Studio designIndependent studio design · English
Forma Dental campaign — vertical story
A concept for a vertical phone story in a campaign for Forma Dental, a fictional dental studio: “Your questions come first.”
Independent studio design · English
Forma Dental campaign — social post.
A concept for a social post in a campaign for Forma Dental, a fictional dental studio: “Ask us anything before you sit in the chair.”
Independent studio design by Branding Pioneers — not a commissioned client project.
Behind the work
The brief and the decisions.
The brief
What this explores
Develop a campaign for a fictional dental studio that works across outdoor, print, social and community formats without relying on offers or claims.
Design decisions
From message to format
- Treat dental anxiety as the thing to talk about, and let one ivory smile carry every format.
- Adapt the headline “Ask us anything before you sit in the chair.” to suit a social post.
- Leave out prices, statistics, reviews and promises of outcome, so the message rests on tone and clarity.
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Related work.
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Luma Women’s Health campaign — social post
A concept for a social post in a campaign for Luma Women’s Health, a fictional women’s health practice: “Say it out loud. We are listening.”
Studio designIndependent studio design · English
Luma Women’s Health campaign — vertical story
A concept for a vertical phone story in a campaign for Luma Women’s Health, a fictional women’s health practice: “Ask us the thing you have been googling.”
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Behind the piece
The services this work comes from.
This piece belongs to the social media campaigns collection. On client work it becomes social media strategy and short-form video, delivered through our social media campaigns work. It also draws on paid advertising.
For the reasoning behind work like Forma Dental campaign — social post, read the social media for healthcare guide and what doctors should post on Instagram. See how a project runs from brief to delivery, or the client case studies for commissioned work.