Healthcare identities carried through stationery, brochures and physical materials.
Independent studio work across healthcare websites, campaigns and brand systems. Explore our client case studies for commissioned projects.
Brand systems & guidelines
Our internal studio brand and original healthcare identities across mental wellbeing, rehabilitation, paediatrics, senior care and dermatology. Explore the wordmarks, colour systems, stationery and six-page downloadable guidelines.
Internal brandOur studio brand · English
Make healthcare brands easier to recognise, understand and choose. Explore the identity, colour palette, typography, applications and downloadable brand guidelines.
Studio designIndependent studio design · English
A quieter first step into a conversation about wellbeing. Explore the identity, colour palette, typography, applications and downloadable brand guidelines.
Studio designIndependent studio design · English
An identity that brings purposeful movement into everyday life. Explore the identity, colour palette, typography, applications and downloadable brand guidelines.
Studio designIndependent studio design · English
A friendly first impression for children and the people who care for them. Explore the identity, colour palette, typography, applications and downloadable brand guidelines.
Studio designIndependent studio design · English
A familiar, dignified identity for care that comes home. Explore the identity, colour palette, typography, applications and downloadable brand guidelines.
Studio designIndependent studio design · English
A considered identity that gives skin-care information room to breathe. Explore the identity, colour palette, typography, applications and downloadable brand guidelines.
Selected work
Open any project for the full artwork, the brief and the design decisions behind it.
Studio designIndependent studio design · English
A sculptural monogram and cobalt palette brought together across dental stationery, patient folders and reception signage.
Studio designIndependent studio design · English
An embracing floral mark, editorial typography and a burgundy-and-blush palette for a considered women’s health experience.
Studio designIndependent studio design · English
A geometric aperture identity with teal and lime accents, applied to laboratory packaging, report folders and reception signage.
Studio designIndependent studio design · English
A ribbon-like movement mark and a burnt-orange palette across exercise journals, appointment cards, a tote and clinic signage.
Studio designIndependent studio design · English
Hospital conference booth design with demonstration screen, meeting space and printed information.
Studio designIndependent studio design · English
Clinic identity applied to patient folder, stationery, signage and brochure design designs.
Studio designIndependent studio design · English
A coordinated presentation of website, campaign posters and brochure design.
Studio designIndependent studio design · English
Dermatology brand design with plum and ivory brochure, stationery and social artwork
Studio designIndependent studio design · English
Orthopedic clinic brochure and poster design featuring an active older adult
Studio designIndependent studio design · English
Hospital advertising design displayed on a city bus shelter with physician portrait
Client work
Want work like this for your practice?
Discuss your projectDiscuss your project
Three quick questions. We come prepared with a plan for your specialty and city.
You’ll speak with a senior strategistBehind the identities
Each identity here went through brand strategy before logo design, then into a brand style guide and print, from brochures to clinic signage.
The healthcare branding guide explains the approach, and rebranding covers practices with an identity that no longer fits.
Practical notes & supporting evidence
Start hereBrand identity print .
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
Healthcare identities carried through stationery, brochures and physical materials. This collection brings together 16 published projects. Examples include Branding Pioneers — brand system & guidelines; Serein — brand system & guidelines; Fieldwork — brand system & guidelines; Little Orbit — brand system & guidelines; Stillwater — brand system & guidelines. Each project has its own description, brief and design decisions, so you can move from the category overview to the individual work that most closely matches your next task.
The collection includes material labelled by its actual status. Keep independent studio concepts and workflow artwork identified when preparing a reference deck. For brand identity & print, compare the message, format and intended action across the examples before choosing a direction. The linked service page explains the wider delivery context, while the individual project pages let you inspect the visual decisions in detail.
Look first at the problem the collection addresses and the deliverables it actually contains. A website study can explain navigation and information hierarchy. A campaign collection can demonstrate how a message moves through different formats. Identity materials can show consistency across print and digital applications. These are useful design references, but each answers a different question. Choose the example closest to your intended task, then identify the parts you want to explore further rather than requesting a copy of the whole collection.
Write a brief that names your provider, audience, services, existing brand constraints and the action the work should support. Include content ownership and the practical destination of contact requests. When several stakeholders approve the work, agree who has the final decision on medical information, design and operational details. The clearer those responsibilities are, the easier it becomes to review a proposed layout without repeatedly changing the underlying service description or appointment process.
Read the collection at its intended size. Check whether the provider and message remain recognisable, whether supporting copy is legible and whether the next action is easy to understand. Look for consistent terminology across individual pieces. For multilingual work, have the wording reviewed by someone who understands the language and the service context. A translated message can change length, reading order and emphasis, so the layout needs its own review rather than an automatic text replacement.
Keep the distinction between independent studio concepts, client deliverables and editorial workflow artwork visible. Concepts explore possible design approaches. Client collections show the materials or engagement scope identified on their pages. Workflow artwork explains a process visually. None of these categories should be presented as an unverified client result. For a new project, confirm the release checklist and measurement plan separately from design approval, and make sure the source files and approval notes remain available to the team responsible for future updates.
Begin with the question you need to answer, then choose the most appropriate destination in this collection. A guide explains a method, a checklist supports a repeatable review, a calculator explores assumptions and a case file documents a particular engagement. Reading them as interchangeable resources can create confusion. If you need to brief a supplier, start with the relevant service or framework. If you need to assess evidence, start with the source reports and the limits stated alongside the example.
Use the collection to narrow the investigation rather than adding every possible task to a marketing plan. Identify the stage where progress is blocked: discovery, understanding the service, making contact, arranging an appointment or following up. Choose a resource that addresses that stage and keep a short note of the evidence you need. A focused review is easier to act on than a long list of unrelated recommendations, particularly when clinical approvals and operational changes involve different people.
