These are the questions every healthcare practice should ask the agencies they're evaluating — including us. The right agency for your practice is the one that answers all of these specifically and verifiably, not the one with the slickest deck or the most aggressive sales process.
If an agency can't articulate their attribution methodology, their compliance pre-clearance workflow, or their team structure clearly — that's a signal the depth isn't there. Healthcare marketing in 2025-2026 operates under tighter constraints than at any prior point: ASCI enforcement has expanded, FTC tightened, HIPAA tracking requires BAA-covered analytics, and Google's helpful content updates penalise generic medical content. Generic agency answers don't survive contact with the actual constraints.
Below: 15 questions covering engagement basics, pricing, compliance, AI infrastructure, attribution, team, and what happens when we're not the right fit. If you have a question we haven't answered, the contact form gets a senior strategist (not junior account staff) within 4 hours during business hours.