Questions we always get.

Most clients are live within 14 days. Audit week 1, build week 2, soft launch week 2-3. Hospital-tier engagements typically take 30-45 days because of compliance pre-clearance, multi-stakeholder approval, and HIS integration. We don't accelerate timelines that compromise compliance — the cost of an ASCI takedown or HIPAA violation outweighs the value of a shorter ramp.

3 months on the Practice tier, 6 months on the Hospital tier and 12 months on Enterprise, because healthcare marketing compounds and needs runway. After the minimum, engagements run month to month with 30 days' notice.

We commit to KPIs in writing on Hospital and Enterprise tiers. The structure is hit-the-target-or-reduced-retainer: if 6-month KPIs miss agreed thresholds, retainer is pro-rated until they recover. We don't guarantee specific patient volume increases without a 90-day audit because outcomes vary widely based on case mix, geographic competition, current funnel maturity, and operational capacity. Anyone promising specific numbers without diagnosis is selling.

Yes — medical writers paired with your physicians for review and authorship. PubMed citations, schema-marked, byline-attached. The pairing model works better than physician-as-primary-writer (their time is worth more clinically) or marketer-as-primary-writer (medical credibility suffers). Your physicians spend 30-45 minutes per piece on review + factual approval; the writer handles drafting + research + SEO optimisation.

Engagements start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). Outside India, location pages show these prices in local currency. PPC management is priced on the same tiers; ad spend is paid directly to Google/Meta and isn't part of our fee. Detailed pricing breakdown by service category is on /cost/healthcare-seo-cost, /cost/healthcare-ppc-cost, and /cost/healthcare-website-cost.

You receive a written 90-day execution plan calibrated to your specialty, geographic market, current funnel maturity, and operational capacity. Yours to keep whether you engage us or not. If we're the right fit, we move to formal proposal + statement of work + setup phase. If we're not the right fit, we point you to who is — usually a more specialist or more local partner depending on what your situation calls for. We turn down qualified inquiries when we're not the right fit.

Yes. Most of our hospital engagements include international medical-tourism intake (Bangladesh, Nepal, GCC, East Africa for India-based hospitals; international cardiac/oncology for tier-1 cancer centres). Multilingual SEO, visa concierge integration, escrow trust mechanics are standard infrastructure for international engagements. The 90-day audit determines whether international intake fits your operational capacity.

AI infrastructure is now table-stakes — AI receptionist for after-hours capture (enquiries that arrive out of hours are otherwise easy to lose), CRM with intent-based routing, automated review acceleration, content generation pipelines with human medical review. We deploy AI on healthcare-specific infrastructure (BAA-covered Anthropic + OpenAI enterprise, or self-hosted Llama/Mistral for hospital-tier scale). Pure AI content without medical review consistently produces ranking demotions in Google's medical query algorithms — we always layer human review on AI generation.

Compliance pre-clearance is built into the launch process, not appended. Every claim, every page, every ad is checked against ASCI guidelines (India), FTC + state medical board (US), MHRA (UK), or relevant regulator before publication. Patient testimonials require documented consent + 'individual results vary' disclosure. Before/after photos require consent + statistical-representativeness language. Drug + device promotion follows Schedule H rules. Our compliance pre-clearance workflow is the operational difference between practices that publish at velocity and practices that get takedown notices.

Senior strategist owns the relationship + monthly business reviews. Specialist team rotates by discipline — SEO lead, paid media lead, content lead, AI engineer, compliance officer, designer. Hospital + Enterprise tiers get a dedicated 4-6 person engagement pod; practice tier shares resources across a portfolio of 5-7 similar practices. No junior account triage on inbound communication — senior team responds to all initial inquiries.

Most practices we work with have some in-house capability. The right model depends on what's missing — if you have a senior in-house lead but lack execution capacity, we augment with specialist execution. If you have execution capacity but lack strategy, we provide senior strategy on retainer. If you have neither, we run the full programme with quarterly business reviews + your team's involvement on clinical content review. Hybrid is the norm for most healthcare practices ₹2-15Cr revenue.