What happens after the 90-day audit?+
You receive a written 90-day execution plan calibrated to your specialty, geographic market, current funnel maturity, and operational capacity. Yours to keep whether you engage us or not. If we're the right fit, we move to formal proposal + statement of work + setup phase. If we're not the right fit, we point you to who is — usually a more specialist or more local partner depending on what your situation calls for. We turn down 30-40% of qualified inquiries.
Can we work with you internationally?+
Yes. Most of our hospital engagements include international medical-tourism intake (Bangladesh, Nepal, GCC, East Africa for India-based hospitals; international cardiac/oncology for tier-1 cancer centres). Multilingual SEO, visa concierge integration, escrow trust mechanics are standard infrastructure for international engagements. The 90-day audit determines whether international intake fits your operational capacity.
What about AI in healthcare marketing?+
AI infrastructure is now table-stakes — AI receptionist for after-hours capture (40-60% of inquiries lost without it), CRM with intent-based routing, automated review acceleration, content generation pipelines with human medical review. We deploy AI on healthcare-specific infrastructure (BAA-covered Anthropic + OpenAI enterprise, or self-hosted Llama/Mistral for hospital-tier scale). Pure AI content without medical review consistently produces ranking demotions in Google's medical query algorithms — we always layer human review on AI generation.
How do you handle compliance?+
Compliance pre-clearance is built into the launch process, not appended. Every claim, every page, every ad is checked against ASCI guidelines (India), FTC + state medical board (US), MHRA (UK), or relevant regulator before publication. Patient testimonials require documented consent + 'individual results vary' disclosure. Before/after photos require consent + statistical-representativeness language. Drug + device promotion follows Schedule H rules. Our compliance pre-clearance workflow is the operational difference between practices that publish at velocity and practices that get takedown notices.
What's your team structure?+
Senior strategist owns the relationship + monthly business reviews. Specialist team rotates by discipline — SEO lead, paid media lead, content lead, AI engineer, compliance officer, designer. Group + hospital tiers get a dedicated 4-6 person engagement pod; practice tier shares resources across a portfolio of 5-7 similar practices. No junior account triage on inbound communication — senior team responds to all initial inquiries.
What if we already have an in-house marketing team?+
Most practices we work with have some in-house capability. The right model depends on what's missing — if you have a senior in-house lead but lack execution capacity, we augment with specialist execution. If you have execution capacity but lack strategy, we provide senior strategy on retainer. If you have neither, we run the full programme with quarterly business reviews + your team's involvement on clinical content review. Hybrid is the norm for most healthcare practices ₹2-15Cr revenue.
