The Answer Engine Optimisation framework for 2026.
Written for · Healthcare Digital Marketers
What you get
A practical guide to Answer Engine Optimisation for healthcare: how to make your hospital and doctors easy for ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews to recognise, cite and recommend, and how to track whether they do.
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Strategy · 17 pages
SEO · 17 pages
AI · 15 pagesWhy choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
Common issue in this segment
Common issue in this segment
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Long-form playbook
NAP stands for Name, Address, Phone Number. NAP consistency means your practice information is exactly the sam…
Local SEO + media buying in San Diego
Local SEO + media buying in Philadelphia
Questions
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Healthcare Digital Marketers. It’s written by the senior strategists who run our healthcare engagements.
Nothing you didn’t ask for. If you want the guide applied to your practice, book a free consultation and a senior strategist will turn it into a plan for your specialty and city.
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Three quick questions. A senior strategist comes prepared with a plan for your specialty and city.
You’ll speak with a senior strategistFrom guide to visibility
The guide's steps are the work we do as AI search optimisation: ChatGPT ranking, Gemini and AI Overviews, Perplexity and LLM citation building.
It rests on ordinary SEO: medical entity SEO, schema markup and E-E-A-T. The healthcare SEO guide covers the foundations.
Practical notes & supporting evidence
Start hereHow to Rank on ChatGPT, Gemini Claude (Healthcare AEO)
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
This page focuses on How to Rank on ChatGPT, Gemini Claude (Healthcare AEO). Start with its published information and the decision you need to make. Identify which details apply to your practice and which require further checking. Follow the relevant linked resources for implementation steps, source material or the current contact route, and keep your own constraints visible when turning the information into a brief.
Separate the searches that ask for information from the searches that ask for an appointment. A person comparing treatments needs an explanation of options, suitability and the questions to ask a clinician. A person searching for a named specialist needs a current profile, the locations where that doctor consults and an obvious contact route. Sending both visitors to a generic homepage makes the next step harder to find. Build a small intent map before commissioning another batch of articles, and check whether an existing page already answers each question.
For a search review, keep the query, landing page, reporting period and search type together. Impressions describe exposure in the report; clicks describe visits from that search surface. Neither measures attended appointments. A useful investigation also checks indexing, canonical URLs, internal links and the mobile page experience. Compare equivalent periods and annotate significant website changes. A different service mix or a seasonal campaign can change demand without any change in the quality of the SEO work.
Performance from the portfolio
Raj Hospitals’ six-month comparison shows more search clicks and impressions across the two reporting windows.
ai search optimization guide · Portfolio
