisition Benchmarks by Specialty
Dental
$30–$80
Per new patient lead
Orthopedics
$80–$200
Per new patient lead
IVF / Fertility
$100–$300
Per new patient lead
Cosmetic / Aesthetics
$50–$150
Per new patient lead
Based on aggregate data from 2,000+ healthcare client campaigns (2023–2026). Actual results vary by specialty, location, and competition.
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2.08MPatients Generated
$26.39MClient Revenue