Independent studio design · English
Forma Dental — logo & visual identity
A sculptural monogram and cobalt palette brought together across dental stationery, patient folders and reception signage.
Independent studio design · English
Stride Physiotherapy — logo & branding.
A ribbon-like movement mark and a burnt-orange palette across exercise journals, appointment cards, a tote and clinic signage.
The brief
What this explores
Give a fictional physiotherapy practice an energetic, grounded identity that connects the clinic experience with patients’ everyday movement routines.
Design decisions
From message to format
- Shape the logo around a continuous ribbon to suggest movement and progression.
- Use burnt orange, charcoal and cream for a bold identity with practical contrast.
- Extend the brand into an exercise journal and tote alongside core appointment stationery and signage.
More in this discipline
Independent studio design · English
Luma Women’s Health — brand identity
An embracing floral mark, editorial typography and a burgundy-and-blush palette for a considered women’s health experience.
Independent studio design · English
Axiom Diagnostics — logo & brand system
A geometric aperture identity with teal and lime accents, applied to laboratory packaging, report folders and reception signage.