Organic search results for Refine Skin & Body Clinic, read from the client’s own Google Search Console — screenshots unedited, with the figures transcribed underneath.
Case file D18 · Ongoing
The engagement
Behind the portfolio
An aesthetic clinic’s treatment information and visual identity meet on its website.
Explore treatment and responsive website layouts alongside the clinic’s Search Console reports.
Google Search Console
Unedited screenshots from the client’s own Search Console property, for organic web search. Each report is labelled with its reporting window. Open any report to see it full size.
Engagement deck
Selected slides from the client’s engagement deck — brand, website, and social deliverables. Any figures shown are the client’s own reported numbers.
Case files
Adjacent files
If you’re here, you’re probably comparing similar engagements. Here’s the surrounding work — services, problems we solved on the way, and the cities where this kind of programme runs.
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Programmes like Refine Skin & Body Clinic's usually combine before-and-after content, Instagram and Facebook ads and high-value patient funnels. The thinking behind them is on our aesthetic clinic marketing page and in the medspa marketing guide.
The aesthetics and medspa programme page sets out scope and pricing. Similar programmes include Dr. Titoria's, and the methodology explains how results are attributed.
Practical notes & supporting evidence
Client contextRefine Skin & Body Clinic · Aesthetics
Digital programmeWeb · SEO · Social
Public evidenceOriginal Search Console reports
Read alongsideThe source period, programme scope and your own practice baseline
Refine Skin & Body Clinic — Website, SEO & social is filed in the aesthetics collection. The engagement record identifies digital programme as Web · SEO · Social and east africa as Uganda. Its published window is Ongoing. These details establish the scope available for public inspection. Read them alongside the client-specific material on this page when assessing whether the example relates to your own brief.
An aesthetic clinic’s treatment information and visual identity meet on its website. Explore treatment and responsive website layouts alongside the clinic’s Search Console reports. The material can be inspected directly in the gallery or source-report section above. Keep each item’s caption with it when discussing the collection: the caption identifies the client and the purpose of the work shown.
The Refine Skin & Body Clinic gallery contains 2 published items. They include home, treatments and why-refine pages; responsive build with brand collateral. Open the material at full size and compare the message, layout and format of the individual pieces. The artwork documents the deliverables shown, while its caption preserves the context of the original collection.
When using these materials as a reference, note the information hierarchy, the consistency of terminology and the destination of the patient action. Identify which choices belong to the client’s identity and which are transferable design principles. A new brief should use your own provider information, clinical approvals and service availability. The original artwork can support a conversation about the type of work required without supplying those details for another organisation.
The published source evidence for Refine Skin & Body Clinic includes Performance · last 3 months: 2.28K clicks · 52K impressions · 4.4% CTR · average position 6.4. Generative AI features · last 3 months: 12.9K impressions in Google's AI features. These figures are transcribed from the reports displayed on this page. Keep the original screenshot and its stated period beside the numbers when using them in a comparison or presentation.
Search impressions and clicks measure visibility and interaction in the reported search surface. Average position is an aggregate in the source report, not a promise that every query appears at that position. A report for AI features has its own scope and should remain labelled separately. The screenshots do not establish attended appointments or collected revenue. Those outcomes require the practice’s intake and financial records and a clear method for relating them to the search activity.
Different skin and aesthetic treatments need their own explanations and approval records. Review the service name, consultation process and the statements made in promotional creative together. Keep permissions for patient photographs and testimonials attached to the intended use. A visually strong campaign can demonstrate format and consistency, while evidence for an outcome must be assessed separately from the artwork.
Start with the task a visitor needs to complete. Finding a treatment, checking a clinician’s background, identifying a location and asking for an appointment are related tasks, but they need different information. Make those paths visible in the navigation and on the relevant service pages. A good brief includes the content and the operational destination of each action: who receives the form, what happens after submission and how a visitor obtains help when the first contact route fails.
Desktop screens help explain page hierarchy, but they cannot establish the quality of the mobile experience. Check readable text, tap targets, menu behaviour and form validation on a phone. Long doctor biographies and treatment descriptions should remain easy to scan without hiding important details in decorative interactions. When a collection shows both desktop and mobile artwork, compare the priority of information across them. The mobile layout should preserve useful content rather than simply shrink the desktop composition.
