LOADING · BRANDING PIONEERS
※WE ARE A HEALTHCARE FIRM — not a SaaS marketing agency→Est. MMXVI · Gurugram
2016
Founded · healthcare only
80+
Specialists on the team
2,000+
Healthcare brands grown
6
Continents served
“
The bet in 2016 wasn't that AI would change marketing — that was obvious. The bet was that healthcare deserves its own firm, not a vertical line item inside a generalist agency.
Founder's note · MMXVI
The journey
2016
The bet
Left a top-10 agency to build a marketing firm that does healthcare only — nothing else.
2018
Doctor-first SEO
Built the symptom-to-booking playbook that still anchors every engagement.
2020
Going national
Hospitals, IVF, dental and mental-health brands across India come on board.
2022
The AI receptionist
A 24/7 WhatsApp and chat assistant that answers patients in seconds, in eight languages.
2024
Across borders
US offices open; medical-tourism and international patient programmes scale up.
2026
80 specialists
2,000+ healthcare brands, six continents — and still healthcare only.
Beyond the firm
The Ethical Healthcare Community.
Alongside the firm, Nishu Sharma founded the Ethical Healthcare Community — a free community for doctors, clinic owners and healthcare founders who refuse to choose between care and growth. The mission: make ethical doctors visible, and replace pushy tactics with trust-first systems.
100+ doctors supported across 12 Indian cities, Dubai and Singapore — monthly live office hours, a patient-first growth framework, and a private circle of founder-clinicians.
Visit ethicalhealthcarecommunity.com →Founder's mission
“Ethical doctors shouldn't have to choose between their principles and their growth.”
Nishu Sharma · Founder
The technical co-founder
Arush Thapar
Co-Founder & CTO · Gurugram, India
Arush builds the systems the rest of the company runs on — the patient-acquisition pipelines, the AI chatbots, the analytics that tie a single click to a booked appointment. If a campaign reports a number, it's because something his team built is tracking it.
AI/ML EngineeringMarketing TechnologyProduct ArchitectureData Analytics
Inside the firm
Watch · Nishu Sharma
From the founder's channel
Long-form deep-dives and quick takes from Nishu Sharma — patient trust, clinic growth, hospital marketing, and the playbooks behind the work.
Digital Marketing Tips for Doctors and Healthcare Experts
Practical digital marketing tips for doctors and healthcare professionals.
Proficorn | As You Grow and Life Takes a Turn | ft. Rajiv Talreja
An eternal-learner conversation on building a values-led business and staying a student as you scale.
Boost OPD Footfall in Just 90 Days! | Ebook Launch
A 90-day playbook to lift OPD footfall — the funnel, the front desk, and the follow-up systems that fill clinics.
The Biggest Mistake Mental Health Clinics Make (And Why It Hurts Patients)
The single positioning error most mental-health clinics make — and how it quietly costs them both patients and trust.
Attracting Ideal Patients vs. Wasting Time on Wrong Fits | What Works
Why chasing every lead burns out a practice — and how to position so the right patients self-select before they ever call.
Do You Know the 'Me-Too' Concept in Healthcare?
Understanding the 'Me-Too' concept in healthcare marketing — why differentiation matters for medical brands.
Build Trust, Build Your Brand!
How building patient trust is the foundation of a strong healthcare brand.
3 Tips to Spot Fake Reviews in Healthcare Marketing
How to spot and handle fake reviews in healthcare marketing — protecting your practice's reputation.
Boost Revenue with Healthcare Videos on YouTube
How healthcare practices can boost revenue by creating patient-focused YouTube content.
Why Personal Branding Beats Hospital Ads!
Why personal branding for doctors outperforms traditional hospital advertising in patient acquisition.
How I Generate 600+ Leads In a Month By Facebook Ads
Case study: generating 600+ monthly leads through Facebook Ads for healthcare — strategy and results breakdown.
Generate 100+ Leads From Facebook Ads For Your Clinic
How to generate 100+ leads from Facebook Ads for clinics — targeting, creatives, and conversion optimization.
Shorts · quick takes
Why choose us
Why healthcare brands choose us.
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
- Healthcare-only
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
- AI-first systems
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
- Compliance built-in
HIPAA, ASCI, NABH and GDPR sign-off baked into every campaign — our standard, not an upcharge or an afterthought.
- Senior on every account
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
- Measured to the appointment
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
- Receipts, not promises
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Keep reading
Where the firm goes to work.
The services that make up the practice, the cities we run plays in, and the case files where it’s all visible at once.
- ServiceLocal SEO for HealthcareRead it
- ServiceGoogle Business Profile OptimizationRead it
- ServiceGBP Suspension Recovery & ReinstatementRead it
- ServiceGoogle Search Ads (PPC)Read it
- ServiceGoogle Display AdsRead it
- ChallengeGet More PatientsRead it
- ChallengeHospital Lead GenerationRead it
- Q & AApollo Athenaa — Women's Cancer Centre launchRead it
- Q & ANova IVF — Doctor brand growthRead it
- TermLocal SEORead it
- TermE-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)Read it
- GuideHealthcare SEO: The Complete GuideRead it
- Q & AHow to Get More Patients for My ClinicRead it
- LocationHealthcare marketing in MumbaiRead it
- GuideGoogle Business ProfileRead it
- TermGoogle Business ProfileRead it
- GuideGoogle Ads HealthcareRead it
- GuideClinic GrowthRead it
- TermGbp SuspensionRead it
- TermGoogle AdsRead it