Studio designIndependent studio design · English
Forma Dental campaign — social post
A concept for a social post in a campaign for Forma Dental, a fictional dental studio: “Ask us anything before you sit in the chair.”
The design studio
Social media campaigns.
Coordinated posts, carousels, stories and multilingual healthcare campaigns.
Independent studio work across healthcare websites, campaigns and brand systems. Explore our client case studies for commissioned projects.
Selected work
Social media campaigns: the collection.
Open any project for the full artwork, the brief and the design decisions behind it.
Studio design
Studio designIndependent studio design · English
Forma Dental campaign — vertical story
A concept for a vertical phone story in a campaign for Forma Dental, a fictional dental studio: “Your questions come first.”
Studio designIndependent studio design · English
Luma Women’s Health campaign — social post
A concept for a social post in a campaign for Luma Women’s Health, a fictional women’s health practice: “Say it out loud. We are listening.”
Studio designIndependent studio design · English
Luma Women’s Health campaign — vertical story
A concept for a vertical phone story in a campaign for Luma Women’s Health, a fictional women’s health practice: “Ask us the thing you have been googling.”
Studio designIndependent studio design · English
Stride Physiotherapy campaign — social post
A concept for a social post in a campaign for Stride Physiotherapy, a fictional physiotherapy practice: “Stairs. School runs. Sunday cricket.”
Studio designIndependent studio design · English
Stride Physiotherapy campaign — vertical story
A concept for a vertical phone story in a campaign for Stride Physiotherapy, a fictional physiotherapy practice: “Your everyday is the goal.”
Studio designIndependent studio design · English
Axiom Diagnostics campaign — social post
A concept for a social post in a campaign for Axiom Diagnostics, a fictional diagnostics provider: “What does this number mean? Ask us.”
Studio designIndependent studio design · English
Axiom Diagnostics campaign — vertical story
A concept for a vertical phone story in a campaign for Axiom Diagnostics, a fictional diagnostics provider: “Understand your report.”
Workflow artworkMarketing workflow · English
Social content workflow
Editorial artwork for the social content workflow in a healthcare marketing programme: planning, publishing and review.
Studio designIndependent studio design · English
A little reminder to care
A direct-marketing design connecting postcard, leaflet and appointment reminder messaging.
Studio designIndependent studio design · English
A connected healthcare social campaign
Six post designs, story formats and a carousel sequence within one coherent healthcare campaign.
Studio designIndependent studio design · English
Fertility campaign design
Fertility clinic poster and social campaign design in sage green and blush
Studio designIndependent studio design · English
English healthcare campaign
English healthcare poster design with Indian family portrait and blue and coral typography
Studio designIndependent studio design · Hindi
Hindi healthcare campaign
Hindi healthcare poster design with Devanagari headline and Indian family portrait
Studio designIndependent studio design · Arabic
Arabic healthcare campaign
Arabic healthcare poster design with right-aligned Arabic headline and female physician in hijab
Studio designIndependent studio design · Tamil
Tamil healthcare campaign
Tamil healthcare poster design with South Indian physician and indigo and apricot design
Studio designIndependent studio design · Telugu
Telugu healthcare campaign
Telugu healthcare poster design with South Indian family and teal and gold design
Studio designIndependent studio design · English
Pediatric campaign design
Pediatric clinic poster and social card design with parent and child portrait and playful shapes
Published client work
Social media campaigns: projects we published on Behance.
Real creative for named clients, with every piece shown.
32 piecesSocial media posts and Awareness-day creatives
Indraprastha Apollo Hospitals awareness campaigns
Social creatives for Indraprastha Apollo Hospitals: cardiology and heart check-up promotions, IBD and World Arthritis Day awareness series, a heatwave safety guide, Hindi-language women's health tips and a tomato flu series for parents.
78 piecesSocial media posts and Patient-education carousels
Healthcare social media and campaign graphics
Posts, carousels and awareness-day creatives from our graphics team for hospitals, fertility clinics and specialist practices, including Indraprastha Apollo Hospitals, Nova IVF Fertility, Max Smart Superspecialty Hospital, Dr. Goel's ENT Superspeciality Centre, Dr Johar's Plastic Surgery Group and Upshaw Dental Studio.
10 piecesSocial media posts and Awareness-day creatives
Vimhans Nayati Super Speciality Hospital campaigns
A joint replacement and minimally invasive surgery push, a 15-department services infographic, and awareness-day creatives for Earth Day, Hand Hygiene Day, anti-smoking, Mental Health Month, Nurses Day, Red Cross Day and World Thalassaemia Day.
10 piecesService launch posts and Doctor profile posts
Asian Fidelis Hospital services and awareness posts
Social creatives for Asian Fidelis Multi Speciality Hospital in Greater Faridabad: a dialysis centre launch, a pulmonologist's respiratory health post, hospital positioning ads, dengue prevention, a World Sight Day cataract offer and a World Hypertension Day risk infographic.
7 piecesAwareness-day creatives and Doctor profile posts
Ovum Woman & Child Speciality Hospital awareness posts
Women's and children's health posts: breast cancer awareness, a Women's Health Week pledge, heart health in pregnancy, immunisation, Nurses Day, a paediatrician's clinic hours and World Prematurity Day.
3 piecesInstagram carousel ad and Promotional offer creative
Apollo Heart Institutes healthy heart campaign
An Instagram carousel ad for Apollo Heart Institutes that pairs a heart health message with a limited-time heart check-up offer and a booking slide.
4 piecesAwareness-day creatives and Social media posts
Indraprastha Apollo Hospitals handwashing awareness week
A four-post series for National Handwashing Awareness Week with hygiene tips for families.
12 piecesSocial media posts and Awareness-day posts
Hospital and clinic social creatives
Posts for LifeCare Hospitals, Pratham Diagnostic, Aureus University School of Medicine, Shivalik Hospital and Dr Johar's aesthetic clinic, covering World AIDS Day, International Radiology Day, brain tumour and stroke facts, skin treatments and vaccination.
5 piecesSocial media posts and Awareness infographics
Healthcare social media post set
Posts for Aureus University School of Medicine, Pratham Diagnostic, LifeCare Hospitals and Medpreneur: a holiday greeting, a blood test infographic, stroke risk awareness and practice growth ads.
10 piecesSocial media posts and Myth vs fact series
Early hospital and clinic campaigns
An earlier set for IVF Nirvana, Rosewalk Hospital and Shanti Mukand Hospital: pregnancy tip illustrations, a women's hospital awareness and myth vs fact series, and a cardiac hospital's health camp and specialist team ads.
2 piecesEducational posts
Madhukar Rainbow Children's Hospital oncology awareness
Two paediatric oncology posts: a dental care tip for children on chemotherapy from the hospital's oncologist, and a note encouraging parents to seek a second opinion.
Client work
Real work for real healthcare brands.
Want work like this for your practice?
Discuss your projectDiscuss your project
Let’s talk about your next campaign.
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- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
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Details stay privateNo obligationReply within 1 working day
Behind the posts
The social media work these come from.
These campaigns come from our social media for clinics team: social media strategy, short-form video and educational health content, all checked against the rules for medical advertising.
For your own planning, read what doctors should post on Instagram and the social media content calendar guide, or start with the content calendar generator.
Practical notes & supporting evidence
More detail for your next decision.
Start hereSocial media campaigns .
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
What the social media campaigns collection contains
Coordinated posts, carousels, stories and multilingual healthcare campaigns. This collection brings together 18 published projects. Examples include Forma Dental campaign — social post; Forma Dental campaign — vertical story; Luma Women’s Health campaign — social post; Luma Women’s Health campaign — vertical story; Stride Physiotherapy campaign — social post. Each project has its own description, brief and design decisions, so you can move from the category overview to the individual work that most closely matches your next task.
The collection includes material labelled by its actual status. Keep independent studio concepts and workflow artwork identified when preparing a reference deck. For social media campaigns, compare the message, format and intended action across the examples before choosing a direction. The linked service page explains the wider delivery context, while the individual project pages let you inspect the visual decisions in detail.
Use the portfolio as a project brief
Look first at the problem the collection addresses and the deliverables it actually contains. A website study can explain navigation and information hierarchy. A campaign collection can demonstrate how a message moves through different formats. Identity materials can show consistency across print and digital applications. These are useful design references, but each answers a different question. Choose the example closest to your intended task, then identify the parts you want to explore further rather than requesting a copy of the whole collection.
Write a brief that names your provider, audience, services, existing brand constraints and the action the work should support. Include content ownership and the practical destination of contact requests. When several stakeholders approve the work, agree who has the final decision on medical information, design and operational details. The clearer those responsibilities are, the easier it becomes to review a proposed layout without repeatedly changing the underlying service description or appointment process.
What to check when reviewing the artwork
Read the collection at its intended size. Check whether the provider and message remain recognisable, whether supporting copy is legible and whether the next action is easy to understand. Look for consistent terminology across individual pieces. For multilingual work, have the wording reviewed by someone who understands the language and the service context. A translated message can change length, reading order and emphasis, so the layout needs its own review rather than an automatic text replacement.
Keep the distinction between independent studio concepts, client deliverables and editorial workflow artwork visible. Concepts explore possible design approaches. Client collections show the materials or engagement scope identified on their pages. Workflow artwork explains a process visually. None of these categories should be presented as an unverified client result. For a new project, confirm the release checklist and measurement plan separately from design approval, and make sure the source files and approval notes remain available to the team responsible for future updates.
Choose the resource that matches your next decision
Begin with the question you need to answer, then choose the most appropriate destination in this collection. A guide explains a method, a checklist supports a repeatable review, a calculator explores assumptions and a case file documents a particular engagement. Reading them as interchangeable resources can create confusion. If you need to brief a supplier, start with the relevant service or framework. If you need to assess evidence, start with the source reports and the limits stated alongside the example.
Use the collection to narrow the investigation rather than adding every possible task to a marketing plan. Identify the stage where progress is blocked: discovery, understanding the service, making contact, arranging an appointment or following up. Choose a resource that addresses that stage and keep a short note of the evidence you need. A focused review is easier to act on than a long list of unrelated recommendations, particularly when clinical approvals and operational changes involve different people.