Workflow artworkMarketing workflow · English
Social content workflow
Editorial artwork for the social content workflow in a healthcare marketing programme: planning, publishing and review.
The design studio
Social media campaigns.
Coordinated posts, carousels, stories and multilingual healthcare campaigns.
Independent studio work across healthcare websites, campaigns and brand systems. Explore our client case studies for commissioned projects.
Selected work
Social media campaigns: the collection.
Open any project for the full artwork, the brief and the design decisions behind it.
Workflow artwork
ConceptIndependent studio design · English
A little reminder to care
A direct-marketing design connecting postcard, leaflet and appointment reminder messaging.
ConceptIndependent studio design · English
A connected healthcare social campaign
Six post designs, story formats and a carousel sequence within one coherent healthcare campaign.
ConceptIndependent studio design · English
Fertility campaign design
Fertility clinic poster and social campaign design in sage green and blush
ConceptIndependent studio design · English
English healthcare campaign
English healthcare poster design with Indian family portrait and blue and coral typography
ConceptIndependent studio design · Hindi
Hindi healthcare campaign
Hindi healthcare poster design with Devanagari headline and Indian family portrait
ConceptIndependent studio design · Arabic
Arabic healthcare campaign
Arabic healthcare poster design with right-aligned Arabic headline and female physician in hijab
ConceptIndependent studio design · Tamil
Tamil healthcare campaign
Tamil healthcare poster design with South Indian physician and indigo and apricot design
ConceptIndependent studio design · Telugu
Telugu healthcare campaign
Telugu healthcare poster design with South Indian family and teal and gold design
ConceptIndependent studio design · English
Pediatric campaign design
Pediatric clinic poster and social card design with parent and child portrait and playful shapes
Client work
Real work for real healthcare brands.
Items marked “mockup” are AI-staged presentations of real artwork.
Want work like this for your practice?
Discuss your projectDiscuss your project
Let’s talk about your next campaign.
Three quick questions. We come prepared with a plan for your specialty and city.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
What do you want to improve first?
Details stay privateNo obligationReply within 1 working day
Practical notes & supporting evidence
More detail for your next decision.
Start hereSocial media campaigns .
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
What the social media campaigns collection contains
Coordinated posts, carousels, stories and multilingual healthcare campaigns. This collection brings together 10 published projects. Examples include Social content workflow; A little reminder to care; A connected healthcare social campaign; Fertility campaign design; English healthcare campaign. Each project has its own description, brief and design decisions, so you can move from the category overview to the individual work that most closely matches your next task.
The collection includes material labelled by its actual status. Keep independent studio concepts and workflow artwork identified when preparing a reference deck. For social media campaigns, compare the message, format and intended action across the examples before choosing a direction. The linked service page explains the wider delivery context, while the individual project pages let you inspect the visual decisions in detail.
Use the portfolio as a project brief
Look first at the problem the collection addresses and the deliverables it actually contains. A website study can explain navigation and information hierarchy. A campaign collection can demonstrate how a message moves through different formats. Identity materials can show consistency across print and digital applications. These are useful design references, but each answers a different question. Choose the example closest to your intended task, then identify the parts you want to explore further rather than requesting a copy of the whole collection.
Write a brief that names your provider, audience, services, existing brand constraints and the action the work should support. Include content ownership and the practical destination of contact requests. When several stakeholders approve the work, agree who has the final decision on medical information, design and operational details. The clearer those responsibilities are, the easier it becomes to review a proposed layout without repeatedly changing the underlying service description or appointment process.
What to check when reviewing the artwork
Read the collection at its intended size. Check whether the provider and message remain recognisable, whether supporting copy is legible and whether the next action is easy to understand. Look for consistent terminology across individual pieces. For multilingual work, have the wording reviewed by someone who understands the language and the service context. A translated message can change length, reading order and emphasis, so the layout needs its own review rather than an automatic text replacement.
Keep the distinction between independent studio concepts, client deliverables and editorial workflow artwork visible. Concepts explore possible design approaches. Client collections show the materials or engagement scope identified on their pages. Workflow artwork explains a process visually. None of these categories should be presented as an unverified client result. For a new project, confirm the release checklist and measurement plan separately from design approval, and make sure the source files and approval notes remain available to the team responsible for future updates.
Choose the resource that matches your next decision
Begin with the question you need to answer, then choose the most appropriate destination in this collection. A guide explains a method, a checklist supports a repeatable review, a calculator explores assumptions and a case file documents a particular engagement. Reading them as interchangeable resources can create confusion. If you need to brief a supplier, start with the relevant service or framework. If you need to assess evidence, start with the source reports and the limits stated alongside the example.
Use the collection to narrow the investigation rather than adding every possible task to a marketing plan. Identify the stage where progress is blocked: discovery, understanding the service, making contact, arranging an appointment or following up. Choose a resource that addresses that stage and keep a short note of the evidence you need. A focused review is easier to act on than a long list of unrelated recommendations, particularly when clinical approvals and operational changes involve different people.