Studio designIndependent studio design · English
Forma Dental campaign — social post
A concept for a social post in a campaign for Forma Dental, a fictional dental studio: “Ask us anything before you sit in the chair.”
Independent studio design · English
Axiom Diagnostics campaign — social post.
A concept for a social post in a campaign for Axiom Diagnostics, a fictional diagnostics provider: “What does this number mean? Ask us.”
Independent studio design by Branding Pioneers — not a commissioned client project.
Behind the work
The brief and the decisions.
The brief
What this explores
Develop a campaign for a fictional diagnostics provider that works across outdoor, print, social and community formats without relying on offers or claims.
Design decisions
From message to format
- Promise understanding rather than speed, framed by one precise geometric aperture.
- Adapt the headline “What does this number mean? Ask us.” to suit a social post.
- Leave out prices, statistics, reviews and promises of outcome, so the message rests on tone and clarity.
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Related work.
Studio design
Studio designIndependent studio design · English
Forma Dental campaign — vertical story
A concept for a vertical phone story in a campaign for Forma Dental, a fictional dental studio: “Your questions come first.”
Studio designIndependent studio design · English
Luma Women’s Health campaign — social post
A concept for a social post in a campaign for Luma Women’s Health, a fictional women’s health practice: “Say it out loud. We are listening.”
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Three quick questions. We come prepared with a plan for your specialty and city.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
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Step 1 of 3Takes 30 seconds
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From studio to practice
The services this work comes from.
Axiom Diagnostics campaign — social post sits in our social media campaigns portfolio. For a practice, the same thinking goes into social media strategy and short-form video, run as part of our social media campaigns work. It also draws on paid advertising.
The social media for healthcare guide explains the approach, and what doctors should post on Instagram shows where it goes next. Commissioned results are in the case studies, and our process shows how a brief like this is run.