The audit we run on every new hospital and clinic site.
Written for · Healthcare Marketing Managers
What you get
The SEO audit checklist our team runs on every healthcare website: technical SEO, content and E-E-A-T, local, schema markup and AI search. If your site is hard to find on Google, it shows you where the gaps are. If it already ranks, it shows you what to tighten next.
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Strategy · 17 pages
AI SEO · 13 pages
Medical Tourism · 15 pagesWhy choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Common issue in this segment
Common issue in this segment
Local SEO tampa market · 11 mo
Launch service launch plan · 9 mo
Structured data code, added behind the scenes of a page, that spells out the content for search engines. Healt…
Three page-experience metrics Google tracks: LCP for loading speed, INP for interactivity, and CLS for visual …
Long-form playbook
To systematically generate Google reviews: (1) Ask every patient the same neutral way — never only the ones wh…
Local SEO + media buying in Bangalore
Local SEO + media buying in Hyderabad
Questions
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Healthcare Marketing Managers. It’s written by the senior strategists who run our healthcare engagements.
Nothing you didn’t ask for. If you want the guide applied to your practice, book a free consultation and a senior strategist will turn it into a plan for your specialty and city.
Want it applied to your practice?
Three quick questions. A senior strategist comes prepared with a plan for your specialty and city.
You’ll speak with a senior strategistBeyond the checklist
The technical items connect to technical SEO audits and schema markup; the local items to local SEO and Google Business Profile management; the content items to condition and treatment pages.
The healthcare SEO guide explains the reasoning, the healthcare SEO audit checks your site against the list, and how long healthcare SEO takes sets expectations.
Practical notes & supporting evidence
Start hereThe 147-Point Healthcare SEO Checklist
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
This page focuses on The 147-Point Healthcare SEO Checklist. Start with its published information and the decision you need to make. Identify which details apply to your practice and which require further checking. Follow the relevant linked resources for implementation steps, source material or the current contact route, and keep your own constraints visible when turning the information into a brief.
Separate the searches that ask for information from the searches that ask for an appointment. A person comparing treatments needs an explanation of options, suitability and the questions to ask a clinician. A person searching for a named specialist needs a current profile, the locations where that doctor consults and an obvious contact route. Sending both visitors to a generic homepage makes the next step harder to find. Build a small intent map before commissioning another batch of articles, and check whether an existing page already answers each question.
For a search review, keep the query, landing page, reporting period and search type together. Impressions describe exposure in the report; clicks describe visits from that search surface. Neither measures attended appointments. A useful investigation also checks indexing, canonical URLs, internal links and the mobile page experience. Compare equivalent periods and annotate significant website changes. A different service mix or a seasonal campaign can change demand without any change in the quality of the SEO work.
Client portfolio · SEO & search visibility
